Paid Media Specialist

buscojobs España; País Vasco; A distancia; EUR 30.000 - 45.000; Jornada completa

Descripción de la vacante

A dynamic digital marketing agency seeks a Paid Media Specialist to join their team in Spain. The ideal candidate will manage and optimize B2B paid media campaigns while collaborating closely with Digital Marketing Managers. This role offers flexibility with remote work, professional development opportunities, and a supportive work environment that values collaboration.

Servicios

15 observed holidays

23 PTO days per year

Remote work with stipend

Professional development budget

Compensated onsite retreats

Formación

• Strong background in managing paid media campaigns via Google, LinkedIn, and Meta.
• Fluency in English and Spanish; additional languages are a bonus.
• Highly organized and detail-oriented with a focus on performance metrics.

Responsabilidades

• Build and manage paid media campaigns to meet client KPIs.
• Monitor and analyze campaign performance, adjusting strategies based on insights.
• Collaborate with cross-functional teams to align paid media efforts with marketing strategies.

Conocimientos

Quality Assurance

Client Relations

Media Planning

Trend Analysis

Market Research

Social Media Channels

Data Analysis

Descripción del empleo

We seek a data-driven Paid Media Specialist to join our growing Digital team.

You'll work closely with our Digital Marketing Managers to develop, execute, and optimize paid media campaigns that drive measurable results for B2B clients.

This role is ideal for someone who thrives on analyzing performance data, optimizing campaigns for efficiency, and staying ahead of digital advertising trends. You may be the perfect fit if you love testing, learning, and fine-tuning strategies to maximize ROI.

Who You Are

• You have a strong background in managing and optimizing paid media campaigns through Google, LinkedIn, and Meta (Facebook / Instagram).
• You have agency experience working with B2B clients and understand the nuances of B2B digital marketing.
• You have expertise in LinkedIn strategies, audience targeting, bid management, budget allocation, and A / B testing.
• You are proficient in analyzing performance metrics (e.g., CTR, conversion rates, cost per acquisition) and leveraging insights to improve campaign efficiency.
• You are highly organized and detail-oriented, capable of juggling multiple campaigns and deadlines.
• You are a clear communicator, comfortable presenting detailed findings and recommendations to internal teams and clients.
• You love collaborating and can effectively communicate performance insights and strategy recommendations.
• You are fluent in English and Spanish; additional language skills (such as French) are a bonus.
• Knowledge of Demandbase's Ads product (or competing ABM products) is a plus.

What You'll Do

• Build and manage paid media campaigns via Google, LinkedIn, and Meta campaign manager platforms to meet client KPIs.
• Conduct keyword research, audience segmentation, and competitor analysis to refine ad targeting and performance.
• Monitor and analyze campaign performance, adjusting strategies based on data-driven insights.
• Run A / B tests on ad creative, landing pages, and audience segments to improve conversion rates and ROI.
• Ensure proper tracking and attribution by setting up UTM parameters, conversion tracking, and Google Tag Manager configurations as needed.
• Collaborate with Terra Digital Marketing Managers and cross-functional teams to align paid media efforts with broader marketing strategies.
• Build clear, actionable performance reports and insightful presentations for clients and internal teams.
• Stay up to date on the ever-changing paid media landscape and recommend relevant new ad strategies.

Additional benefits include 15 observed holidays, 23 PTO days per year, an indefinite contract following a 6-month trial, remote work with a work-from-home stipend, dedicated professional development budget, and compensated onsite retreats at our Bilbao HQ. Join a dynamic, close-knit team that values collaboration and growth.

About Terra

Terra is a digital marketing and creative agency built by an international team of content creators, strategists, designers, and developers. We help organizations reimagine and deliver ambitious digital projects by acting as an extension of our clients' teams, delivering exceptional online experiences, content, and marketing strategies.

Our team is innovative, tech-forward, and creative. We are dedicated to pushing boundaries and staying ahead in today's evolving digital landscape. We foster a collaborative environment that encourages creativity and growth, prioritize work-life balance, and promote from within to support professional development.

Equal Opportunity Employer

Terra is committed to recruiting, training, compensating, and promoting team members regardless of race, religion, color, national origin, sex, disability, age, veteran status, or any other protected class. Our goal is to build a diverse team of talented individuals who are excited to join, stay, and excel at Terra. We pride ourselves on the quality of our services and the dedication of our passionate employees.

Requirements

Experience level is unspecified; we welcome candidates with varying seniority.

Key Skills

Quality Assurance, Client Relations, Target Audience, Media Planning, Trend Analysis, Market Research, Email Campaigns, Social Media Channels, Campaign Management, Client Service, Current Events, News Stories, PowerPoint, Data Analysis, Analytics

Type : Full-Time

Experience : Unspecified years

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