PPC Executive

BVGroup; Málaga; Presencial; EUR 46.898 - 70.348; Jornada completa

Descripción de la vacante

BVGroup is seeking a PPC Executive to drive paid search across major engines and regulated geos. The role covers Ireland, the UK, and Ontario, delivering strong acquisition while reporting against ROAS targets. The position is on-site in Gibraltar, five days a week, with a focus on precise execution and continual optimisation.

You will manage budgets, optimize campaigns, and provide data-driven insights to support strategy and growth for the brand.

Formación

• Hands-on experience with major PPC platforms and bid management.
• Strong numerical and analytical capabilities with BI awareness.
• Fluent English with clear presentation of insights.
• Experience handling high-budget, multi-market campaigns.
• Knowledge of regulated markets is a plus.

Responsabilidades

• Execute PPC strategies and optimise campaigns to meet targets.
• Manage day-to-day PPC activity across Ireland, UK and Ontario.
• Monitor performance, adjust bids, test ads, and analyse keywords.
• Ensure compliance and robust commercial approach per market KPIs.
• Produce weekly/monthly performance reports to inform decisions.
• Apply advanced PPC techniques to improve efficiency and scale.
• Coordinate keyword portfolios, ads, bidding strategies, and structures.

Conocimientos

High numerical capability

Analytical thinking

Fluent English

Advanced Excel skills

Multi-market PPC experience

Regulated markets knowledge

Herramientas

Google Ads

Bing Ads

Apple Search Ads

SA360

CM360

Descripción del empleo

PPC Executive – Gibraltar – On‑site (five days a week).

Purpose of the Role

As a PPC Executive you will help scale our paid search performance across major search engines and app ecosystems. You’ll run multi‑market campaigns across key regulated geos, including Ireland, the UK, and Ontario; supporting our Brand Tribes with precise execution, smart budget management, and continuous optimisation. You’ll play a key role in delivering strong acquisition performance while providing clear insights and reporting aligned with FTD, NGR, and ROAS targets set by the wider business.

Key Responsibilities

• Execute PPC strategies defined by the PPC Manager, optimising assigned accounts to deliver against monthly and annual business targets.
• Manage day‑to‑day PPC activity, ensuring campaigns meet quality, compliance, and regulatory standards across all active geos (Ireland, UK, Ontario).
• Monitor daily campaign performance (keyword optimisation, bid adjustments, ad testing, competitor assessments) to support achievement of market‑specific FTD and NGR goals.
• Ensure each assigned market operates with a robust commercial approach, following performance objectives and KPIs set by the business.
• Analyse campaign effectiveness across markets and provide insights to support future channel and campaign strategy.
• Produce accurate weekly and monthly reports that support data‑driven decision‑making across the business.
• Carry out technical optimisations, interpret analytics data, and apply innovative PPC techniques to improve efficiency and scale.
• Apply PPC best practices across all campaigns to maximise the presence and performance of our brands across search engines and app stores.
• Manage keyword portfolios, ad copy, bidding strategies, and channel structures across Google Ads, Bing Ads, Apple Search Ads, and other PPC platforms to meet defined KPIs.

Skills & Experience

• Hands‑on experience with Google Ads, Bing Ads, Apple Search Ads, SA360, and CM360.
• Experience managing high‑budget, multi‑market PPC campaigns.
• Strong track record working with high‑volume, acquisition‑focused PPC activity.
• Ability to identify, troubleshoot, and resolve tracking issues.
• Advanced Excel skills and strong MS Office proficiency.
• Experience in the iGaming industry is a strong advantage, particularly within regulated markets (e.g., UK, Ontario).
• High numerical and analytical capability with a solid understanding of BI and data analytics.
• Fluent English communicator with the ability to present insights clearly.
• Results‑oriented, adaptable, and steady under pressure with strong attention to detail.