Paid Performance Marketing Specialist

Adevinta 2021; Barcelona; Presencial; EUR 35.000 - 55.000; Jornada completa

Descripción de la vacante

A leading company in the automotive marketplace is seeking a Paid Performance Marketing Specialist to enhance their digital marketing efforts. This role involves managing and optimizing paid campaigns across various platforms, utilizing data-driven strategies to improve performance and drive growth. The ideal candidate will have a strong background in digital marketing, excellent analytical skills, and the ability to collaborate with cross-functional teams.

Formación

• 3-4 years of digital marketing experience required.
• Advanced skills in managing PPC and retargeting campaigns.
• Fluent in English.

Responsabilidades

• Plan, launch, and manage paid performance marketing campaigns across platforms.
• Continuously monitor and optimize campaigns to maximize performance.
• Provide clear reporting and actionable insights to stakeholders.

Conocimientos

Analytical mindset

Proficiency with Google Ads

Strong communication skills

Problem-solving skills

Educación

Bachelor’s degree in Marketing, Business, or related field

Herramientas

Google Ads

Meta Ads Manager

Adobe Analytics

Tableau

Excel

Descripción del empleo

Are you passionate about digital brands? If yes, you should read on:

coches.net/motos.net marketing team is seeking the position of Paid Performance Marketing Specialist.

You will play a key role in building the best Motor marketplace in Spain. Our mission is to make buying and selling vehicles a great experience for everyone. The automotive market is going through extremely interesting changes, which means exciting times for our marketplace and exciting times for you!

We work with PEAK methodology, a streamlined approach based on OKRs and self-sufficient and self-organizing teams. We believe in a culture of feedback and a close leadership style. In short, we create ever-smarter solutions to offer our users and clients the best experience.

We are looking for a highly motivated, proactive and data-driven Paid Performance Marketing Specialist to take our digital marketing efforts to the next level. In this role, you will be responsible for building, managing, and optimizing paid performance campaigns across various channels—including paid search, prospecting, retargeting, app downloads, and digital brand campaigns.

You will leverage your deep expertise in performance marketing and your analytical mindset to make strategic, data-informed decisions that drive measurable growth: from developing testing strategies to validating hypotheses, you'll play a key role in improving campaign performance and ROI across the different Motor Business Units.

About the team:

You’ll join an optimistic and collaborative team of marketing professionals who are passionate about growth and innovation. The team is focused on driving high-quality traffic, analyzing performance, and exploring new opportunities to expand our reach.

Your enthusiasm and expertise in Paid Performance campaigns will be highly valued and welcomed. You will work closely and report and monitoring results to the Growth Marketing Specialist under the umbrella of Motor Markegting Director. And also the rest talented marketing colleagues who are committed to achieving ambitious goals together.

Key Responsibilities:

• Plan, launch, and manage paid performance marketing campaigns across platforms (Google Ads+Youtube, Meta, TikTok, aggregators, Criteo, RTB House, Apple Search, etc.)
  

• Continuously monitor and optimize campaigns to maximize performance and efficiency
  

• Use data and analytics tools to evaluate campaign effectiveness and identify growth opportunities
  

• Develop and run A/B tests to improve key performance metrics
  

• Collaborate with cross-functional teams (Clusters & Peak teams across the different Business Units) to align campaign optimization with business goals & strategy
  

• Provide clear weekly and monthly reporting and actionable insights to stakeholders

• Management of the paid performance Marketing budget across different channels and forecasting

What We're Looking For:

• Proven experience managing and scaling paid marketing campaigns, preferably in digital products (ecommerce, marketplace, etc.).

• Strong understanding of performance marketing metrics and attribution models
  

• Proficiency with tools such as Google Ads, Meta & TikTok Ads Manager, Apple Search Ads & Google/Adobe Analytics/Appsflyer, and data visualization platforms (Tableau, Looker studio) and product feed (e.g: Channable) & tag manager tool
  

• An analytical mindset with the ability to turn complex data into an actionable plan

• A self-starter attitude, highly organized, and results-oriented

• Ability to collaborate with cross-functional teams and influence decision-making across all levels of the organization

• Ability to multitask and manage competing priorities and requests

• Strong verbal and written communication skills. Able to keep others informed and up-to-date; able to organize/prioritize

• Strong problem solver who knows how to ask the right questions, build hypotheses, and prove or disprove with data insights

Must-have requirements:

• Bachelor’s degree in Marketing, Business, or related field

• Excellent experience and knowledge in creating and managing digital display, retargeting, PPC campaigns of digital marketing, and generation campaigns

• Advanced skills and working knowledge of Google Adwords (certified is preferred!), Meta, X, Youtube, retargeting solutions, and analytics tools (Adobe Analytics/Google Analytics/Appsflyer)

• Advanced digital analytics skills and working knowledge of tools, Tableau/Looker studio, funnel.io, Channable, or similar tools

• Advanced Excel user

• 3-4 years of digital marketing experience

• Fluent English

Join our team!