Prácticas en Departamento de Marketing Digital

Würth España; Barcelona; A distancia; EUR 50.000 - 80.000; Jornada completa

Descripción de la vacante

A leading company in AI-powered photography services is seeking a Senior eCommerce & Digital Marketing Manager to drive growth, manage marketing strategies, and oversee the digital platform's performance. This role offers the opportunity to own the full digital marketing landscape and scale a high-potential brand, contributing significantly to its success.

Formación

• Proven experience scaling eCommerce websites.
• Experience managing ad budgets above $100K.
• Familiarity with eCommerce metrics: CAC, LTV, AOV.

Responsabilidades

• Design and execute full-funnel paid media strategies.
• Own website UX/UI and conversion rate optimization.
• Build dashboards to track KPIs across digital channels.

Conocimientos

eCommerce management

performance marketing

data analysis

digital strategy

SEO

email marketing

Herramientas

Shopify

GA4

Klaviyo

Descripción del empleo

Senior eCommerce & Digital Marketing Manager

Location : Remote | Type : Full-time | Reports to : Founder / CEO

About Us

Studio Alchemy is an AI-powered photography service transforming everyday photos into beautifully enhanced images — starting with our two flagship brands in the baby space. As we expand into new verticals, we're looking for a data-driven and creative marketing leader to take full ownership of our digital growth engine and scale us toward $10M+ in revenue.

Role Overview

This is a rare opportunity for a highly entrepreneurial marketer with a full-stack eCommerce and performance background to build and scale every facet of our digital business — from acquisition to retention, conversion to UX. You will own the website, paid acquisition, SEO, email / CRM, CRO, analytics, and everything in between. Think of this role as part eCommerce GM, part growth strategist, and part digital architect. You'll work alongside a talented social media specialist to ensure organic and paid strategies are aligned for maximum impact — but you will be the owner of the end-to-end performance marketing engine. This is a foundational role designed to evolve into a senior leadership or executive position as we grow.

What You'll Own

• Growth & Paid Media
• Design and execute full-funnel paid media strategies (Meta, YouTube, Google, etc.)
• Own ad budgets, media planning, creative direction, testing frameworks, and scaling
• Lead customer acquisition strategies that balance growth with efficiency (CAC, ROAS)
• Email / CRM
• Build and manage automated lifecycle email campaigns (Klaviyo or similar)
• Develop segmentation strategies for conversion and retention
• Own design, copy direction, testing, and performance analysis
• SEO & Content Optimization
• Lead our organic search strategy to increase long-term traffic and authority
• Oversee content planning, on-page optimization, and technical SEO collaboration with devs
• Website Experience & On-Site Marketing
• Own the website fully, including strategic direction of UX / UI, content hierarchy, and conversion rate optimization (CRO) across the website, ensuring every element supports user experience and drives revenue growth
• Collaborate with web developers and designers to creatively direct the visual identity of the site, ensuring a seamless, premium, and on-brand user experience
• Lead the strategy and execution of on-site marketing campaigns — including popups, landing pages, interactive content, and digital lookbooks — to drive engagement and conversion
• Analytics & Optimization
• Build dashboards and reports to track KPIs across traffic, conversion, and retention
• Deep dive into funnel behavior, LTV, CAC, and churn to drive data-led decisions
• Own experimentation frameworks across all touchpoints

Who You'll Work With

You'll have strategic support and hands-on help, so you can focus on growth :

• Social Media Specialist – aligned on organic and influencer strategy
• Graphic Designer – for ad creative and site assets
• Copywriter – for ad / email / site content
• EA – for administrative and scheduling support

What We're Looking For

• Proven experience owning and scaling both eCommerce websites and performance marketing
• You've run Meta ad budgets of $100K+, with deep testing and optimization experience
• You know your way around Shopify, GA4, Klaviyo, and landing page tools
• You're fluent in the language of metrics : CAC, LTV, AOV, ROAS, CVR
• Startup-ready : agile, resourceful, and excited to build from zero to scale
• Bonus : experience leveraging AI tools and marketing automation for speed and efficiency

Interview Process

We're focused on real performance, not fluff. Expect to dive into :

• Past campaign results (paid, email, web CRO)
• Portfolio walk-throughs of full-funnel execution
• Strategic and tactical insights, with ROI to back them up

Why This Role Rocks

If you've ever wanted to own the full eCommerce & marketing machine for a fast-moving, high-potential AI brand, this is your shot. You'll help shape our strategy, build the systems, and get rewarded as we scale.

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