Product Marketing Manager (B2C Subscription Product)

BeInCrypto; Bilbao; A distancia; EUR 30.000 - 70.000; Jornada completa

Descripción de la vacante

Join an innovative media platform as a Product Marketing Manager, where you'll lead the charge in launching and growing a B2C subscription product. This role is pivotal in driving acquisition, retention, and revenue growth, working closely with cross-functional teams to ensure alignment with business objectives. With a focus on the crypto industry, you'll craft strategies that resonate with a diverse audience. Enjoy the flexibility of 100% remote work, performance-based incentives, and opportunities for career growth in a supportive and inclusive environment. Embrace your passion for innovation and make a significant impact in the world of blockchain media.

Servicios

100% remote work

Flexible working hours

Performance-based incentives

Access to major crypto events

Internal learning programs

Paid time off

Support for personal branding

Career growth opportunities

Inclusive workplace culture

Formación

• 3+ years in product marketing or growth marketing, focusing on subscription models.
• Strong understanding of the crypto industry and audience.

Responsabilidades

• Oversee the go-to-market strategy for the subscription model.
• Craft and execute marketing campaigns for subscriber growth.

Conocimientos

Product Marketing

Growth Marketing

Digital Marketing

User Acquisition

Data Analysis

Stakeholder Management

English Proficiency

Descripción del empleo

Since 2018, BeInCrypto has grown and consistently maintained its position among the top 3 crypto media platforms worldwide.

• Our global team of 150+ professionals collaborates across 60 countries.
• Our platform supports 25 languages and attracts 4 million readers monthly.
• We have successfully launched and expanded 5+ business units, including InMarkets, BonusHunter, Web3 Jobs, Top Picks, Newsletters, and more.
• We attend at least 3 top industry events monthly. You can meet us at TOKEN2049, Blockchain Life, Paris Blockchain Week, and others.

United by our passion for blockchain and our mission to be the most user-centric media platform in Web3, we make reliable information accessible to traders worldwide—delivering insights in your language every day!

We are seeking a results-driven Product Marketing Manager to lead the marketing efforts for our B2C subscription product. This role is crucial in launching and growing our subscription model, driving acquisition, retention, and revenue growth. You will work closely with cross-functional teams to ensure our subscription strategy aligns with business objectives and resonates with our target audience.

What you’ll do :

• Subscription Launch & Growth : Oversee the go-to-market strategy for the subscription model, ensuring a smooth launch and continuous growth.
• Marketing Strategy Development : Craft and execute marketing campaigns to acquire, engage, and retain subscribers, leveraging paid, organic, and partnership channels.
• Cross-functional Collaboration : Work closely with the Product, Content, and Community teams to align marketing initiatives with product updates and audience needs.
• Growth Hacking & Experimentation : Generate and test innovative ideas to optimize subscriber acquisition and engagement, using data-driven insights.
• Community & Partnerships : Identify and leverage partnerships, influencers, and community engagement to drive awareness and conversions.
• Performance Tracking & Optimization : Monitor key KPIs, analyze performance data, and continuously refine strategies to maximize ROI.

You’re the perfect match if you have :

• 3+ years in product marketing, growth marketing, or a similar role, with a focus on subscription-based business models.
• Strong understanding of the crypto industry and its audience (trading as a hobby is a plus).
• Hands-on experience with digital marketing, paid advertising, and user acquisition
• Ability to analyze key performance metrics and adapt strategies based on data insights.
• Strong ability to work cross-functionally and manage stakeholders effectively.
• Proficiency in English (both written and spoken).

What we offer to you :

• 100% remote work—no location limits.
• Flexible working hours to suit your lifestyle, no time trackers.
• Performance-based incentives—Grow as the company grows.
• Clear goals and freedom to define the ways to achieve them.
• Access to major crypto events & conferences.
• Internal learning programs & masterclasses.
• Culture of open communication, healthy and constructive feedback.
• Paid time off to recharge.
• Support for personal branding and industry visibility.
• Career growth opportunities—60% of our managers were promoted from within.
• An inclusive workplace where everyone—regardless of background, nationality, gender, identity, abilities, or beliefs—can thrive.

Meet our team :

You’ll be working with the Marketing team. Your manager will be Marketing Director. This team builds and amplifies our brand, driving sales opportunities, paid advertising, social media, email marketing, and event management. As the company’s creative brain, they fuel our growth and visibility.

Ready to start your new journey with us?

At BIC, we value your expertise, ideas, curiosity, dynamism, adaptability, and passion for innovation. If this approach resonates with you, we’d love to welcome you to our team and achieve new heights together! Apply now, and our Recruitment team will contact you with the next steps.