Paid Media Specialist

Paid Media Specialist (Agency Experience)

• Please attach your ENGLISH resume to be considered
• Proficiency / Bilingual in English is a MUST

Bucksense seeks a highly passionate, curious, and driven team player ready to ignite ideas, push boundaries, and drive innovation! Our team and agency are growing, and we are looking for a Paid Media Specialist to join our team!

RESPONSIBILITIES

• Own the digital marketing budget and use it to create, develop, and manage acquisition worldwide campaigns, achieving CPL, ROI, and lead volume goals
• Be responsible for the supervision of the channel's digital marketing budget, supervising, and tracking its performance (KPIs, ROI)
• Define and develop a full-funnel demand generation and acquisition marketing strategy
• Identify market opportunities through data analysis, develop the creative process, carry out A/B tests, implement, track the performance, and iterate the process
• Manage paid acquisition campaigns across multiple platforms including Facebook (at least 2 years), Twitter, Google Ads (at least 3 years), Instagram (at least 2 years), LinkedIn, Bing
• Continually evaluate assumptions and data around critical metrics like cost-per-lead and conversion rate vs. performance and highlight any swings

QUALIFICATIONS

• BS/MS degree in marketing, communications, or a related field
• 3-5 years of experience in a marketing role, working for a marketing agency will be a PLUS, with a focus on online advertising or lead generation and being responsible for the digital marketing budget
• Deep knowledge of paid acquisition channels
• Highly creative with experience in identifying target audiences
• Proficiency in English is a MUST
• Solid understanding of the majority of the following: Facebook Business Manager, Facebook Ads Manager, Google Analytics, Google ADS, Twitter Ads, YouTube, Instagram ads
• Desired skills: Google Tag Manager, Data Studio, Zoho Analytics

MUST HAVE:

• Practical hands-on experience (updated with latest industry trends) on Google Ads / Meta campaigns.
• Able to do the entire process from campaign planning to optimization
• Solid understanding of tracking concepts
• Deep knowledge of all the metrics and dimensions
• Data analysis and data analytics (GA4)
• Expertise using data visualization tools like Looker Studio
• Proficiency / Bilingual in English is a MUST

WHAT DO WE OFFER?

• Remote working with the option of working from the office on the days you need
• Indefinite contract
• Work with international clients and colleagues
• Career growth in a constant learning environment