PPC Coordinator

Tamarind Intelligence; Madrid; Híbrido; EUR 30.000 - 48.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive remuneration

Partial remote work

Office fruit and coffee

Descripción de la vacante

Codere Online is seeking a data-driven PPC Coordinator to lead paid user acquisition across markets, focusing on Search campaigns with Google Ads and Microsoft Ads, plus other performance channels. You will collaborate with Marcom, Product, Design, CRM, and BI to test hypotheses and optimize ROI.

Your responsibilities include budget management, KPI monitoring, and ensuring localization across countries, with 2 years of PPC experience and strong analytics required.

Formación

• 2 years of hands-on PPC Search experience in Google Ads and Microsoft Ads.
• Experience in the sports betting, iGaming, or online casino industry is a strong advantage.
• Strong analytical skills with data-driven decision making.
• Fluent English; Spanish is an advantage.

Responsabilidades

• Plan, manage, and optimize Search campaigns across multiple countries to drive high‑quality app installs and conversions.
• Monitor daily performance, adjusting bids, targeting, placements, creatives, and budgets to meet KPIs.
• Collaborate with Marcom, Product, Design, CRM, and BI teams on creative concepts and testing.
• Provide clear reports and insights on CPI, CPA, ROAS, LTV, retention, and funnel metrics.

Conocimientos

PPC Search

Google Ads

Microsoft Ads

A/B testing

Data analysis

English fluent

Herramientas

Looker Studio

Tableau

Apple Search Ads

Descripción del empleo

About Us:

Codere Online is a leading online sports betting and casino operator that launched in 2014 as part of the renowned Codere Group. With its state-of-the-art website and mobile applications, Codere Online operates in Spain and several high-growth core markets in Latin America, including Mexico, Colombia, Panama, and the City of Buenos Aires in Argentina. On December 1, 2021, Codere Online became the first publicly traded gaming operator in Latin America, trading on Nasdaq under the ticker CDRO.

About the role:

We are seeking a skilled and data-driven PPC Coordinator to join our dynamic marketing team. In this role, you will be responsible for managing and optimizing paid user acquisition campaigns across multiple countries, focusing on Search campaigns (Google Ads & Microsoft Ads) and additional performance channels. This position requires strong analytical skills and the ability to collaborate with cross-functional teams to maximize performance and ROI. You will work closely with Marcom, Product, Design, CRM and BI teams to develop creative concepts, test hypotheses, align on KPIs, and continuously optimize acquisition funnels.

Key Responsibilities:

Campaign Management

• Plan, manage, and optimize Search campaigns (Google Ads & Microsoft Ads) and other PPC channels to drive high-quality app installs and conversions
• Run campaigns across multiple countries, ensuring localization, compliance, and market-specific optimization
• Monitor and optimize daily campaign performance, adjusting bids, targeting, placements, creatives, and budgets to meet KPIs

Creative Strategy & Testing

• Work closely with the Marcom team to conceptualize and design compelling creatives, including banners, videos, static ads, ad copy, and USP-driven messaging
• Build and maintain a structured A/B testing framework for creatives, audiences, landing pages, and store assets

Cross-Functional Collaboration

• Partner with BI teams to analyze campaign insights, LTV trends, retention, and cohort behavior.
• Work with Design, CRM, Product, and Store Optimization teams to maintain strong alignment across the acquisition funnel
• Budget & Performance Ownership
• Manage monthly budgets effectively while ensuring ROI and cost efficiency
• Provide accurate forecasting and pacing, ensuring optimal budget allocation across channels and markets
• Take ownership of campaign performance and proactively identify growth opportunities

Reporting & Insights

• Build clear, actionable reports around performance, trends, creative learnings, and recommendations
• Track KPIs including CPI, CPA, ROAS, LTV, retention, and funnel conversion metrics
• Present insights to internal stakeholders regularly
• Conduct ongoing competitor monitoring and market analysis to identify opportunities, risks, and emerging trends

Your Qualifications & Experience:

• 2 years of hands-on PPC Search experience (Google Ads & Microsoft Ads). Experience in the sports betting, iGaming, or online casino industry is a strong advantage
• Strong understanding of campaign optimization, bidding strategies, keyword research, and account structure best practices
• Strong analytical skills with the ability to identify trends, derive insights, and make data-driven decisions
• Experience with reporting and data visualization platforms such as Looker Studio, Tableau, or similar
• Experience conducting competitor research and market analysis
• Experience with Mobile User Acquisition (Google UAC, Apple Search Ads) is a strong advantage
• Excellent communication skills and fluent English. Spanish is an advantage

Additional Skills

• Strong business and commercial mindset
• Highly data-driven with exceptional attention to detail
• Self-starter with a strong sense of ownership
• Ability to turn complex data into clear insights and actionable recommendations
• Curious, proactive, and passionate about digital marketing and growth

Your benefits:

• Competitive remuneration
• Work in an international environment in a US (Nasdaq) listed
• Possibility to partially work from home
• Free fruit and coffee in the office