PR Specialist (Traditional + Digital PR) - Remote

Linkifi; España; A distancia; EUR 30.000 - 50.000; Jornada completa

Descripción de la vacante

A digital PR agency is seeking an experienced PR Specialist to manage both traditional and digital PR strategies. This fully remote role requires 3-6 years of PR experience, excellent English writing skills, and a proven track record in securing media placements. The ideal candidate will work independently with key stakeholders to execute successful campaigns across the US and UK media outlets, earning a competitive monthly retainer with performance incentives.

Servicios

Competitive monthly retainer

Performance incentives tied to coverage outcomes

Formación

• 3–6+ years in PR roles with a portfolio spanning traditional and digital PR outcomes.
• Demonstrable wins in US and UK media.
• Comfortable responding quickly to high-value media opportunities.

Responsabilidades

• Run strategy calls to define quarterly narratives.
• Build targeted media lists and own outreach.
• Track KPIs for placements and backlinks.

Conocimientos

Traditional PR

Digital PR

Excellent English (C2)

Strong pitching skills

Media relationship management

Herramientas

Muck Rack/Roxhill

Cision

BuzzSumo

Google Trends

Ahrefs/Similarweb

G-Suite

Airtable

Descripción del empleo

Overview

PR Specialist (Traditional + Digital PR) - Remote

Company: LinkFi — Digital PR Agency (UK)

Location: Remote within the EU (working primarily CET/CEST hours)

Engagement: Independent Contractor (full-time hours)

Seniority: Mid–Senior

Hours: Standard EU business hours (8–5 or 9–6); occasional after-hours responsiveness for US media

What You’ll Do

• Client Strategy
• Run strategy calls to define quarterly narratives, angles, and campaign roadmaps.
• Translate business goals into compelling editorial hooks and campaign briefs.
• Traditional PR Delivery
• Build targeted media lists (US & UK) and own outreach from pitch to placement.
• Secure coverage: op-eds, guest articles, interviews, podcast bookings, executive commentary.
• Maintain and grow relationships with key journalists and editors.
• Reactive PR / Expert Commentary
• Monitor journalist queries and write on-brand, high-quality quotes fast.
• Coordinate interviews and rapid responses (including occasional after-hours for US time zones).
• Digital PR & Links
• Ideate and execute newsworthy digital PR campaigns (trends, data stories, seasonal/event-based).
• Collaborate with our SEO team to ensure campaigns drive both coverage and links.
• Reporting & Enablement
• Track KPIs (placements, DA/DR, SOV, backlinks, referral traffic).
• Maintain clean pipelines and weekly status updates for clients and internal stakeholders.

Qualifications

• 3–6+ years in PR roles with a portfolio spanning traditional PR and digital PR outcomes.
• Demonstrable wins in US and UK media (show us your best placements).
• Excellent English (C2) writing/editing; confident with op-ed development and interview prep.
• Strong pitching craft, angle development, and journalist relationship skills.
• Experience with PR & research tools (e.g., Muck Rack/Roxhill, Cision, BuzzSumo, Google Trends, Ahrefs/Similarweb, G-Suite, Airtable/Sheets).
• Comfortable responding quickly to high-value media opportunities and coordinating cross-time-zone logistics.
• Organized, KPI-driven, and proactive; you manage multiple campaigns without dropping balls.

Bonus Points

• Existing journalist relationships in relevant US/UK beats.
• Experience placing executive op-eds and long-form thought leadership.
• Familiarity with data-led storytelling and light analysis (surveys, desk research).
• Podcast booking experience (host matching, prep, and post-promo).
• Knowledge of SEO fundamentals and link quality signals.

Engagement & Rewards

• Independent contractor engagement with a competitive monthly retainer, commensurate with experience.
• Performance incentives tied to coverage outcomes (e.g., tier of publication/format).
• Remote-first within the EU; collaboration with UK/EU team and US/UK clients.

How to Apply

Via LinkedIn or email. Please include:

• CV/LinkedIn and a short note on why you’re a fit for hybrid PR (traditional + digital).
• Top 5 placements you’re proud of (links), noting your role, angle, and outcome.
• 1–2 pitch samples (can redact sensitive info) and, if available, an op-ed sample.
• Brief case study of a digital PR or newsjacking campaign (goal → angle → outreach → results).
• Availability (start date, weekly hours) and retainer expectation.
• If you’re a storyteller who can both shape narratives and land them—while turning coverage into measurable authority and links—we’d love to hear from you.