Product Marketing Manager

Comcast Corporation; Las Palmas de Gran Canaria; Presencial; EUR 45.000 - 85.000; Jornada completa

Descripción de la vacante

An established industry player is seeking a customer-centric Product and Sales Marketing Manager to join their international marketing team. In this dynamic role, you will drive international sales marketing initiatives, execute go-to-market strategies, and develop compelling marketing plans that resonate with diverse markets. Your expertise in the ad tech industry and understanding of global trends will be crucial in defining product positioning and driving customer engagement. Join a forward-thinking company that values innovation and collaboration, and make a significant impact in the evolving landscape of video advertising.

Formación

• Proven track record in sales marketing within the ad tech industry.
• Deep understanding of global market trends and dynamics.

Responsabilidades

• Conduct market research to identify trends and insights.
• Support go-to-market plans for new product launches.
• Develop customer engagement programs to drive product adoption.

Conocimientos

Sales Marketing

Market Research

Product Positioning

Customer Engagement

Go-to-Market Strategy

Educación

Bachelor's Degree

Descripción del empleo

FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we’re making it easier for buyers and sellers to transact across all screens, data types, and sales channels. As a global company, we have offices in nine countries and can insert advertisements around the world.

Job Summary

FreeWheel is seeking a customer-centric Product and Sales Marketing Manager to join the international marketing team. As the International Sales Marketing Manager at FreeWheel, you will play a pivotal role in driving our international sales marketing initiatives. You will be responsible for understanding the video advertising industry technology, executing go-to-market and launch strategies, developing and executing strategic marketing plans, and creating compelling stories that resonate with our markets. This position requires a dynamic individual with a proven track record in sales marketing within the ad tech industry, as well as a deep understanding of global market trends and dynamics.

Job Description

1. Market Analysis: Conduct thorough market research and analysis to identify emerging trends, competitive landscapes, and customer insights across international regions. Utilize findings to inform marketing strategies and tactics.
2. Competitive Analysis: Monitor and analyze competitor products, strategies, and messaging. Identify competitive strengths and weaknesses to inform product strategy and differentiation efforts.
3. Go-to-Market Strategy: Support go-to-market plans for new product launches internationally. Collaborate with cross-functional teams including marketing, product, service, sales, and partnerships.
4. Product Positioning and Messaging: Define clear and compelling value propositions, messaging, and positioning for products. Develop marketing collateral, sales tools, and product documentation to effectively communicate product features, benefits, and value to target audiences.
5. Marketing Activations: Drive product awareness, demand generation, and customer acquisition through press and thought leadership, working closely with the brand marketing and communication team.
6. Sales Enablement: Collaborate with sales teams to develop sales enablement materials, including sales presentations, battle cards, and product training programs. Provide sales teams with the necessary tools and resources to effectively sell products and overcome objections.
7. Customer Engagement: Develop and execute customer engagement programs to drive product adoption, usage, and retention. Gather customer feedback and insights to inform product roadmap and feature prioritization decisions.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications.

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance, and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially, and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.