Performance Marketing Manager & Analyst

SYNTEGON; Terrassa; Presencial; EUR 35.000 - 65.000; Jornada completa

Descripción de la vacante

An established industry player is seeking a performance marketing expert to drive digital advertising strategies across various platforms. In this dynamic role, you will collaborate with internal marketing teams to optimize campaigns, analyze data for insights, and enhance lead generation efforts. Your expertise will empower the team to achieve their marketing objectives while staying ahead of industry trends. Join a diverse and inclusive environment where your contributions will be valued, and help shape the future of marketing within a global organization.

Formación

• 2+ years in performance marketing management in a B2B environment.
• Proficient in digital advertising platforms and data analysis.

Responsabilidades

• Advise on digital ad strategies and set up advertising activities.
• Monitor KPIs and prepare performance reports for stakeholders.

Conocimientos

Performance Marketing Management

Digital Advertising Platforms

Data Analysis

Conversion Rate Optimization

Budget Management

Customer Segmentation

Fluency in English

Educación

Bachelor's degree in Business, Marketing, or Communications

Herramientas

Google Ads

LinkedIn Ads

Meta Ads

Google Analytics

Excel

Descripción del empleo

Company Description

Syntegon Telstar S.R.U. is a company of the Syntegon group, which operates worldwide.

As a brand specialized in the development of GMP projects of consulting, engineering, construction and integrated process equipment, we serve companies linked to the life sciences market (pharmaceutical and biotechnology, healthcare, cosmetics, veterinary and food industries), as well as hospitals, laboratories and research centers. We also offer solutions with the application of vacuum and high vacuum technologies for traditional and high-tech industries in the energy and aerospace sectors, as well as scientific experimentation.

Apply now and become part of our team!

Job Description

This role serves all business units within the Syntegon group. Being the performance marketing expert and marketing analyst, you:

• advise the internal marketing managers on digital ad strategies, channels and formats for their marketing objectives.
• set up, track and adjust advertising activities within LinkedIn, Google, Meta and beyond.
• define KPIs and benchmarks and monitor/analyze them.
• conduct A/B testing on advertisement creatives and messaging to improve conversion rates.
• run the overall marketing performance tracking with a focus on lead gen performance.
• prepare and present performance reports to stakeholders, highlighting successes and areas for improvement.
• collaborate with cross-functional teams internally and externally (creative, content) to align digital marketing strategies and goals.
• stay updated on industry trends and platform changes to ensure marketing strategies remain competitive and effective.
• act as an expert enabler for the marketing team.

Qualifications

• Bachelor degree in business, marketing, comms or similar.
• Minimum of 2 years experience in performance marketing management in a B2B environment (agency or company).
• Proficiency in setting up and using digital advertising platforms, such as Google Ads, LinkedIn and Meta Ads.
• Experienced in analyzing and interpreting advertisement data, using tools like Google Analytics and Excel to extract insights and make data-driven decisions.
• Understanding of conversion rate optimization (CRO) techniques to enhance user experience and maximize lead generation.
• Budget management and ROI tracking experience.
• Strong knowledge of customer segmentation and targeting options within the respective channels.
• Fluent in English.

Additional Information

In this position, you will be employed by Syntegon Telstar, but you will primarily be working with the Syntegon group.

We kindly ask you to apply in English.

For Syntegon and its subsidiaries, diversity is a key concern. We explicitly welcome an environment where all employees, regardless of gender, age, origin, religion, sexual orientation, gender identity, or special needs, are treated equally. If this job posting uses only the male form, it is for readability purposes and refers to individuals of all genders.