Performance Marketing Lead

Last Minute Group; Barcelona; Híbrido; EUR 45.000 - 65.000; Jornada completa

Descripción de la vacante

A leading travel tech company is seeking a Performance Marketing Lead (SEM) to drive customer acquisition strategies across brands. This role involves planning and executing SEM campaigns, managing budgets, and leveraging data analytics. Ideal candidates will have over 5 years of performance marketing expertise, strong analytical skills, and proficiency in tools like Google Ads and Excel.

Servicios

Travel discounts

2 days off for volunteering

Free snacks and drinks

Formación

• 5+ years performance marketing experience.
• Advanced skills in Excel and data analysis.
• Strong analytical and data-driven approach.

Responsabilidades

• Develop customer acquisition strategies for SEM.
• Monitor sales and profitability daily.
• Deliver performance reports and insights to stakeholders.

Conocimientos

Excel

Data Analysis

SEM

Collaboration

A/B Testing

Herramientas

Google Ads

Bing Ads

MySQL

BigQuery

Descripción del empleo

lastminute.com is the European Travel Tech leader in Dynamic Holiday Packages. It operates a portfolio of well-known brands such as lastminute.com, Volagratis, Rumbo, weg.de, Bravofly, Jetcost and Hotelscan.

Our mission is to lead the travel industry by leveraging technology to simplify, personalize, and enhance our customers' travel experience. Experts in brightening up online travel, we help our customers find and do "whatever makes them pink".

We continuously invest in talented people who ensure our offering is closer to the customers' needs and keep us at the cutting edge of technology evolution. More than 1,700 employees spread across our offices worldwide develop our own products and services to power the entire traveler journey for millions of people.

At the heart of our culture is a commitment to inclusion across race, gender, age, sexual orientation, religion, gender identity or expression, and accessibility. We strongly believe in an equal opportunity space, which is welcoming and celebrates the uniqueness of everyone who works here. We value different lived experiences and respect viewpoints, as we know unicity drives innovation. We want to make sure our people reflect the communities across the world we help travel.

Job Description

lastminute.com group is looking for an ambitious and highly motivated Performance Marketing Lead (SEM) to join the team.

The Performance Marketing Lead (SEM) will work closely with the Head of SEM. She / he will be responsible for planning, implementing, and analyzing different business strategies across brands and products with a strong focus on the SEM channel. She / he will work in line with marketing and business objectives using Google Ads, Bing Ads, and other Performance Marketing products and tools.

The Performance Marketing Lead (SEM) will oversee the day-to-day SEM processes and performance metrics for various markets and account managers. She / he will liaise with different teams within the company and take full ownership of strategy and coordination for a key product, leading various SEM projects.

Key Responsibilities

• Development of customer acquisition strategy across different products for the SEM channel.
• Daily monitoring of sales, profitability, and target tracking.
• Delivering performance reports and insights to the team and stakeholders, promoting new ideas and methods.
• Leading interaction with product owners and coordinating internally to develop effective SEM strategies.
• Identifying growth opportunities, testing hypotheses, and scaling successful tests to increase traffic.
• Monitoring competitive metrics (market share, competition).
• Building, leading, and deploying an effective app and mobile strategy.
• Developing solutions and automation processes for operational efficiency.
• Delivering annual forecasts and target estimations.

Qualifications

Skills and Experience

• Proven performance marketing experience, +5 years, with a focus on SEM preferred.
• Advanced Excel skills for data analysis from multiple sources.
• Strong data-oriented, analytical, and numeracy skills.
• Dynamic, data-driven approach with the ability to leverage data for marketing decisions.
• Experience managing large budgets for paid search campaigns.
• Good understanding of automated bidding (Google Ads, SearchAds360, etc.).
• Willingness to collaborate across departments to enhance campaigns.
• Basic knowledge of MySQL, BigQuery.
• Understanding of A / B testing tools.
• Experience with DSP and DMP / CDP solutions is a plus.
• Knowledge of App Campaigns channel is a plus.
• Secondary language skills in German, French, or Italian are a plus.

Additional Information

Joining our company offers opportunities to :

• Be part of a dynamic, inclusive, international team.
• Grow through career development and internal mobility.
• Work a shorter week (36h), with dedicated focus time on Friday mornings.
• Work remotely according to local laws.
• Benefit from travel discounts.
• Receive 2 days off annually for volunteering.
• Enjoy free snacks, drinks, and beverages at our offices.

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