Paid Media Manager, Multifamily (Remote, Santa Cruz de la Sierra)

Blacksmith Agency LLC; Asturias; Remote; EUR 81,000 - 116,000; Full time

Job summary

Blacksmith Agency is seeking a Paid Media Manager, Multifamily to own paid media for multifamily clients. You will manage targeting, budgets, roadmaps, and narrative during client discussions, acting as the strategic voice on campaigns.

You will work across Google Ads, Meta, LinkedIn and Microsoft Ads, focusing on growth, ROAS improvements, and ongoing optimization for multiple locations, with a remote-first setup and US client communications.

Qualifications

• 3+ years hands-on in Google Ads and Meta: built, run and optimized campaigns.
• Track record of improving ROAS, CPA or pipeline metrics.
• Agency experience handling multiple clients simultaneously.
• Clear spoken English with US clients on live calls.
• Experience with multifamily or multi-location paid media is a strong plus.

Responsibilities

• Manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for accounts.
• Handle budget allocation, bidding, targeting and creative testing.
• Set up reliable conversion tracking with GA4, GTM and platform pixels.
• Develop 90-day and quarterly roadmaps for each client and explain results.
• Drive account growth through retention, upsell and long-term relationships.

Skills

Google Ads

Meta Advertising

Agency Experience

English Communication

Multifamily Paid Media

Job description

Remote (USA, Canada, Latin America or South Africa)

Blacksmith Agency

Marketing

Full time

Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Paid Media Manager, Multifamily you own paid media for a book of multifamily clients (multifamily owners and property management groups running large portfolios): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for multifamily or similar multi-location businesses is a strong plus.