Product Marketing Manager

MoonPay; Barcelona; Presencial; EUR 60.000 - 90.000; Jornada completa

Descripción de la vacante

MoonPay is seeking a Product Marketing Manager to join their team in Barcelona. This role involves defining and launching products that power top Web3 apps, collaborating with various teams, and shaping the platform's positioning. The ideal candidate will have extensive experience in B2B product marketing, particularly in the fintech or crypto sectors.

Formación

• 7+ years in B2B product marketing, ideally in crypto wallets, fintech, SaaS, or crypto infrastructure.
• Proven success in product launches and storytelling.
• Strategic thinker with ability to simplify complex concepts.

Responsabilidades

• Shape product directions using market trends, data, and customer insights.
• Lead go-to-market strategies for new B2B products and features.
• Collaborate across teams to understand customer needs and develop value propositions.

Conocimientos

Product Marketing

Data-driven thinking

Storytelling

Collaboration

Market research

Crypto expertise

Descripción del empleo

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About MoonPay

Hi, we’re MoonPay. We’re here to onboard the world to Web3.

Why? Because we think Web3 is a unique and democratising technology. It gives people back control of their money, digital identity, data, and property like nothing else before it.

What We Do

We’re the leading infrastructure company in Web3. This means we offer our partners everything from payment solutions (we call them 'Ramps') to minting software for digital collectibles, like NFTs. And over 30 million people around the world now trust our products — just take a look on Trustpilot.

We’re also big on collaborations. We've worked on stunts, drops, and partnerships with some of the world's most prestigious and forward-thinking brands.

We have also built our own consumer app to improve Web3 account management. It’s taken off significantly, and we’re continually working to enhance it.

Come help us build the future of Web3 and digital ownership.

About the Opportunity

MoonPay is looking for a Product Marketing Manager to join the Product Marketing team. This is a high-impact, cross-functional role where you’ll define, develop, and go to market with products that power top Web3 apps and platforms.

You’ll collaborate with Product, Design, Growth, Social, and Enterprise teams to bring our product suite to life — from white-labeled crypto experiences to on-ramping and payout infrastructure.

At an inflection point, expanding beyond traditional offerings, you’ll shape our platform’s positioning, craft industry-resonant narratives, align product development, and lead go-to-market strategies. Reporting to the Director of Product Marketing, you’ll help scale product development and our GTM engine.

Ideal Candidate

• Thrive at the intersection of product, user insights, and market dynamics
• Skilled at translating technical capabilities into compelling value propositions
• Data-driven thinker with curiosity, structure, and creativity
• Crypto expert eager to shape the future of crypto

Responsibilities

• Shape product directions using market trends, data, and customer insights
• Define target audiences and craft resonant messaging and positioning
• Lead go-to-market strategies for new B2B products and features
• Collaborate across teams to understand customer needs and develop value propositions
• Create enablement materials like pitch decks and product briefs
• Track success metrics for campaigns and launches
• Conduct market research for differentiation and roadmap decisions
• Serve as a storyteller for our B2B platform, highlighting how MoonPay helps businesses
• Continuously improve the product journey to boost discoverability and engagement

Projects

• Manage MoonPay’s crypto infrastructure products including on / off-ramps, payouts, and embedded experiences
• Enhance and position the full product experience
• Work with teams to craft messaging for enterprise and developer audiences
• Use data and insights to inform strategies and content
• Participate in defining product marketing in the crypto era
• Support launches and enhancements within the B2B ecosystem

About You

• 7+ years in B2B product marketing, ideally in crypto wallets, fintech, SaaS, or crypto infrastructure
• Proven success in product launches and storytelling
• Strategic thinker with ability to simplify complex concepts
• Collaborative and influential across teams
• Storyteller adept at tailoring messaging
• Proactive, curious, and ownership-driven

Bonus : Experience marketing APIs or platform products to developers or enterprise buyers.

Note : This role requires technology experience. We value diversity; skills can be learned, diversity cannot. We encourage applications from all backgrounds and abilities. Please inform us if you need accommodations during the interview process.

Additional Info

Seniority level : Mid-Senior level

Employment type : Full-time

Job function : Marketing and Sales

Industries : Hospitality, Food and Beverage Services, Retail

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