Paid Search & App Specialist

TN Spain; Valencia; Presencial; EUR 30.000 - 60.000; Jornada completa

Descripción de la vacante

An established industry player in the denim sector is seeking a dynamic Paid Search & App Specialist to join their vibrant team in Valencia. This role offers a unique opportunity to leverage your expertise in paid search while contributing to innovative marketing strategies. You will manage and optimize campaigns, collaborate with various teams, and play a pivotal role in driving growth. With a focus on personal development and a fun work environment, this position promises to be a rewarding step in your career. If you're passionate about digital marketing and ready to make an impact, this is the perfect opportunity for you!

Servicios

Clothing budget

Fully paid private medical insurance

Work from home flexibility

Access to learning platforms

Formación

• 3+ years of experience in paid search, preferably in Retail.
• Strong analytical skills and data-driven decision-making.

Responsabilidades

• Manage and optimize campaigns across Google Ads and Microsoft Ads.
• Provide performance reports and collaborate with cross-functional teams.

Conocimientos

Paid Search Management

Data Analysis

A/B Testing

Campaign Optimization

Cross-functional Collaboration

Proactive Initiative

Fluency in English

Herramientas

Google Ads

Microsoft Ads

Google Merchant Center

Channable

Excel

Appsflyer

Tableau

GA4

DV360

Descripción del empleo

Social network you want to login/join with:

We love denim. Live and breathe it. It’s in our DNA. At G-Star, we see no limit to what denim can do. We believe it can be a force of progress and innovation for both people and planet. How? By hiring the most creative, curious, and caring minds. People who think beyond fashion. Bringing big ideas to big challenges. Driven by possibility. Those who work hard, make mistakes, but always continue to grow.

Denim is in our DNA, our people are our stitching.

Join the denim heads making raw denim!

Paid Search & App Specialist

We Are Denim Heads.

Would you like to combine your expertise of paid search with your passion for denim? Then you might be our new Paid Search Specialist!

As G-Star’s new Paid Search & App Specialist, you become part of the Paid Search Team, which is part of the bigger Global Digital Marketing Team. This team consists of an enthusiastic and experienced group of digital specialists (for example: PPC, Paid Social, Display, SEO, and Affiliate). In the Digital Marketing Team, we have big ambitions and lots of motivation to have maximum impact on the growth of G-Star Raw. And we have lots of fun as well!

The Digital Marketing Team is responsible for creating the global digital marketing strategy for G-Star RAW and ensuring a flawless execution. We do this in close collaboration with the different regional marketing teams, the E-commerce team, our in-house creative team, and our data teams.

As Paid Search Specialist, you work on the creation and execution of the global paid search strategy, to ensure we get the optimal results out of our paid search channel. By doing so, you have a significant impact on the growth of G-Star!

This role is a unique opportunity for someone who is looking for the next step in their career and who likes working in a fast-paced, international environment.

Your tasks & responsibilities:

1. Effectively manage, optimize, and innovate our current and future campaigns across Google Ads and Microsoft Ads (Search, Shopping/pMAX, Display, App Install, and Engagement campaign types), maintaining a healthy ROAS.
2. Provide detailed performance reports and insights to stakeholders, highlighting key metrics and recommendations for future strategies.
3. Collaborate with cross-functional teams (SEO, marketing, display, paid social) internally to develop and implement paid search strategies that align well with the overall business goals and vision.
4. Continuously (A/B) test new features, formats, or strategies. Stay informed about industry trends and share knowledge internally.
5. Contribute to team success by enhancing processes and best practices.

Here's what you bring to the table:

1. At least 3 years of hands-on experience in paid search, preferably within Retail.
2. Extensive knowledge of Microsoft Ads, Google Ads, Google Ads Editor (as well as Microsoft Ads), Google Merchant Center, Channable, and spreadsheet/Excel.
3. Possess strong analytical abilities, enabling data-driven decision-making & A/B testing.
4. Hands-on attitude with a proactive approach to taking initiative.
5. Experience with (advanced) bid management and bidding strategies.
6. Track record in optimizing campaigns based on ROAS/POAS.
7. Knowledge on App Marketing measurement and App Install and Engagement campaigns (mainly Google).
8. Ideally, you are familiar with Lifetime Value (LTV) and Customer Acquisition Cost (CAC) metrics.
9. Knowledge of Appsflyer, Tableau, and GA4 is a big plus.
10. Experience with large budgets is a plus.
11. Experience with DV360 is a plus.
12. Fluency in English is required!

Here’s what we bring to the table:

We recently moved into our state-of-the-art office in the vibrant city of Valencia. This could be your chance to play a pivotal role in shaping the future development of G-Star in Spain!

Beyond a competitive salary, working at G-Star brings many other perks and exciting opportunities:

1. A clothing budget to showcase your personal style while representing G-Star RAW.
2. A fully paid private medical insurance.
3. Flexibility to work from home up to 2 days per week, promoting a healthy work-life balance.
4. Free access to leading learning and development platforms like Udemy and Goodhabitz.

What will happen next:

1. During this job application, we will ask you to play a couple of short neuroscientific games. These games provide you with the opportunity to showcase your potential, talents, and personality.
2. As a result, we can ensure equal opportunities for everyone who applies, by evaluating everyone based on objective, scientifically proven insights rather than gut feeling.
3. As we value personal growth and transparency, we will make sure you receive your results on the games as well.
4. When we hopefully find what we are looking for, we will get in touch with you and if it’s a good fit, we’ll plan our first interview.
5. When we’re ready to commit to each other, we’ll finalize the terms we’ve discussed and we’ll explain to you how to order your first pair of jeans from the G-Star employee store.

Good luck!