Paid Social Executive

Havas Group; Madrid; Presencial; EUR 30.000 - 60.000; Jornada completa

Descripción de la vacante

Join a forward-thinking agency as a Social Media Expert, where you will lead the charge in executing and optimizing high-impact social media advertising campaigns for prestigious clients. This role demands a blend of analytical prowess and creative strategy, ensuring campaigns not only meet but exceed client expectations. With a focus on performance marketing, you will utilize top-tier platforms and tools to drive results and engage audiences. If you're ready to take your career to the next level in a dynamic environment that values innovation and excellence, this opportunity is perfect for you.

Formación

• 2-3 years of experience in managing Paid Media campaigns.
• Advanced proficiency in major advertising platforms.
• C1 level of English and high level of French preferred.

Responsabilidades

• Lead activation and optimization of social media advertising campaigns.
• Create advertising strategies to maximize KPIs.
• Analyze campaign performance and present results.

Conocimientos

Paid Media Management

Performance Marketing

Campaign Optimization

Analytical Skills

Creative Strategy Development

A/B Testing

Client Management

Market Analysis

Educación

Bachelor's Degree in Marketing or related field

Herramientas

Meta Ads Manager

TikTok Ads

LinkedIn Campaign Manager

Twitter Ads

Google Analytics

Tableau

Power BI

Sprinklr

Descripción del empleo

Agency :

Artemis Alliance

Job Description :

We are looking for a Social Media Expert to lead the activation, execution, monitoring, and optimization of social media advertising campaigns for high-profile clients from a center of excellence working for global markets. The ideal candidate will have proven experience managing multiple advertising platforms, including Meta, TikTok, LinkedIn, Twitter (X), Pinterest, Sprinklr, and will have an analytical and creative vision to exceed the client's objectives.

Main Responsibilities

• Activate, execute, and optimize Paid Media campaigns on social platforms such as Meta, TikTok, LinkedIn, Twitter (X), Pinterest, Sprinklr, and other relevant ones.
• Create and adapt advertising strategies aligned with each client's objectives, maximizing KPIs such as ROAS, CPA, and conversions.
• Configure and manage tracking tools such as Pixel, Conversion API, and Google Analytics.
• Identify opportunities to expand reach and optimize campaign strategies based on market data.
• Analyze campaign performance through customized dashboards and analysis tools such as Google Analytics.
• Hold periodic meetings with Business Unit teams to present results.
• Analyze the competition to identify trends and improvement opportunities.
• Conduct A/B tests to evaluate and improve the effectiveness of ads, audiences, and strategies.
• Handle billing, financial reconciliation, and budget control of campaigns.

Job Requirements

• Between 2 and 3 years of experience managing Paid Media, branding, and performance marketing campaigns for medium and large clients.
• Advanced proficiency in platforms such as Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager, and Twitter Ads.
• Experience with analysis and reporting tools.
• Operational skills with a strong orientation towards performance marketing.
• C1 level of English mandatory.
• High level of French highly valued for maintaining technical conversations.
• Organization and ability to manage multiple accounts efficiently.

Technical skills

• Operational performance management tools (Pilot, IOMT)
• Business intelligence software (i.e. Tableau, Datorama , Power BI)
• Advertising technologies ( e.g. ad servers, ad platforms )
• Office software

Contract Type :

Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.