Paid Social Executive

Artemis Alliance, S.L; Madrid; Presencial; EUR 30.000 - 45.000; Jornada completa

Descripción de la vacante

A leading marketing agency is seeking a Social Media Expert to manage and optimize social media advertising campaigns for high-profile clients. The ideal candidate will have proven experience across various platforms and a strong analytical mindset. Responsibilities include campaign activation, performance analysis, and budget management. Fluency in English and a strong proficiency in French are essential for this role.

Formación

• 2 to 3 years of experience managing Paid Media campaigns.
• Proficient in multiple advertising platforms.
• Strong organization and ability to manage multiple accounts.

Responsabilidades

• Activate, execute, and optimize Paid Media campaigns.
• Analyze campaign performance and report results.
• Conduct A/B tests and manage budgets.

Conocimientos

Performance marketing

Analytical skills

Creativity

Account management

Educación

C1 level of English

High level of French

Herramientas

Google Analytics

Meta Ads Manager

TikTok Ads

LinkedIn Campaign Manager

Business intelligence software (Tableau, Datorama, Power BI)

Descripción del empleo

We are looking for a Social Media Expert to lead the activation, execution, monitoring, and optimization of social media advertising campaigns for high-profile clients from a center of excellence working for global markets. The ideal candidate will have proven experience managing multiple advertising platforms including Meta, TikTok, LinkedIn, Twitter (X), Pinterest, Sprinklr, and will possess an analytical and creative vision to exceed client objectives.

Main Responsibilities

1. Activate, execute, and optimize Paid Media campaigns on social platforms such as Meta, TikTok, LinkedIn, Twitter (X), Pinterest, Sprinklr, and others.
2. Create and adapt advertising strategies aligned with each client's objectives, maximizing KPIs such as ROAS, CPA, and conversions.
3. Configure and manage tracking tools such as Pixel, Conversion API, and Google Analytics.
4. Identify opportunities to expand reach and optimize campaign strategies based on market data.
5. Analyze campaign performance through customized dashboards and analysis tools like Google Analytics.
6. Hold periodic meetings with Business Unit teams to present results.
7. Analyze the competition to identify trends and improvement opportunities.
8. Conduct A/B tests to evaluate and improve the effectiveness of ads, audiences, and strategies.
9. Handle billing, financial reconciliation, and budget control of campaigns.

Job Requirements

1. 2 to 3 years of experience managing Paid Media, branding, and performance marketing campaigns for medium and large clients.
2. Advanced proficiency in platforms such as Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager, and Twitter Ads.
3. Experience with analysis and reporting tools.
4. Operational skills with a strong orientation towards performance marketing.
5. C1 level of English is mandatory.
6. High level of French is highly valued for maintaining technical conversations.
7. Excellent organization and ability to manage multiple accounts efficiently.

Technical Skills

1. Operational performance management tools (e.g., Pilot, IOMT)
2. Business intelligence software (e.g., Tableau, Datorama, Power BI)
3. Advertising technologies (e.g., ad servers, ad platforms)
4. Office software

Contract Type

Permanent

Additional Information

We at Havas are committed to equal opportunities for all potential employees and have zero tolerance for discrimination. We welcome applicants regardless of age, sex, race, ethnicity, disability, or other factors unrelated to job performance.