Paid Media Creative Strategist for Growth

Ethnik Living; Valencia; Presencial; EUR 40.000 - 60.000; Jornada completa

Descripción de la vacante

Ethnik Living is seeking a Creative Strategist to own our paid media creative strategy, discover new customer personas, and build a consistent pipeline of ads that help us acquire customers profitably. You will turn customer insights and performance data into messages, short- and long-form video concepts, and static ads that we can test and improve.

You will lead creative sprints with our Graphic Designer and Marketing Manager, guide creators and editors, and take projects from research through

Formación

• 3+ years in creative strategy, performance marketing, direct-response copywriting, or content creation at a DTC brand or performance agency.
• Strong working knowledge of Meta advertising, UGC, customer psychology, and the creative conventions of short-form video platforms.
• Excellent copywriting and visual storytelling skills, including the ability to develop both short-form hooks and longer narratives.
• Experience directing designers, editors, or creators and managing several projects through feedback, approvals, and delivery.
• Experience with TikTok and YouTube paid creative, creator partnerships, or paid amplification through creator accounts.
• Ability to film or make lightweight edits and prototypes using tools such as CapCut, Premiere, Figma, Photoshop, or Canva.

Responsabilidades

• Lead creative sprints with our Graphic Designer and Marketing Manager, guide creators and editors, and take projects from research through production to launch.
• Create briefs with a clear hypothesis, persona, message, visual references, shot list, format requirements, and success measures so the team can execute confidently.
• Creative testing and performance analysis.
• Own a rolling testing roadmap tied to acquisition priorities. Plan tests across personas, products, hooks, narratives, formats, and offers, balancing new concepts with iterations of proven ads.
• Agree test priorities, budgets, evaluation windows, and criteria for success with the paid media owner.
• Use acquisition cost, conversion rate, and ROAS alongside click-through, hook, and video retention metrics to guide decisions.
• Turn findings into specific changes to storytelling, pacing, visuals, proof, and copy, then test whether those changes improve results.
• Lead weekly creative reviews that explain what we tested, what we learned, and what we should produce next.

Conocimientos

Creative strategy

Performance marketing

Direct-response copywriting

Content creation

Team leadership

UGC familiarity

Herramientas

CapCut

Premiere

Figma

Photoshop

Canva

Descripción del empleo

Ethnik Living is seeking a Creative Strategist to own our paid media creative strategy, discover new customer personas, and build a consistent pipeline of ads that help us acquire customers profitably. You will turn customer insights and performance data into messages, short- and long-form video concepts, and static ads that we can test and improve.

You will lead creative sprints with our Graphic Designer and Marketing Manager, guide creators and editors, and take projects from research through