Product Manager - Hemostasis (Spain & Portugal)

Werfen; Barcelona; Presencial; EUR 45.000 - 65.000; Jornada completa

Descripción de la vacante

A leading company in the health sector is seeking a Product Manager for Hemostasis in Spain and Portugal. This role involves defining and implementing marketing strategies for product success, preparing new product launches, and collaborating with key stakeholders. The ideal candidate will have a strong background in life sciences, experience in the IVD industry, and the ability to work independently.

Formación

• Minimum three years’ experience in the IVD industry or Medical/Technical role at a Hospital IVD Laboratory.
• Hematology discipline knowledge is highly valuable.

Responsabilidades

• Prepare the launch of new products including market research and competition analysis.
• Provide marketing assistance to field personnel and customers.
• Maintain regular communications with technical services.

Conocimientos

Business Acumen

Effective team-player

Presentation skills

Excellent oral and written communication skills

Organizational Agility

Educación

Bachelor’s or Master’s Degree in Life Sciences or Medicine

Additional degree in business administration or marketing

Descripción del empleo

Product Manager - Hemostasis (Spain & Portugal)

Product Manager - Hemostasis (Spain & Portugal)

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Job Summary

The Product Manager defines and implements strategies addressed to market requirements for the product menu. Performs product management and prepares a marketing support program for a dedicated product line. Provides marketing assistance to field personnel and customers. Leverages scientific expertise to ensure the achievement of the objectives set for the Business Line and collaborate with cross-functional teams to shape tactics, navigate regulatory landscapes, and drive product success.

Key Accountabilities

• Prepare the launch of new products: market research, positioning, competition, publications, and value proposition.

• Stay updated on the market needs and the competitor’s analysis.

• Provide the commercial network with the necessary arguments to counter objections from competitors and customers based on the value-selling method adequately.

• Prepare the necessary marketing material: brochures, catalogs, and presentations, digital campaigns, etc.

• Prepare product information necessary for each case, such as product registrations, technical data sheets, safety files, inserts, and anything else mandatory.

• Prepare and participate in Workshops, Congresses, Scientific Sessions, and other events.

• Encourage the evaluation of products to generate scientific articles.

• Participate in the preparation of the tenders, writing the technical part. In collaboration with the Sales Application Specialist and tenders department.

• Keep all the data in the computer system (SAP) up to date to guarantee the reliability of the zGP,

• Keep Teams database updated, as well as the Company's website.

• Acts as key marketing technical liaison on all given product lines, providing product and regulatory information to sales, service and customers.

• Contact with Suppliers regarding product issues, incidences and updates.

• Work with Logistics to manage all types of product incidents: back orders, stock dimension, purchase equipment forecast, among others.

• Maintains regular communications with technical services on problems with instruments, software and reagents within the product line.

• Maintain a fluid relationship with the different KOLs and support the commercial network in the visits that require it.

• Provides presentations to customers.

• Train the different members of the commercial network (Area Managers, Key Account Managers, and Sales Application Specialists).

• Manages and drives internal projects with minimal supervision.

• Ensures compliance with Werfen Code of Ethics.

Networking/Key relationships

• Commercial team: AMs, KAMs and SAS

• Contracting and Customer Service

• Quality Assurance and Regulatory Affairs

• Legal and Compliance

• Other Werfen affiliates

• Other Business Units in Spain and Portugal

Minimum Knowledge & Experience required for the position

oBachelor´s or Master’s Degree in Life Sciences or Medicine is desirable

oHematology discipline knowledge is highly valuable

oAdditional degree in business administration, marketing, or equivalent preferred

oMinimum three years’ experience either in the IVD industry in a similar position or a Medical or Technical role at a Hospital IVD Laboratory is highly desirable, preferable in the Hemotalogy Laboratory.

•Additional Skills/Knowledge

oLanguages:

Skills & Capabilities:

•Business Acumen

•Effective team-player

•Ability to work independently managing assigned projects

•Presentation skills

•Excellent oral and written communication skills

•Organizational Agility

•Ability to build strong business relationships

•Up to 30% of time

oSpain and Portugal

oOthers, occasionally due to business activity

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Hospitals and Health Care

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