Technical Product Marketing Specialist - Electrification

Abb; Barcelona; Vor Ort; EUR 60.000 - 90.000; Vollzeit

Zusammenfassung

Abb in Barcelona is seeking a Product Marketing Manager to define and execute the go-to-market strategy for new and existing products, ensuring they meet market needs and drive commercial success. You will work cross-functionally with product development, sales, and marketing to translate insights into compelling positioning and messaging, accelerating product adoption and revenue growth.

The role requires collaboration with product management to influence the roadmap, and close partnership with

Qualifikationen

• Proven experience in product marketing in B2B or tech environments.
• Strong lifecycle management and GTM strategy knowledge.
• Excellent market research, analytical and strategic thinking skills.
• Exceptional written and verbal communication with persuasive messaging.
• Experience creating sales enablement collateral and market analysis.
• Collaborates effectively with cross-functional teams in Barcelona.

Aufgaben

• Develop and execute go-to-market strategies for new product launches and feature updates.
• Define product positioning, messaging, and value propositions that resonate with target audiences.
• Conduct market research, competitive analysis, and customer segmentation to inform product strategy.
• Create compelling sales enablement materials, including presentations, datasheets, and case studies.
• Collaborate closely with product management to provide market feedback and influence the product roadmap.
• Partner with demand generation teams to create integrated marketing campaigns that drive product awareness and adoption.

Kenntnisse

Product marketing

Go-to-market strategy

Market research

Cross-functional collaboration

Jobbeschreibung

Our client is seeking an innovative and strategic Product Marketing Manager to join their dynamic team in Barcelona . This role is instrumental in defining and executing the go-to-market strategy for new and existing products, ensuring they meet market needs and achieve commercial success. You will work cross-functionally with product development, sales, and marketing teams to understand customer needs, competitive landscape, and market trends, translating these insights into compelling product positioning and messaging. This is a key strategic role driving product adoption and revenue growth.

About the Role

Our client is seeking an innovative and strategic Product Marketing Manager to join their dynamic team in Barcelona . This role is instrumental in defining and executing the go-to-market strategy for new and existing products, ensuring they meet market needs and achieve commercial success. You will work cross-functionally with product development, sales, and marketing teams to understand customer needs, competitive landscape, and market trends, translating these insights into compelling product positioning and messaging. This is a key strategic role driving product adoption and revenue growth.

Key Responsibilities

• Develop and execute comprehensive go-to-market strategies for new product launches and feature updates.
• Define product positioning, messaging, and value propositions that resonate with target audiences.
• Conduct market research, competitive analysis, and customer segmentation to inform product strategy.
• Create compelling sales enablement materials, including presentations, datasheets, and case studies.
• Collaborate closely with product management to provide market feedback and influence the product roadmap.
• Partner with demand generation teams to create integrated marketing campaigns that drive product awareness and adoption.
• Train and enable the sales team on product features, benefits, and competitive positioning.

Requirements

• Proven experience in product marketing, preferable in a B2B or technology-focused environment.
• Strong understanding of product lifecycle management and go-to-market strategies.
• Excellent market research, analytical, and strategic thinking skills.
• Exceptional written and verbal communication skills, with a talent for crafting persuasive messaging.
• Experience creating sales enablement collateral and conducting market analysis.
• Ability to collaborate effectively with cross-functional teams in Barcelona