Performance Marketing Specialist - B2B / SaaS Marketing • Spain •

Coverflex; España; Híbrido; EUR 34.000 - 40.000; Jornada completa

Descripción de la vacante

A leading compensation management startup is seeking a Paid Marketing Specialist to plan and manage campaigns across multiple channels. Ideal candidates will have at least 2 years of experience, be fluent in Spanish and English, and possess strong analytical skills. The role involves optimizing sales pipelines and driving customer acquisition through data-driven strategies. Compensation ranges from €34,000 to €40,000 gross annually, plus benefits.

Servicios

Health insurance

Flexible working hours

Opportunity for professional growth

Formación

• 2 years of experience in paid marketing or growth roles.
• Proficiency in hands-on campaign management.
• Experience with A/B testing and analytics tools.

Responsabilidades

• Plan and manage campaigns across multiple marketing channels.
• Optimize sales pipeline using data-driven insights.
• Track and report on campaign metrics and KPIs.

Conocimientos

Campaign management (SEM, PPC, Paid Social)

Fluent in Spanish and English

Analytical and data-driven decision making

Funnel optimization

Experience with automation tools

Herramientas

Google Ads

Facebook Ads

LinkedIn Ads

Descripción del empleo

About Us

Compensation is more than a paycheck, and traditional approaches don’t adequately reflect it or the way people work today.

We’re on a mission to change that. We see compensation as everything a company gives their people in return for the work they do. It should be easier to understand, offer, manage, and spend.

Long-term, we’re working towards becoming the place where compensation happens and is managed by those who award and receive it. We’re on our way to coining the term “Compensation-as-a-Service”.

We’re proud to be backed by leading European VC funds, having raised over €20 million.

About You

• You have 2 years of relevant experience in paid marketing, growth, or demand-generation roles, with a track record of achieving business objectives and improving performance.
• You're an expert in hands-on campaign management (SEM, PPC, Paid Social, Retargeting) with proficiency in at least one core channel (Google and Bing Ads, Facebook, LinkedIn).
• You are fluent in Spanish and English, with excellent written and verbal communication skills in both.
• You move fast, think like a hacker, and aren’t afraid to test, break, debug, and iterate relentlessly — done is better than perfect, and speed is your default.
• You constantly seek first-mover advantages on channels, tactics, hacks, or growth opportunities that could drive new business.
• You are comfortable switching between analytics, A/B testing, brainstorming, and product feature enhancements.
• You have a passion for data-driven decisions, with experience in split testing, funnel optimization, and metrics development.
• You have experience with outbound and automation tools like Make, N8N, or Clay, or are eager to learn them.

The Role

On a typical day, you will...

• Plan, launch, and manage targeted campaigns across multiple channels, including Paid Search, Paid Social, and Review Platforms (e.g., Google Ads, Bing, Facebook, LinkedIn, Capterra) to drive customer acquisition.
• Continuously optimize the sales pipeline by leveraging data at every step of the customer journey.
• Develop a deep understanding of our target buyers and ideal customer profile, translating that into effective strategies and campaigns.
• Apply structured testing to validate hypotheses, recommend improvements, and identify scalable tactics, channels, and messaging.
• Design, execute, and manage end-to-end growth experiments, from ideation to QA and launch.
• Track, analyze, and report on weekly and monthly channel metrics, KPIs, and progress toward goals.
• Contribute to the growth of Coverflex’s acquisition channels (Outbound, Paid, Lifecycle, etc.) while leading or supporting cross-functional experiments.

Our growth tech stack :

Webflow, Make, Amplitude, Lemlist, Clearbit, Lightdash, Dreamdata, Segment, Airtable, HubSpot, and over 20 other tools (plus any you believe will help us succeed).

Salary Range

The total gross salary range for this position is €34,000 to €40,000, depending on your experience, plus health insurance and other benefits.

The stages for this hiring process are :

• CV Screening
• Pre-Interview quiz
• Interview with Marketing Hiring Manager
• Interview with People Team
• Case study
• Interview with Marketing Management and Peer
• Final interview with co-founder

Equal opportunity employer :

Coverflex is an equal-opportunity employer. All applicants will be considered regardless of ethnicity, religion, gender identity, sexual orientation, national origin, age, or disability status.

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