Performance Marketing Specialist B2B

Softonic; Madrid; Híbrido; EUR 35.000 - 65.000; Jornada completa

Descripción de la vacante

An established industry player is seeking a Digital Marketing Manager to lead innovative marketing initiatives. In this exciting role, you'll plan and execute digital marketing strategies using various acquisition channels, including Google Ads and social media. You'll work closely with a talented team to optimize campaigns and drive B2B customer acquisition, ensuring alignment with strategic goals. This dynamic environment values personal and professional growth, offering a chance to thrive and make a significant impact. If you're an analytical thinker with a passion for digital marketing, this opportunity is perfect for you.

Servicios

Private Health Care

Tax consultant

Dining Room

Gaming room & Terraces

Internal Training Program

Discounts At Gyms & Restaurants

Flexible Work Schedule

Day off at your birthday

Formación

• 3+ years of experience in B2B performance marketing and data analysis.
• Expertise in Google Ads and Bing Ads with proven success in SEM.

Responsabilidades

• Manage and optimize digital marketing campaigns on Google Ads and social media.
• Analyze campaign performance to drive B2B traffic and conversions.

Conocimientos

B2B Performance Marketing

Data Analysis

Google Ads

Bing Ads

Social Media Marketing

Customer Behavior Analysis

Analytical Skills

Educación

Bachelor's degree in Marketing

Herramientas

Google Analytics

Google Tag Manager

Descripción del empleo

Softonic is a leading technology company specialising in secure software distribution. The firm operates the world’s leading secure software distribution platform Softonic.com. The platform, currently available in 18 languages, categorises, evaluates, and distributes over 1 million Windows, Android, and Mac programmes and solutions worldwide.

Softonic is a place where people come first. We care about your personal and professional growth, and we're committed to creating an environment where you can thrive. We believe that our greatest asset is our team, and we're dedicated to attracting and retaining the best talent in the industry.

At Softonic, you'll have the opportunity to learn from passionate and talented colleagues, work on exciting projects, and take on new challenges. We believe in a "Fail fast, Learn fast" mindset, and we encourage our team members to take risks and think outside the box.

Our culture is built on four core values. Take a look.

We offer the opportunity to make an impact, grow professionally, and work in a fast-paced, innovative environment. You'll have the support of a great team and culture, where transparency, respect, and integrity are key. Join us and be a part of a company that values its people above all else.

About the Position

The Digital Marketing Manager will be responsible for planning and executing digital marketing initiatives for Softonic properties. This includes utilising a range of acquisition channels such as Google Ads, Bing Ads, and social media platforms. You will assist in planning the media budget and managing agency relationships for paid media. The role involves optimizing campaigns to drive results, ensuring the execution aligns with Softonic's strategic goals.

The ideal candidate will be a highly analytical and hands-on problem solver, with proven success in B2B performance marketing campaigns and a strong track record of delivering results in customer acquisition.

In this role, you will create, manage, and analyze paid media campaigns to optimize performance, focusing on driving B2B traffic and conversions.

Key Responsibilities

1. Launch and manage acquisition campaigns on Google Ads, Bing Ads, and social media.
2. Analyze and report on live and test marketing campaigns, with a focus on B2B customer acquisition.
3. Work closely with the product team to build landing pages for affiliate offers tailored for B2B audiences.
4. Analyze landing page performance to improve conversion rates for B2B traffic.
5. Collaborate with the marketing team to support Softonic’s strategic goals and exceed monthly and annual performance goals for the channel.
6. Develop and execute a plan for driving engagement with newly acquired B2B customers.
7. Conduct multivariate testing to ensure a positive user experience across all marketing initiatives.
8. Diversify acquisition channels while maintaining an overall ROI goal.
9. Forecast marketing campaign growth and ROI, achieving maximum ROI in paid media campaigns by analyzing data and identifying trends and insights.
10. Track KPIs to assess performance and pinpoint issues, continuously improving results.
11. Stay up-to-date with PPC and SEM trends, making data-driven recommendations to improve campaign performance.

Minimum Experience and Qualifications

1. Bachelor’s degree in Marketing or related field, or equivalent work experience.
2. 3+ years of experience in performance marketing, with a strong focus on B2B marketing and data analysis.
3. Expertise in media platforms such as Google Ads, Bing Ads, Facebook, etc.
4. Experience with website analytics tools and generating campaign reports (Google Analytics, Google Tag Manager).
5. Proven success in SEM and managing Google Ads campaigns, specifically for B2B.
6. Experience driving traffic for affiliate offers, especially within a B2B context, is a plus.
7. Experience working with landing pages and optimizing for B2B conversions.
8. Experience with Customer Data Platforms or first-party data to gain insights and provide actionable solutions.
9. Strong intellectual curiosity and motivation to understand consumer behavior through both quantitative and qualitative data.
10. A proactive professional with excellent analytical skills.

Workplace & Benefits :

1. Private Health Care.
2. Tax consultant.
3. Dining Room.
4. Gaming room & Terraces : Fresh Fruits, Coffee, Snacks & Drinks.
5. Internal Training Program.
6. Discounts At Gyms & Restaurants.
7. Flexible Work Schedule (home office and 2 days / week in the office).
8. Day off at your birthday & other’s evenings off.

Equal Opportunity Statement

Softonic is committed to equal opportunity and does not discriminate on the basis of race, religious beliefs, color, gender, age, citizenship, origins, disability, sexual orientation, sexual identity, background, marital status, or any other characteristic. If you need any specific accommodation / adaptation due to a disability during the recruitment process, please send us an email with your request and we'll contact you.