PPC Executive

BVGroup; Madrid; Presencial; EUR 42.208 - 56.278; Jornada completa

Descripción de la vacante

BVGroup is seeking a PPC Executive to scale paid search across major engines and app ecosystems. The role focuses on multi‑market campaigns across Ireland, the UK, and Ontario, delivering strong acquisition performance with precise budget management.

You will provide insights and reporting aligned with ROAS targets, optimise campaigns, and implement PPC best practices across Google Ads, Bing Ads, and Apple Search Ads. This is an on‑site role based in Gibraltar.

Formación

• Hands-on experience with Google Ads, Bing Ads, Apple Search Ads, SA360, and CM360.
• Experience managing high-budget, multi-market PPC campaigns.
• Strong track record with high-volume, acquisition-focused PPC activity.
• Advanced Excel skills and MS Office proficiency.
• Experience in iGaming/regulatory markets is advantageous.

Responsabilidades

• Execute PPC strategies defined by the PPC Manager and optimise accounts to meet targets.
• Manage day-to-day PPC activity across Ireland, UK, and Ontario with compliance focus.
• Monitor performance, adjust keywords, bids, and tests to hit market goals.
• Ensure markets operate with a robust commercial approach and KPIs.
• Analyse campaign effectiveness and provide insights for strategy.
• Produce accurate weekly/monthly reports to support data-driven decisions.
• Carry out technical optimisations and apply PPC best practices.
• Manage keyword portfolios, ad copy, bidding, and structures across platforms.

Conocimientos

PPC management

Multi-market campaigns

Tracking troubleshooting

Data analytics

Excel proficiency

English communication

Attention to detail

Regulated markets experience

Herramientas

Google Ads

Bing Ads

Apple Search Ads

SA360

CM360

Excel

Descripción del empleo

PPC Executive – Gibraltar – On‑site (five days a week).

Purpose of the Role

As a PPC Executive you will help scale our paid search performance across major search engines and app ecosystems. You’ll run multi‑market campaigns across key regulated geos, including Ireland, the UK, and Ontario; supporting our Brand Tribes with precise execution, smart budget management, and continuous optimisation. You’ll play a key role in delivering strong acquisition performance while providing clear insights and reporting aligned with FTD, NGR, and ROAS targets set by the wider business.

Key Responsibilities

• Execute PPC strategies defined by the PPC Manager, optimising assigned accounts to deliver against monthly and annual business targets.
• Manage day‑to‑day PPC activity, ensuring campaigns meet quality, compliance, and regulatory standards across all active geos (Ireland, UK, Ontario).
• Monitor daily campaign performance (keyword optimisation, bid adjustments, ad testing, competitor assessments) to support achievement of market‑specific FTD and NGR goals.
• Ensure each assigned market operates with a robust commercial approach, following performance objectives and KPIs set by the business.
• Analyse campaign effectiveness across markets and provide insights to support future channel and campaign strategy.
• Produce accurate weekly and monthly reports that support data‑driven decision‑making across the business.
• Carry out technical optimisations, interpret analytics data, and apply innovative PPC techniques to improve efficiency and scale.
• Apply PPC best practices across all campaigns to maximise the presence and performance of our brands across search engines and app stores.
• Manage keyword portfolios, ad copy, bidding strategies, and channel structures across Google Ads, Bing Ads, Apple Search Ads, and other PPC platforms to meet defined KPIs.

Skills & Experience

• Hands‑on experience with Google Ads, Bing Ads, Apple Search Ads, SA360, and CM360.
• Experience managing high‑budget, multi‑market PPC campaigns.
• Strong track record working with high‑volume, acquisition‑focused PPC activity.
• Ability to identify, troubleshoot, and resolve tracking issues.
• Advanced Excel skills and strong MS Office proficiency.
• Experience in the iGaming industry is a strong advantage, particularly within regulated markets (e.g., UK, Ontario).
• High numerical and analytical capability with a solid understanding of BI and data analytics.
• Fluent English communicator with the ability to present insights clearly.
• Results‑oriented, adaptable, and steady under pressure with strong attention to detail.