PR & Influence Specialist

Pandora A/S; Madrid; Presencial; EUR 30.000 - 45.000; Jornada completa

Descripción de la vacante

Pandora A/S is seeking a PR & Influencer Marketing Specialist in Madrid to enhance brand visibility and engagement through strategic PR efforts. The ideal candidate will have 2-3 years of experience in PR, exceptional writing skills, and fluency in both English and Spanish.

Formación

• 2-3 years of experience in PR or Influencer Marketing, ideally in fashion or lifestyle.
• Fluency in English and Spanish.

Responsabilidades

• Implement PR & Influence strategy for brand visibility.
• Manage relationships with influencers and PR agencies.
• Monitor and analyze campaign performance.

Conocimientos

Writing

Storytelling

Social Media Knowledge

Digital Trend Awareness

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PR & Influencer Marketing Specialist – Spain

Based in Madrid

As part of Pandora's continued growth, the Western Europe Marketing team is looking for a dynamic PR & Influencer Marketing Specialist to support the development and execution of the brand’s roadmap in Spain. Reporting to the PR & Influence Manager Iberia, you will be part of a team of four, working to strengthen brand visibility and engagement.

WHAT WILL YOU DO

PR & Influencer Strategy and Execution

• Help plan and implement the PR & Influence strategy to enhance brand desirability, ensure consistency, and support key business objectives.
• Localize and adapt global PR & Influence guidelines to fit the Spanish market, ensuring maximum relevance and impact.
• Identify and implement new brand visibility opportunities, leveraging innovative PR and marketing strategies.

Relationship & Campaign Management

• Contribute to building and nurturing relationships with influencers and brand ambassadors, shaping the Influencer Marketing roadmap and overseeing campaign execution.
• Manage PR and Influence agencies, ensuring strategic alignment and flawless execution.
• Develop specialized influencer marketing campaigns, collaborating with journalists, key opinion leaders, and internal teams to amplify brand awareness.

Events & Paid Media Activation

• Support the organization of press and influencer events to promote new collections and key brand initiatives.
• Work closely with the Paid Media team to integrate Influence campaigns with branding operations and paid activations.

Performance & Insights

• Monitor, analyze, and report campaign performance, providing actionable insights, key learnings, and strategic recommendations.
• Stay ahead of industry trends, keeping up to date with fashion PR, branding, and consulting innovations.
• Support PR operations, including the creation of lookbooks, press releases, and other marketing materials.

MORE ABOUT YOU

• Knowledge of media industry, journalists, and influencers within the Spanish market.
• Understanding of the influencer landscape and emerging digital trends.
• Exceptional writing and storytelling skills.
• Comprehensive knowledge of media platforms and PR best practices.
• 2-3 years of experience in PR, Influencer Marketing, or related fields, ideally in fashion or lifestyle industries.
• Fluent in English and Spanish.

If you see yourself in the position and would like to become a part of Pandora’s future, please do not hesitate to apply. We look forward to hearing from you!

We process applications on a continuous basis, which is why we encourage you to send your application as soon as possible. You can also read more about Pandora on our corporate site www.pandoragroup.com.

ABOUT PANDORA

Pandora is the world's largest jewellery brand, specialising in the design, crafting, and marketing of accessible luxury jewellery made from high-quality materials. Each piece is created to inspire self-expression, allowing people to share their stories and passions through meaningful jewellery. Pandora jewellery is sold in more than 100 countries through 6,800 points of sale, including more than 2,700 concept stores.

Headquartered in Copenhagen, Denmark, Pandora employs 37,000 people worldwide and crafts its jewellery using only recycled silver and gold. Pandora is committed to leadership in sustainability and has set out to halve greenhouse gas emissions across its value chain by 2030. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated revenue of DKK 31.7 billion (EUR 4.2 billion) in 2024.