Paid Media Specialist

Bucksense, Inc.; Comunidad Valenciana; A distancia; EUR 30.000 - 50.000; Jornada completa

Descripción de la vacante

An innovative agency is seeking a Paid Media Specialist who is passionate about driving marketing strategies and managing campaigns across various platforms. In this dynamic role, you will own the digital marketing budget, develop full-funnel demand generation strategies, and evaluate campaign performance to meet lead generation goals. Your creativity and analytical skills will be essential as you identify market opportunities and implement data-driven decisions. Join a growing team that offers remote work flexibility and opportunities for career growth in a collaborative environment where your ideas can make a real impact.

Servicios

Remote working option

Indefinite contract

International clients

Career growth opportunities

Formación

• 3-5 years of experience in marketing, preferably in an agency.
• Deep knowledge of paid acquisition channels and campaign management.

Responsabilidades

• Manage digital marketing budget and develop acquisition campaigns.
• Supervise performance metrics and optimize campaigns across platforms.

Conocimientos

Digital Marketing

Data Analysis

Creative Thinking

Lead Generation

Campaign Management

Proficiency in English

Educación

BS/MS in Marketing

Herramientas

Google Ads

Facebook Ads Manager

Google Analytics

Google Tag Manager

Data Studio

Zoho Analytics

Descripción del empleo

Paid Media Specialist (Agency Experience)

Please attach your ENGLISH resume to be considered. Proficiency / Bilingual in English is a MUST.

Bucksense seeks a highly passionate, curious, and driven team player ready to ignite ideas, push boundaries, and drive innovation. Our team and agency are growing, and we are looking for a Paid Media Specialist to join our team.

RESPONSIBILITIES

• Own the digital marketing budget and use it to create, develop, and manage acquisition worldwide campaigns, achieving CPL, ROI, and lead volume goals.
• Be responsible for the supervision of the channel's digital marketing budget, supervising, and tracking its performance (KPIs, ROI).
• Define and develop a full-funnel demand generation and acquisition marketing strategy.
• When creating new campaigns: Identify market opportunities through data analysis, develop the creative process, carry out A/B tests, implement, track the performance, and iterate the process.
• Manage paid acquisition campaigns across multiple platforms including Facebook (at least 2 years), Twitter, Google Ads (at least 3 years), Instagram (at least 2 years), LinkedIn, Bing.
• Continually evaluate assumptions and data around critical metrics like cost-per-lead and conversion rate vs. performance and highlight any swings.

QUALIFICATIONS

• BS/MS degree in marketing, communications, or a related field.
• 3-5 years of experience in a marketing role, working for a marketing agency will be a PLUS, with a focus on online advertising or lead generation and being responsible for the digital marketing budget.
• Deep knowledge of paid acquisition channels.
• Highly creative with experience in identifying target audiences.
• Proficiency in English is a MUST.
• Solid understanding of the majority of the following: Facebook Business Manager, Facebook Ads Manager, Google Analytics, Google Ads, Twitter Ads, YouTube, Instagram ads.
• Desired skills: Google Tag Manager, Data Studio, Zoho Analytics.
• MUST HAVE: Practical Hands-on (updated with latest industry trends) on Google Ads / Meta campaigns. Able to do the entire process from campaign planning to optimization. Solid understanding of tracking concept. Deep knowledge of all the metrics and dimensions. Data analysis and data analytics (GA4). Solid understanding of tracking. Expertise using Google Tag Manager. Expertise using data visualization tools like Looker Studio.

WHAT DO WE OFFER?

• Remote working with the option of working from the office on the days you need.
• Indefinite contract.
• Work with international clients and colleagues.
• Career growth in a constant learning environment.