Principal Brand Designer

OLX; España; Presencial; EUR 90.000 - 120.000; Jornada completa

Descripción de la vacante

OLX is seeking a Principal Brand Designer to shape the brand ecosystem across its global portfolio. You will define visual principles, create scalable brand systems, and govern brand identity across touchpoints, partnering with Marketing, Brand Strategy and Product Design.

This senior IC role emphasizes craft, systems thinking and guiding teams through design standards and governance. You'll lead multi-brand design initiatives, scale AI-ready design systems, templates and workflows, and mentor

Formación

• Strategic design leadership with strong craft and systems thinking.
• Ability to define visual principles and brand standards across multiple brands.
• Experience guiding brand design across digital, physical, and experiential touchpoints.

Responsabilidades

• Define the future of OLX Group's brand ecosystem.
• Evolve visual identity across OLX Group and its brands in partnership with Marketing and Brand Strategy.
• Ensure brands feel connected yet distinctive across customer touchpoints.
• Develop group-wide brand identity systems and governance.
• Lead creative direction across digital, physical and experiential brand design.

Conocimientos

Brand design

Systems thinking

AI in design

Leadership

Descripción del empleo

About the Role

At OLX , Design is more than aesthetics, it's how millions of people build trust, discover opportunities, and connect with their communities. As Principal Brand Designer, you'll shape how OLX and its portfolio of brands are experienced across every customer touchpoint. Reporting to the Director of Product Design, you'll define the visual principles, creative systems, and brand standards that unite a diverse portfolio while allowing each brand to express its unique identity. This is a highly strategic, hands‑on individual contributor role for someone who combines exceptional craft with systems thinking, influences through expertise, and embraces AI as a catalyst for creativity, consistency, and scale. Working in close partnership with Marketing, Brand Strategy, Product Design, Communications, Employer Brand and regional teams, you'll translate business strategy, customer insights and brand positioning into cohesive creative systems that strengthen brand equity, build customer trust and accelerate high‑quality execution across the organisation. You'll establish the creative vision and quality bar for brand design, while building the frameworks, governance and tools that enable teams worldwide to create distinctive, consistent and impactful brand experiences.

What you’ll own

• Define the future of OLX 's Group's brand ecosystem
• Partnering with the Director of Product Design, Marketing and Brand Strategy, you'll evolve the visual identity and creative direction across OLX Group and its portfolio of brands.
• You'll ensure our brands feel connected where they should, distinctive where they need to be, and consistently recognisable across every customer touchpoint.
• Group-wide brand identity systems and visual standards
• Brand visual identity governance, quality assurance and design principles
• Multi-brand design systems and asset libraries
• Creative direction across digital, physical and experiential touchpoints related to brand design (excludes advertising)
• Long-term evolution of OLX Group's visual identity and assets.

Build scalable creative systems powered by AI

You'll help define how AI enhances brand design across OLX Group by developing AI-ready design systems, prompt libraries, reusable templates, automation workflows and governance that empower teams to produce high-quality work consistently and efficiently. Rather than replacing creativity, you'll ensure AI amplifies craftsmanship, accelerates production and strengthens consistency while maintaining the integrity of every brand. You'll also stay ahead of emerging technologies, identifying opportunities where AI can improve creative workflows, collaboration and design quality across the organisation.

Raise the creative standard across OLX Group

As the most senior brand design practitioner, you'll establish the benchmark for the application of brand design across product launches, executive communications, presentations, employer branding, events, web experiences and marketing initiatives. You'll provide creative direction, thoughtful critique and hands‑on design leadership, ensuring every expression of the brand reflects exceptional craft, clarity and purpose.

Translate strategy into brand experiences

You will partner closely with Marketing and Brand Strategy from the earliest stages of initiatives, transforming customer insights, research and business priorities into compelling visual systems and brand experiences. You'll contribute strategic thinking-not simply execute briefs, helping teams solve complex business challenges through design that strengthens trust, recognition and long‑term brand value.

Drive adoption and influence across the organisation

Creating great systems is only part of the role, you'll ensure they're embraced. You'll build documentation, enablement programmes, design resources and governance models that help global and regional teams confidently apply OLX Group's brand standards. You'll influence senior stakeholders across Product, Marketing and Executive Leadership, aligning teams around a shared creative vision and ensuring design has a meaningful voice in strategic decision‑making.

Mentor and elevate the craft

As a Principal Designer, your influence extends well beyond your own work. You'll coach designers through critique, mentoring and collaboration, fostering a culture of craftsmanship, systems thinking and continuous improvement. While this isn't a people management role, you'll be recognised as a trusted design leader whose expertise elevates the entire organisation.

What we're looking for

We're looking for a strategic design leader with exceptional craft, systems thinking and a passion for building brands that scale globally. You create brands that people trust Your portfolio demonstrates outstanding work across visual identity, typography, layout, storytelling, motion and digital experiences. You understand how to create memorable brands-and how to evolve and steward them over time. You think in systems You build fr