Product Marketing Manager, Customer Experience

Ansys; Madrid; Presencial; EUR 45.000 - 70.000; Jornada completa

Descripción de la vacante

Ansys seeks a Product Marketing Manager to lead marketing strategies for ModelCenter and System Architecture Modeler. Responsibilities include campaign management, product positioning, and collaboration with cross-functional teams. Ideal candidates will possess a BS in Marketing or related fields with experience in software product marketing and expertise in systems engineering methodologies.

Formación

• Minimum 5 years of experience in product marketing within a software business.
• Advanced degree preferred.
• Knowledge of MBSE, System Architecture Modeling, SysML, Digital Models, and Simulation.

Responsabilidades

• Define and drive product marketing strategies across a multi-product portfolio.
• Manage complex, global, multi-product marketing campaigns.
• Create marketing plans and lead generation campaigns targeting global audience.

Conocimientos

Marketing strategy

Lead generation

Product messaging

Cross-functional collaboration

Market analysis

Educación

BS in Marketing

MBA (preferred)

Mechanical Engineering

Systems Engineering

Computer Science

Descripción del empleo

Powering Innovation That Drives Human Advancement

When visionary companies need to evaluate how their groundbreaking ideas will perform, they rely on Ansys simulation to bridge the gap between design and reality. For over 50 years, Ansys software has empowered innovators across industries to push boundaries through the predictive capabilities of simulation. From sustainable transportation to advanced semiconductors, satellite systems to medical devices, the next leaps in human progress will be powered by Ansys.

The Product Marketing Manager for Ansys ModelCenter and Ansys System Architecture Modeler is responsible for defining, driving, and developing product marketing strategies and sales enablement content across a multi-product portfolio. This role supports the go-to-market priorities of the business unit and aligns with the Ansys Model-Based Systems Engineering strategy. The marketing strategy should incorporate insights into industry trends, market opportunities, partnership strategies, go-to-market plans, and competitive landscape. Responsibilities include managing the development of product messaging, positioning, marketing plans, sales enablement materials, and supporting both field and corporate marketing efforts. Additionally, maintaining external strategic co-marketing partnerships is essential to support growth and revenue goals for the product line and global campaigns.

This position requires strong technical expertise and the ability to communicate effectively and build consensus among cross-functional teams, including product, sales, marketing, development, partnerships, and field marketing.

The role involves delivering value-based messaging for Ansys ModelCenter and Ansys System Architecture Modeler products, in collaboration with the Model-Based Systems Engineering strategy, to prospective and existing customers, partners, and internal teams.

Key responsibilities include creating marketing plans and lead generation campaigns targeting the global systems engineering audience, in line with business growth objectives. The role also encompasses executing marketing strategies for new feature and product launches during the biannual release cycle.

Ownership of marketing collateral development is vital, including web content, product videos, technical assets, datasheets, blogs, and other solution-oriented materials, in partnership with Corporate Marketing.

The manager partners with field marketing and corporate marketing teams to promote Ansys products effectively, ensuring alignment with overall marketing strategy and corporate programs. Coordination with the Digital Marketing Center of Excellence is necessary to ensure targeted lead generation programs that meet sales needs.

All leads generated through marketing campaigns must be tracked, and campaign performance should be accurately reported to measure success against initial goals.

The role involves managing complex, global, multi-product marketing campaigns, and evaluating the ROI of marketing tactics throughout the customer journey.

Qualifications include a BS in Marketing (preferably MBA), Mechanical or Systems Engineering, Computer Science, or a related field, with a minimum of 5 years of experience. An advanced degree in Marketing or Engineering is preferred, along with experience in product marketing within a software business.

Knowledge of MBSE, System Architecture Modeling, SysML, Digital Models, and Simulation is required. Experience supporting global B2B demand generation campaigns is also necessary.

Our values foster higher team performance and greater innovation, supported by programs such as employee networks and learning communities that benefit our globally-minded customer base.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other protected characteristics.

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