Paid Media Expert Temporary

ING; Madrid; Presencial; EUR 30.000 - 60.000; Jornada completa

Descripción de la vacante

Una empresa innovadora busca un Experto en Medios Pagados para unirse a su equipo dinámico. En esta emocionante posición, serás responsable de definir estrategias de adquisición y marca, planificando campañas que maximicen la visibilidad y el retorno de inversión. Con un enfoque en la optimización de leads y el análisis de datos, tendrás la oportunidad de influir en el éxito de la comunicación de la marca. Ofrecemos un ambiente flexible y colaborativo donde tu creatividad y proactividad serán valoradas. Si te apasiona el marketing digital y deseas ser parte de un equipo diverso y en crecimiento, esta es tu oportunidad.

Servicios

Horario flexible

Tarjeta de restaurante

Seguro de salud

Remuneración flexible

Transporte gratuito

Beneficios bancarios

Club de corredores

Servicio de fisioterapia

Gimnasio en el lugar

Plan de pensiones

Formación

• 2-3 años de experiencia en estrategias de adquisición a través de medios pagados.
• Conocimientos técnicos en herramientas de marketing digital y análisis de datos.

Responsabilidades

• Definir estrategias de producto y marca para maximizar la adquisición y visibilidad.
• Planificar y gestionar campañas de marketing en medios online y offline.

Conocimientos

Estrategias de adquisición

Conocimientos de marketing digital

Análisis de datos

Gestión de campañas SEM/PPC

Trabajo en equipo

Inglés oral y escrito

Educación

Licenciatura en Marketing o Comunicación

Herramientas

Adwords

DSPs

Facebook Ads

Adobe Analytics

DMP

CDP

Descripción del empleo

At ING we are looking for Paid Media Expert Temporary

Your role and work environment:

We are looking for a talented and enthusiastic Paid Media Expert to join our Paid Media Team, Team of the Brand Experience COE.

The responsibility of this team is building and executing an integrated Paid Media strategy, planning communication campaigns, multiproduct and multichannel, and ensuring acquisition and brand awareness objectives achievement for a given business line.

Your key responsibilities:

As a Paid Media Expert you will have to:

1. Define product & brand strategy: Understand business and brand needs, ensuring objectives achievement by executing an adequate acquisition and branding strategy.
2. Plan, implement, and manage marketing campaigns through online and offline media to maximize digital sales, ensuring maximum reach, visibility, and ROI, monitoring campaigns performance along with overall bank's acquisition results.
3. Good quality leads optimization following metrics such as final conversion and lifetime value.
4. Enhance efficiency and data fluency: Continuous campaigns efficiency analysis according to different metrics (media, web analytics, and business), to implement continuous improvements in planning and cost negotiated with media.
5. Media budget execution, achieving an optimal media mix by product and target.
6. Follow up agreements negotiated with media to achieve maximum cost efficiency.
7. Coordinate media agency to achieve maximum efficiency.
8. Translate media research insights into media planning to guarantee data-driven decision making, activating the most efficient planning for each target in each media.
9. Develop digital strategy: Execute data activation strategy of first and third-party data, adapting it to industry changes and regulations.
10. Activation of digital marketing tools, orienting advertising campaigns segmentations to specific audience targets: ad server, programmatic buying, DMP, CDP, DCO.

What are we looking for?

• 2/3 years of experience executing acquisition strategies through paid media in advertisers, media publishers, or media agencies.
• Marketing and communication global vision. Online / offline marketing channels knowledge, including their contribution to sales in every stage of the digital funnel. Knowledge of main performance media: Paid Search, Affiliation, Programmatic, and Paid Social.
• Digital marketing tools technical knowledge, including optimization and buying (Adwords, DSPs, Facebook Ads, DMP ...), ad serving (GMP), web analytics (Adobe, tagging), and data management (DMP, CDP).
• Analytical mindset, transforming data into actionable information. Able to seek results from new perspectives.
• Proactivity, organization, innovation, and result-oriented. Passionate about new environments (new technologies, formats, devices ...).
• Valued experience managing SEM / PPC campaigns and DSP trading.
• Team player.
• Excellent oral and written English skills. Ability to work on an international level.

What do we offer?

The time you spend at work, the challenges you face, or the lessons you get are very important, but… What about your personal life? At ING we want your work to fulfill you in every way, and that is why we take care of even the smallest details.

Flexible schedule and 100% flexible e-working.

Work or e-work? We have a totally flexible model: keeping both our customers and your colleagues in mind, you can choose the one that best suits you.

Restaurant card.

So that thinking about what to have for lunch doesn’t take up your time or your cravings.

Our house will be your home.

In our offices you can find electric mobility solutions, doctor, hairdresser, gym, urban orchard, The Good Service (to help you with your errands) and much more!

Life insurance.

We hope you don't need to use it!

Health insurance.

For you and all your family (spouse/partner and children).

Flexible remuneration.

In addition, you will enjoy our flexible remuneration model, through which you can access other services such as nursery, transport card, training aids…

Free company shuttle.

It doesn't matter where you live. We have 6 routes (North, Central, South, A5, A42, and A6) to get you to our ING office in Madrid comfortably.

Banking benefits.

Special loan or mortgage terms after 6 months working at the bank.

And you can benefit from our pension plan after 2 years with us.

More health, more sports.

Runners club with your own trainer.

Clinics with professional, world-class athletes.

Physiotherapy service on site.

Gympass service.

Get to know Us

We are a team of more than 1000 people sharing one idea: doing our bit in helping our clients create a better future for themselves, by providing them with the tools they need to get where they want to go.

A fully online bank where technology, innovation, simplicity, and transparency are the main ingredients, and the first one to work with agile methodologies.

And although we are based in Spain, we are lucky to work with international and diverse teams every day across 44 countries.

Making things happen, helping others be successful, always being one step ahead—that’s our DNA. If you look at yourself in the mirror and your reflection matches our way of being and working…we are looking.