Product Manager Educación Universitaria

FORTUNY MADRID REAL ESTATE; Cárcer; Híbrido; EUR 40.000 - 80.000; Jornada completa

Descripción de la vacante

An innovative beauty start-up is seeking a Senior Manager for Brand & Communications to drive growth in the US market. This dynamic role involves crafting strategic marketing initiatives, leading a talented team, and ensuring brand messaging resonates with local audiences. Join a vibrant, international team in a company that values creativity and strategic thinking. If you have a passion for beauty and a proven track record in brand management, this opportunity offers the chance to make a significant impact in a fast-growing environment. Embrace the challenge and contribute to the success of an exciting beauty brand!

Servicios

Competitive salary

Hybrid work arrangement

Monthly team building events

Yearly performance reviews

Employee discount on products

Fresh fruit and coffee daily

Dog friendly office

Formación

• 6-8 years of brand and communication experience, especially in beauty.
• Proven leadership and team management skills.

Responsabilidades

• Lead strategic marketing initiatives for the US market.
• Oversee a team of marketers and ensure brand consistency.

Conocimientos

Brand Management

Strategic Marketing

Team Leadership

Data Analysis

Communication Skills

Social Media Management

Project Management

Budget Management

Educación

Bachelor's Degree in Marketing or related field

Master's Degree (preferred)

Herramientas

Marketing Analytics Tools

Social Media Platforms

Descripción del empleo

Managing

Our Company

Camelia Beauty is a beauty start-up that was created 10 years ago and is the parent company of the independent beauty brand Le Mini Macaron (LMM). Originally famous for our mini gel manicure kit, the LMM brand today encompasses an assortment of creative nail, hand, and foot products that bring color and care to beauty lovers worldwide. We are a young, dynamic, and international company with team members from all over the world. Le Mini Macaron is sold globally in retailers like Sephora, ULTA, Target, ASOS, Zalando, Douglas, Primor and more. Our brand has been featured in such leading media as Elle, Marie Claire, Cosmopolitan, Glamour, Teen Vogue, Allure, and many others. With a head office located in Barcelona, our team operates across Europe, the US, and China.

About the Role

We are looking for an experienced, dynamic, and results-oriented Senior Manager - Brand & Communications with extensive experience in crafting and executing strategic marketing initiatives in the US market. Proven track record of driving brand growth through innovative marketing strategies, and keen market insights. Adept at leading cross-functional teams, leveraging data-driven insights, and ensuring brand communication resonates effectively with local audiences. Your role is crucial in navigating our brand through the dynamic US market, requiring a blend of strategic foresight, creative thinking, and operational excellence.

Key Responsibilities:

1. Support Global Marketing Director in executing the global strategic roadmap.
2. Oversee a team of 4-5 marketers (including 3 direct reports) showcasing leadership skills.
3. Lead the communications strategy and 360 marketing plan for the US market (PR, influencer, social media, email/SMS, brand partnerships, and more). Create consumer-first programs to activate the market with a special emphasis on dynamic, fresh ideas.
4. Ensure brand consistency and positioning across all channels while driving initiatives that resonate with the US audience.
5. Work closely with the Barcelona-based team, cross-functional partners, and retail sales team to create and deliver an omnichannel plan from concept to in-market implementation.
6. Partner with high-performing internal, cross-functional teams (Operations, Design, Product Development, Finance, Legal, Production/Logistics, and Education) to deliver across all annual plans and KPIs.
7. Develop strategic marketing briefs for creative design team for campaigns, photo shoots, and activations.
8. Set KPIs for all marketing plans and for all team members. Regular reviews and tracking.
9. Analyze campaign results and provide debriefs and recommendations to the internal team.
10. Conduct regular competitor analysis and monitor the competitive landscape to identify gaps and opportunities.
11. Serve as the central point of contact for all internal and external team members and agency partners.
12. Supervise one Junior Manager and one assistant for social media management.
13. Supervise US marketing budget and monthly reconciliation.
14. Stay ahead of industry trends, ensuring the brand remains competitive in the evolving US market.

Our Ideal Candidate

1. Minimum 6-8 years of experience in brand and communication roles, with at least 3 years in beauty/CPG.
2. Native or fluent in American English.
3. Strong & current knowledge of US culture and trends.
4. Prior experience working in CPG in the US preferred.
5. 3+ years of people management experience with a successful track record in development.
6. Deep understanding of the US beauty “mass-tige” landscape.
7. History of translating data to meaningful market insights.
8. A self-starter with a proactive attitude.
9. Exceptional verbal and written communication skills.
10. Strong experience in managing social media platforms.
11. Highly detailed and organized with strong project management skills.
12. Strong budget management & financial analysis.
13. A team player who enjoys an entrepreneurial environment.
14. Passion for nail polish and nail care is a big plus!

Why Join Our Team?

Le Mini Macaron is a fast-growing brand looking for passionate, ambitious people who are hungry to learn and contribute to our growth. You have the opportunity to work on an international, indie beauty brand in the heart of Barcelona that is growing quickly and ambitiously in the US and across Europe.

With this role, being part of our team includes:

1. Competitive salary according to your experience.
2. Barcelona office located in the bustling city center.
3. Hybrid work-from-office and work-from-home arrangement.
4. Dynamic, international team, with 15+ nationalities.
5. Monthly and quarterly team building events.
6. Yearly performance reviews.
7. Birthday celebrations.
8. Employee discount on all products.
9. Fresh fruit and coffee daily.
10. Dog friendly office!

If you are a creative and strategic thinker with a passion for beauty and brand communication, we invite you to apply for this exciting opportunity to make a significant impact on our brand's growth and success.