Performance Marketing Specialist (Mobile), Roigen

Eskimi; Málaga; Híbrido; EUR 40.000 - 70.000; Jornada completa

Descripción de la vacante

A dynamic performance marketing company, Roigen, seeks a Performance Marketing Specialist (Mobile) to drive user acquisition. This role encompasses campaign management and data analysis across major digital platforms. Successful candidates will thrive in a fast-paced environment and possess in-depth knowledge of mobile marketing metrics.

Servicios

Flexible work arrangements

Professional development opportunities

Recognition culture with bonus systems

Extra day off for your birthday

Formación

• 3+ years of experience managing mobile app campaigns across various platforms.
• Proven record of managing €50K+ monthly budgets.
• Strong understanding of mobile marketing metrics like CPI and ROAS.

Responsabilidades

• Plan, launch, and optimize paid user acquisition campaigns across multiple platforms.
• Manage monthly budgets and consistently hit performance goals.
• Analyze campaign data to deliver actionable insights and performance reports.

Conocimientos

Analytical skills

Campaign management

Data-driven marketing

Communication

Educación

Bachelor's degree or equivalent

Herramientas

AppsFlyer

Adjust

Tableau

Descripción del empleo

Performance Marketing Specialist (Mobile), Roigen

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Performance Marketing Specialist (Mobile), Roigen

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Roigen is a global performance marketing solution focused on scaling customer acquisition through multi-platform strategies, high-performing creatives, and AI-driven optimization. Our goal is to maximize return for our partners through a data-first approach.

We specialize in data-driven strategies, app installs, lead generation, full-funnel campaign management, and creative production. Roigen is a vibrant spin-off from Eskimi, bringing startup agility and seasoned expertise to the mobile marketing space.

YOUR TEAM & YOUR MISSION

We’re looking for a smart, ambitious, and data-driven Performance Marketing Specialist (Mobile) to help fuel Roigen’s next phase of growth.

In this hands-on, client-facing role, you’ll be responsible for acquiring high-value users across platforms such as Meta and Google. Backed by a healthy monthly budget, and a strong analytics stack, you’ll manage campaigns end-to-end and collaborate with cross-functional teams to optimize for ROAS, drive installs, and scale performance across diverse global markets.

This role is ideal for someone who thrives in fast-paced, high-growth environments and is excited to make a tangible impact.

WHAT YOU’LL DO :

• Plan, launch, and optimize paid user acquisition campaigns for mobile apps across Meta, Google UAC, TikTok, Apple Search Ads, and programmatic DSPs.
• Manage monthly budgets and consistently hit performance goals (CPI, ROAS, LTV, etc.).
• Work closely with analytics, creative, product, CRM, and brand teams to deliver a seamless user journey from ad click to in-app action.
• Analyze campaign data using MMPs (e.g., AppsFlyer, Adjust) and BI tools (e.g., Tableau) to deliver actionable insights and performance reports.
• Continuously A / B test creatives, audiences, placements, and geos to combat performance plateaus and drive efficiency.
• Stay current on trends in mobile marketing, attribution, and privacy (including SKAdNetwork).
• Proactively identify and resolve growth challenges such as creative fatigue, attribution issues, and geo expansion.
• Support commercial initiatives with forecasts, case studies, and results reporting; participate in client meetings as needed.

WHAT WILL HELP YOU DO IT :

• 3+ years of experience managing mobile app campaigns across Meta, Google, TikTok, and mobile DSPs.
• Proven track record of managing €50K+ monthly budgets with profitable, scalable growth.
• Strong analytical skills with the ability to translate data into actionable strategy.
• Experience with MMPs (AppsFlyer, Adjust) and privacy frameworks such as SKAdNetwork.
• Deep understanding of key performance metrics including CPI, CPP, ROAS, and LTV.
• Comfortable operating in dynamic, fast-paced environments with shifting priorities.
• Excellent verbal and written communication skills in English.

WHAT’S IN IT FOR YOU :

• A front-row seat in a rapidly growing performance marketing company shaping the future of app growth.
• Autonomy, trust, and the opportunity to make an immediate impact on both client performance and Roigen’s trajectory.
• Flexible work arrangements, including hybrid work models in cities with physical offices, and remote work options everywhere else. Where we work in a hybrid model, our team-members can use Work Away Days, allowing them to work fully remotely for up to 1 month per year. We also have flexible working hours, with most employees starting the day at 9 am in their local time zones.
• Professional development opportunities through programs like Leaders Assembly for managers, Mentorship programs for growing talents, regular learning sessions, and access to external consultants. Our Internship programs also serve as stepping stones for career starters, often leading to full-time roles within the team.
• Recognition culture with celebrations of achievements. We value everyone's contribution to bring the best talent and new clients and we offer Bonus systems to encourage it. The Bonusly recognition system also highlights accomplishments, allowing team members to share recognition points redeemable for various gifts and vouchers.
• Take a day off to celebrate your birthday! We believe that everyone deserves to unwind and enjoy their special day, so we provide an extra day off just for your birthday.

JOIN US!

Join our collaborative team where strategy, media buying, and creative execution unite to deliver exceptional results. Let’s grow together! With us - not even the sky's the limit. Apply or reach out to and let’s chat. Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Human Resources

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