Performance UA Specialist — Campaigns & Analytics

WEEWOO; Las Palmas de Gran Canaria; Presencial; EUR 32.000 - 54.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Permanent contract

Free coffee, tea and fresh fruit

Friday afternoons off

35-hour week July-August

Internal training

Descripción de la vacante

WEEWOO S.L. is seeking a User Acquisition Specialist to lead large game and app campaigns from our portfolio.

You will create and optimize campaigns across Facebook Ads, Google Ads, TikTok, Snapchat and Search Ads, reporting to the UA Manager and defining strategies to boost app visibility in stores. The role requires 3–5 years of social media experience, advanced Excel/PowerPoint skills, and a proactive, data-driven mindset with strong communication abilities.

Formación

• Bachelor's degree in Marketing, Journalism or similar.
• Master’s degree in SEM, Digital Marketing, Digital Analysis or similar.
• 3–5 years of social media experience.
• Advanced level of Microsoft Excel and PowerPoint.
• English level at least intermediate/high.

Responsabilidades

• Take responsibility for large game and application campaigns from our portfolio.
• Create and optimize campaigns on Facebook Ads, Google Ads, TikTok, Snapchat or Search Ads.
• Report to the UA Manager and define strategies to increase product visibility in app stores.
• Monitor portfolio to identify improvements and opportunities.
• Request creatives necessary for successful campaigns.
• Perform A/B testing and manage KPIs for iOS and Google Play.
• Analyze main metrics to improve ROAS and efficiency.
• Prepare monthly reports for the apps/games under responsibility.

Conocimientos

Analytical skills

Data analysis

Communication skills

Teamwork

Self-management

Multitasking

Proactivity

English proficiency

Educación

Bachelor's degree in Marketing, Journalism or similar

Master’s degree in SEM, Digital Marketing, Digital Analysis or similar

Herramientas

Microsoft Excel

PowerPoint

Descripción del empleo

WEEWOO S.L. is seeking a User Acquisition Specialist to lead large game and app campaigns from our portfolio.

You will create and optimize campaigns across Facebook Ads, Google Ads, TikTok, Snapchat and Search Ads, reporting to the UA Manager and defining strategies to boost app visibility in stores. The role requires 3–5 years of social media experience, advanced Excel/PowerPoint skills, and a proactive, data-driven mindset with strong communication abilities.