Performance & Growth Marketing Lead New

Performance & Growth Marketing Lead

Overview

Prima is not just keeping up with the industry—we’re redefining it. Since 2015, we’ve been transforming car insurance through innovation, agility, and data-driven strategies. Now, as we expand into new markets, we’re looking for a Performance & Growth Marketing Lead who can drive growth strategically and execute with precision. This role reports directly to the Head of Online Sales & Marketing in Spain and will play a key role in shaping and growing our newly established local team for the Spanish market.

Your Dual Mission: Performance + Growth

1. Performance Excellence: Scale & Optimize
2. Scale high-impact campaigns across digital channels (Google Ads, Paid Social, Affiliation…), balancing growth and CPA efficiency.
3. Manage and optimize acquisition budgets in real-time, reallocating spend toward top-performing channels, cutting underperforming initiatives, and proposing innovative, cost-effective strategies to acquire customers and increase their lifetime value.
4. Analyze performance and support optimization efforts: identify drop-off points in the funnel and partner with Product and Tech teams to improve the user journey.
5. Leverage data-driven insights to refine strategy, maximize ROI, and ensure robust tracking across all initiatives.
6. Explore new acquisition channels and strategies—both paid and organic—to unlock untapped opportunities.
7. Foster a test-and-learn culture: launch measurable experiments, iterate quickly, and scale what works.
8. Monitor trends and search behaviors to identify high-potential keywords and engagement opportunities.
9. Optimize CRM and customer touchpoints, using data to refine engagement and retention strategies.
10. Support the marketing roadmap by testing bold ideas that drive brand awareness and demand.

What We’re Looking For

1. At least 5 years of experience in developing, launching, and managing performance marketing campaigns, particularly in Google Ads, with a proven track record of impact on growth.
2. Strong knowledge of Google Analytics, conversion funnel analysis, and ROI optimization.
3. Analytical mindset, capable of spotting patterns, modeling scenarios, and turning insights into action.
4. Excellent communication skills, both written and spoken, to align teams and stakeholders.
5. Startup mindset: someone who thrives in agile environments, embraces experimentation, and works well cross-functionally.

It’s a Big Plus If You Also Have

1. Experience with advanced analytics tools (e.g., Excel, Tableau, Data Studio).
2. Good level of Spanish.
3. CRM expertise or lifecycle marketing know-how.
4. Experience working with Product and Tech teams or in a startup environment.

This role is ideally hybrid based in Madrid, or remotely based in Milan, with the expectation of frequent travel to Madrid.

Why You’ll Love Working with Us

1. We’ve designed our offering with a strong focus on wellbeing, autonomy, and personal development. We see benefits as the fuel to empower your success if you decide to join us on this journey.
2. Work Your Way: We’ll support you in finding the balance that works best for you. You can even work from anywhere for up to 30 days a year—we trust you to lead the way.
3. Grow With Us: Prima moves fast, but we move together. You’ll get access to learning resources, mentoring, and a growth plan tailored to you.
4. Your best work starts when you feel your best. Enjoy private healthcare, wellness programs, and mental health support.

Prima is proud to be an equal opportunity employer. We actively seek diverse perspectives and offer accommodations for applicants with disabilities.

Location: Madrid - Spain

Department: Online Sales

Job function: Online Sales Spain

Employment: Permanent employment