Product Marketing Manager

cw; Madrid; On-site; EUR 90,000 - 120,000; Full time

Job summary

cw seeks a Product Marketing Manager to lead creative and marketing delivery for Capital Markets mandates in Spain. You will translate complex real estate and investment information into persuasive sales materials and own outputs from pitches to brochures, ensuring premium quality and brand alignment.

You will collaborate with deal teams, research, data, and external partners to create digital-first assets and multi-format experiences while driving consistent storytelling across opportunities.

Qualifications

• Demonstrable professional experience in graphic design, brand design, visual communication, product marketing, creative services or a closely related discipline.
• A strong portfolio showing premium B2B, c

Responsibilities

• Lead the creative direction and hands-on design of marketing materials for high-profile Capital Markets mandates.
• Develop compelling visual concepts, narratives and design systems tailored to each opportunity.
• Create and oversee pitches, credentials, investment memoranda, teasers, brochures, presentations, case studies and other sales collateral.
• Ensure every output is premium, consistent, accessible and aligned with corporate brand standards while retaining the individuality required by each mandate.
• Challenge conventional real estate marketing formats and propose more engaging ways to communicate investment stories.

Skills

Graphic design experience

Brand design

Visual communication

Product marketing

Creative services

Job description

Job Title

Product Marketing Manager

Job Description Summary

The Product Marketing Manager will lead the creative and marketing delivery for Capital Markets mandates in Spain. The role combines hands-on design, storytelling, digital production and project management to turn complex real estate and investment information into high-impact sales materials that help win mandates, position opportunities and engage investors.

Working closely with Capital Markets professionals, research, data, marketing and external partners, this person will own the quality and consistency of outputs across pitches, investment memoranda, teasers, presentations, brochures, landing pages, video and emerging AI-enabled formats. The successful candidate will be both a strategic creative partner and a highly reliable delivery lead in a fast-moving, multi-project environment.

What success looks like

• High-profile mandates are supported by distinctive, accurate and investor-ready materials.
• The team can move faster because templates, workflows and AI tools reduce repetitive production work.
• Complex asset, market and financial information is translated into clear, persuasive visual narratives.
• Digital-first formats complement traditional documents and improve the way opportunities are presented and accessed.
• Multiple workstreams are delivered to brief, on time and with rigorous attention to detail.

Job Description

Key responsibilities

Creative direction and design leadership

• Lead the creative direction and hands-on design of marketing materials for high-profile Capital Markets mandates.
• Develop compelling visual concepts, narratives and design systems tailored to each opportunity, audience and transaction strategy.
• Create and oversee pitches, credentials, investment memoranda, teasers, brochures, presentations, case studies and other sales collateral.
• Ensure every output is premium, consistent, accessible and aligned with corporate brand standards while retaining the individuality required by each mandate.
• Challenge conventional real estate marketing formats and propose more engaging ways to communicate investment stories.

Mandate marketing and sales enablement

• Partner with deal teams from the early pitch stage through launch and transaction execution, translating commercial objectives into clear marketing deliverables.
• Structure complex content into persuasive stories for investors, owners and other decision-makers.
• Coordinate the collection, validation and presentation of asset, market, financial, sustainability and legal information supplied by subject-matter experts.
• Build reusable templates, toolkits and best-practice examples that raise quality and improve speed across the wider team.

Digital, data and multi-format delivery

• Develop digital versions of sales materials, including responsive landing pages and other web-based experiences, using no-code, low-code or coding-supported approaches where appropriate.
• Understand how deal information is structured and governed in virtual data rooms (VDRs), and help create clear content architectures and user journeys around transaction materials.
• Work confidently with structured data, spreadsheets, content repositories and digital asset libraries to support accurate, efficient production.
• Collaborate with digital and technology specialists when solutions require deeper development, integration, security or data-governance expertise.

AI-enabled production and innovation

• Actively use approved AI tools to accelerate ideation, content structuring, image and video development, layout exploration, prototyping and repetitive production tasks.
• Identify scalable AI-enabled workflows that respond to the needs of a large, fast-moving Capital Markets team while preserving quality, confidentiality and human review.
• Experiment with emerging creative platforms for web experiences and video production, including tools such as Lovable and Higgsfield or approved equivalents.
• Apply sound judgement to AI outputs, checking accuracy, permissions, brand alignment, bias, confidentiality and suitability before use.

Project and stakeholder management

• Own multiple concurrent assignments, defining scope, milestones, dependencies, review rounds and final delivery requirements.
• Prioritise effectively in response to changing transaction timelines and high-pressure deadlines.
• Coordinate internal contributors, external designers, production partners, photographers, videographers and other suppliers where required.
• Maintain clear status reporting, version control, approval trails and organised project files.
• Raise risks early and propose practical solutions without compromising quality or accuracy.

Candidate profile

Essential experience and qualifications

• Demonstrable professional experience in graphic design, brand design, visual communication, product marketing, creative services or a closely related discipline.
• A strong portfolio showing premium B2B, c