Performance Marketing Manager.

Games Jobs Direct; Barcelona; Presencial; EUR 40.000 - 80.000; Jornada completa

Descripción de la vacante

An innovative company is seeking a Performance Marketing Manager to join their User Acquisition team in Barcelona. In this role, you'll manage significant marketing budgets and optimize campaigns across platforms like Meta, Google, and TikTok. You'll be instrumental in driving player growth and efficiency while collaborating with cross-functional teams to create compelling marketing strategies. If you're passionate about gaming and have a knack for data-driven decision-making, this is the perfect opportunity for you to make a significant impact in the mobile games industry.

Formación

• 3-5 years of experience in performance marketing or user acquisition.
• Strong analytical skills and proficiency in Excel required.

Responsabilidades

• Manage performance marketing budgets to maximize game growth.
• Strategize and optimize mobile campaigns across various platforms.

Conocimientos

Performance Marketing

Media Buying

Funnel Conversion Metrics

Analytical Skills

Communication Skills

A/B Testing

User Acquisition

Negotiation Skills

Educación

BA or BS in Economics

BA or BS in Marketing

BA or BS in Business Administration

Herramientas

Facebook Ads

Google Ads

Excel

SQL

Descripción del empleo

Scopely is looking for a Performance Marketing Manager to join our User Acquisition team in Barcelona on a hybrid basis!

At Scopely, we care deeply about what we do and want to inspire play every day - whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily.

The User Acquisition team is focused on driving player growth and efficiency across various digital marketing channels. The teams are based in Europe and the US. The UA team's mobile advertising ecosystem is an always-changing, rapidly growing world, and at Scopely, you'll play a key part in our next big leap in user growth. Our mission is to make experiences that our players love and keep coming back to time and time again.

What You'll Do

• You will work with the Dice franchise (Yahtzee with Buddies & Dice with Buddies)
• Independently manage significant performance marketing budgets across multiple channels to maximize games' growth and profitability
• Strategize, execute and continually optimize mobile campaigns on every critical mobile platform, including Meta, Google, TikTok, Ad Networks, DSPs, CTV, Influencer marketing, and much more
• Locate, negotiate and develop creative and innovative solutions for user acquisition
• Grow and manage marketing partnerships for UA efforts across the globe
• Design and execute A/B & multivariate testing and present results to related teams
• Contribute winning ad creative ideas and run creative testing, working closely with Marketing to execute on breakthrough creative strategies to attract new users
• Work cross-functionally with product, ad monetisation, data, and creative teams to grow the portfolio and business through full-view lifecycle marketing
• Be an expert in UA with key knowledge
• Raise flags for future potential issues that might arise if we continue on course or due to expected changes based on our current methodology
• Proactively source new partners to diversify portfolio

What We're Looking For

• BA or BS degree, preferably in Economics, Mathematics, Marketing, Finance, Business Administration or a related field
• 3-5 years of experience in media buying/user acquisition/performance marketing
• Strong understanding of funnel conversion metrics, retention rates and LTV predictions
• Looks for external emerging trends and ways to diversify and test new strategies across UA, ASO, Organic channels. Ideally has expertise within brand and desktop marketing
• Responsible for collecting and sharing project status and feedback to key stakeholders
• Proven ability to effectively communicate with cross functional teams
• Hands-on experience with Facebook Ads and/or Google Ads is a plus
• Strong analytical skills and attention to detail
• Strong proficiency with Excel required, SQL is a plus
• Being fluent in English is required for this role as we have a highly diverse and global business

At Scopely, we create games for everyone - and want to ensure that the people behind our games reflect that! We are committed to creating a diverse, supportive work environment where everyone is treated with respect. We are committed to providing equal employment opportunities and welcome individuals from all backgrounds to join us & embrace the adventure!

About us

Scopely is a global interactive entertainment and mobile-first video game company, home to many top, award-winning experiences such as "MONOPOLY GO!", "Star Trek Fleet Command", "Stumble Guys", "MARVEL Strike Force", and "Yahtzee With Buddies", among others.

Scopely creates, publishes, and live-operates immersive games that empower a directed-by-consumer experience across multiple platforms from mobile, web, PC and beyond.

Founded in 2011, Scopely is fueled by a world-class team and a proprietary technology platform Playgami that supports one of the most diversified portfolios in the games industry.

Recognized multiple times as one of Fast Company's "World's Most Innovative Companies", Scopely is a multi-billion-dollar business due to its ability to create long-lasting game experiences that players enjoy for years.

Scopely has global operations in more than a dozen markets across Asia, EMEA, and North America, and is home to many internal game development teams, referred to as Scopely Studios, with additional game studio partners across four continents.

Scopely was acquired by Savvy Games Group in July 2023 for billion, and is now an independent subsidiary of Savvy.