Product Manager Healthcare Pharmacy (Temporal)

Almirall; Barcelona; Presencial; EUR 55.000 - 80.000; Jornada completa

Descripción de la vacante

A leading company in the OTC sector is seeking a Senior Product / Brand Manager in Barcelona. The successful candidate will drive marketing strategy, manage brand budgets, and work collaboratively with teams to enhance market presence. This role requires creativity, strong management skills, and experience in the OTC Pharma market.

Formación

• Minimum of 6-7 years working experience as a Senior Product / Brand Manager ideally in OTC Pharma.
• Experience in brand strategy planning and implementation.

Responsabilidades

• Develop and execute the marketing plan for the assigned category.
• Manage brand A&P budget and analysis.

Conocimientos

Creative and innovative approach

Strong personal management skills

Customer focus

Excellent verbal communication

Motivator and persuader

Analytical and conceptual thinking

Professional level in English

Diplomacy and trust

Educación

Bachelor

Herramientas

New technologies

Descripción del empleo

Maximize the current and future business of one of the most important Almirall OTC categories.

Tasks and Responsibilities

• Develop and execute the marketing plan for the assigned category, implementing the short & long term strategy
• Build a strong brand team to get the best collaboration with medical and sales
• Motivate and support the sales force, getting most relevant feedback from market & answer the most relevant needs
• Identifying potential areas in which to invest , based upon consumer needs and uses&attitudes.
• Competitor and customer insights analysis.
• Create New product concepts and innovative ways to communicate with target consumers
• Continuously evaluate relevant launches in the market and identify new opportunities
• Stablish 5 year view regarding brand life cycle according to consumer insights & market needs
• New product or innovative POS materials to communicate with the target consumer.
• Developing new and existing products, coming up with ideas for new packaging designs.
• Above the line communication
• Coordinate with TV agency the best strategy for brand communication in mass media
• Develop the digital marketing plan. Coordinate promo campaigns, content, digital engagement campaign, email campaigns, website management, KPIs analysis, etc
• KOL : Collaborate with sales and medical to build and maintain a strong Key Opinion Leader network with Pharmacist and other relevant stakeholders
• Finance : manage the brand A&P budget & analysis of marketing budget, relevant financials and reporting on product sales
• Responsible for brand forecasting and demand planning ensuring full availability of products

Education

• Bachelor

Skills

• A creative and innovative approach of business challenges, out of the box thinking.
• Strong personal management skills, including time management, planning, workload prioritization, responsiveness, multitasking and flexibility
• Customer focus : a great listener
• Excellent verbal communication, presentation and interpersonal skills.
• Motivator, persuader and decision-maker.
• Strong analytical, creative and conceptual thinking and implementing skills.
• Professional level in English, both in oral and in written communications.
• Focus on ethics, integrity and compliance.
• Diplomacy, persistence, trust and a persuasive attitude.
• Skills in new technologies

Experience

• Minimum of 6-7 years working experience as a Senior Product / Brand manager ideally in OTC Pharma market
• Experience in all aspects of planning and implementing a brand strategy as detailed in task & responsabilities

Values

• Care; we listen & empathize, we value diverse perspectives & backgrounds and we help each other succeed.
• Courage; we challenge the status quo, we take full ownership and we learn from our success & failures
• Innovation; we put the patient and customer at the center, we create novel solutions and we empower entrepreneurial mindsets.
• Simplicity; we act decisively and avoid over-analysis, we understand why before we act and we are agile & keep things simple.