Product Marketing B2C

PRAGMATIKE; Madrid; A distancia; EUR 50.000 - 80.000; Jornada completa

Descripción de la vacante

A European SaaS company is expanding its team and seeking a product marketing specialist. The role involves enhancing product marketing content and ensuring alignment with brand values across B2C channels. Candidates should have exceptional communication skills, experience in product marketing, and familiarity with HTML, CSS, and JavaScript, with a focus on driving user engagement in a fully remote environment.

Formación

• Fluency in relevant AI tooling preferred.
• Ability to develop and execute strategic product marketing campaigns.
• High degree of empathy to understand user needs.

Responsabilidades

• Lead the development of product marketing content.
• Create and manage product marketing timelines.
• Negotiate budgets for marketing initiatives.

Conocimientos

Exceptional written and verbal communication skills

Video / reel, graphic and infographic production capabilities

Extensive experience in product marketing

In-depth knowledge of market trends

Strong negotiation skills

Herramientas

HTML

CSS

JavaScript

Descripción del empleo

Job Description

• Location: Fully remote, EU timezone (CET +/- 2 hours)
• Start date: ASAP
• Languages: English is mandatory; French is a plus
• Our client: Cloud Computing / Distributed Systems / AI - European SaaS

We are hiring at Pragmatike to expand our team and drive the growth of our internal projects.

Our focus is on developing cutting-edge solutions in Cloud Computing, Blockchain, and Artificial Intelligence, while fostering a culture of collaboration and innovation. Joining us means being part of a passionate team where your ideas and skills directly contribute to shaping tomorrow's technologies.

If you\'re excited about working on ambitious projects in a dynamic and flexible environment, we\'d love to hear from you!

Objectives of this Role :

• Enhance Hives product marketing content output including written, video, graphic and infographic for B2C and C2B markets.
• Develop and implement product marketing campaigns that resonate with existing customers.
• Ensure all product marketing materials align with Hives brand values and sustainability mission.
• Foster strong relationships with internal teams and key stakeholders to drive product marketing initiatives and product roadmaps.
• Monitor product marketing budgets and optimize spend to achieve the highest return on investment (ROI).
• Increase user engagement and retention through strategic communication efforts.

Responsibilities :

• Lead the development and execution of product marketing content tailored to our current user base.
• Create and manage comprehensive product marketing timelines, ensuring timely deployment.
• Educate and collaborate with other departments to maintain consistent product messaging across all channels.
• Oversee the teams product marketing campaigns, ensuring alignment with company goals and user needs.
• Shape and articulate Hives product storytelling vision and voice for our B2C offerings.
• Negotiate and manage budgets to support large-scale product marketing initiatives.

Skills and Qualifications :

• Exceptional written and verbal communication skills
• Video / reel, graphic and infographic production capabilities (with fluency in relevant AI toolings when necessary) would be highly preferred
• Extensive experience in product marketing and development, particularly in the B2C software / cloud / technology space.
• In-depth knowledge of market trends and product lifecycle management.
• Proven ability to develop and execute strategic product marketing campaigns.
• High degree of empathy, with the ability to understand and address user needs and concerns.
• Strong negotiation skills and the ability to manage budgets effectively.

Preferred Qualifications :

• Demonstrated leadership capabilities and experience in guiding cross-functional teams.
• Ability to intuitively assign responsibilities and manage team dynamics.
• Significant experience in designing and executing customer promotions.
• Familiarity with web development languages and technologies (HTML, CSS, JavaScript) is a plus.
• Proficiency in product design, UX / UI techniques and a solid understanding of software engineering or computer science principles.

Pragmatike is dedicated to a fair, transparent, and inclusive recruitment process. We ensure that no applicant is discriminated against based on age, disability, gender, gender identity or expression, marital or civil partner status, pregnancy or maternity, race, religion or belief, sex, or sexual orientation.

In accordance with the General Data Protection Regulation (GDPR), your personal data will be processed lawfully, fairly, and securely. We collect and use your personal data solely for recruitment purposes, including sharing it with our client(s) for employment consideration. You have the right to request access, correction, or deletion of your data at any time. We are committed to maintaining the confidentiality and security of your information throughout the recruitment process.