Product & Brand Manager (Replacement - Maternity Leave)

INDIBA Group; Sant Cugat del Vallès; Presencial; EUR 40.000 - 80.000; Jornada completa

Descripción de la vacante

Una empresa global de dispositivos médicos busca un Gerente de Producto y Marca para cubrir una licencia de maternidad. Este puesto implica desarrollar planes de marca, analizar tendencias del mercado y crear contenido atractivo. Se requiere un enfoque estratégico y habilidades analíticas para fortalecer la posición de la marca en el mercado. La compañía ofrece un contrato temporal a tiempo completo en un entorno sólido y en crecimiento, donde la innovación y la creatividad son clave para revitalizar vidas. Si tienes pasión por el marketing y la salud, esta es una oportunidad emocionante para ti.

Formación

• 5+ años de experiencia como gerente de marca en la industria de dispositivos médicos.
• Habilidades de gestión de presupuestos y asignación.

Responsabilidades

• Desarrollar estrategias basadas en investigación de mercado y análisis competitivo.
• Colaborar con el equipo de ventas para crear planes de KOL y estrategias de contenido.

Conocimientos

Gestión de Marca

Pensamiento Estratégico

Análisis de Mercado

Habilidades Analíticas

Creatividad

Gestión de Proyectos

Comunicación en Español

Comunicación en Inglés

Educación

Licenciatura

Máster o MBA

Descripción del empleo

Product & Brand Manager (Replacement - Maternity Leave)

About us

INDIBA is a global medical device company in the field of Radiofrequency (RF) solutions for the physiotherapy, aesthetic, and veterinary markets, known for its scientific research performed over the last 40 years.

At INDIBA, we believe we can contribute to the health and well-being of our patients by addressing new and growing needs, offering treatments that will allow people to continue their lifestyle at an older age and animals too.

Revitalizing lives is what we do, and what our research and development teams are working on to achieve daily.

What are we looking for?

We are actively seeking a Product & Brand Manager for our Marketing Department to cover a maternity leave.

The candidate will develop a comprehensive product-brand plan, research and identify new potential KOLs and partnerships, analyze market trends and ROI, identify patient associations for synergies, assess competitor offerings for differentiation opportunities, and understand the competitive landscape to create and update a solid competitive analysis. Additionally, they will research and develop content briefs for storytelling, idea suggesting, planning frameworks, blogs, and press releases.

Which will be your responsibilities?

1. Formulate and execute comprehensive strategies based on market research and competitive analysis, setting short-term and long-term goals to strengthen the category's position in the market.
2. Develop the messaging framework for our products, ensuring effective positioning in the market by highlighting their unique features and benefits.
3. Oversee the approval of marketing materials and campaigns, coordinating with legal and compliance teams to ensure alignment with company brand and regulatory guidelines.
4. Establish and maintain a consistent brand identity, tone, and messaging across all marketing channels and materials.
5. Collaborate with the sales team to devise Key Opinion Leader (KOL) plans and content engagement strategies.
6. Plan, execute, and evaluate integrated marketing campaigns that communicate the brand's values, generate demand, and drive leads.
7. Coordinate with corporate teams on digital marketing initiatives, such as social media, website content, email marketing, and online advertising, to maximize brand visibility and engagement.
8. Organize and participate in relevant industry events, trade shows, and conferences to showcase our products and enhance brand visibility.
9. Work closely with sales, medical, training, and customer support teams to align product and brand strategies with overall business goals.
10. Develop and maintain brand guidelines to ensure consistency in messaging, visuals, and tone across all marketing materials worldwide.
11. Identify and cultivate strategic partnerships and collaborations to expand the brand's reach and enhance its global reputation.
12. Collaborate with regional teams to ensure brand relevance and effectiveness in diverse markets, and support distributor marketing departments by providing necessary tools, resources, and guidance.
13. Contribute to practice marketing strategies aimed at boosting customer engagement.

What do you need to be a successful candidate?

1. Academic background: Bachelor's degree required, Master or MBA preferred.
2. At least 5 years of experience as a brand manager within the medical devices industry.
3. Proficiency in budget management and allocation.
4. Strategic thinking ability with a knack for campaign development.
5. Intuitive understanding of brand evolution.
6. Strong analytical skills with attention to detail.
7. Awareness of industry trends and ability to meet customer demands.
8. Creativity and aptitude for generating innovative ideas.
9. Proficient time and project management skills, capable of handling multiple projects simultaneously.
10. Be a proactive, versatile, self-motivated, and autonomous person.
11. Fluent Spanish & English language skills in both verbal and written communication are a must.
12. Willingness to travel nationally and internationally.

What we offer?

• Full-time and temporary contract for the replacement of a maternity leave in a solid and growing company.