Outbound Marketing Specialist at shipa

shipa; España; Presencial; EUR 42.000 - 64.000; Jornada completa

Descripción de la vacante

shipa is seeking an Outbound Marketing Specialist to develop and execute targeted outbound campaigns in the logistics sector. This on-site role involves collaborating with sales, operations, and product teams to drive qualified leads for the sales team across multiple channels, including email and social media.

Requirements include a marketing-related bachelor’s degree and 2-4 years of outbound marketing experience within logistics or supply chain services, plus CRM tool proficiency (Salesforce,

Formación

• Bachelor's degree in marketing, business, communications, or a related field.
• 2-4 years of outbound marketing experience in logistics, transportation, or supply chain services.
• Experience with B2B outbound marketing tools such as Eurostaffs Sales Navigator.
• Excellent communication skills tailored to logistics buyers and decision-makers.
• Experience using CRM tools (Salesforce, HubSpot) and email marketing platforms.
• Ability to manage multiple campaigns in a fast-paced environment.
• Knowledge of B2B marketing and lead generation for logistics services.

Responsabilidades

• Campaign Strategy & Execution: design and implement targeted outbound marketing campaigns across email, cold calling, direct mail, and social media.
• Cold Outreach & Follow-Up: conduct outreach via email and phone to potential clients in logistics and related industries.
• Lead Generation & Nurturing: identify target industries and decision-makers to generate and nurture qualified leads.
• Set Campaigns Goals & Track Performance: monitor KPIs such as open and conversion rates and measure ROI.
• Management of Campaigns in Marketing Tech Stack: use Salesforce and SalesLoft to manage databases and tracking.
• Event & Webinar Promotion: support outreach for logistics-related events, webinars, and trade shows.
• Social Media Management: manage Eurostaffs-focused channels and recommend optimal platforms.

Conocimientos

Outbound marketing

Communication skills

ABM strategies

Campaign management

Lead generation

Educación

Bachelor's degree in Marketing, Business, Communications, or a related field

Herramientas

Salesforce

HubSpot

Eurostaffs Sales Navigator

Google Analytics

Descripción del empleo

Outbound Marketing Specialist at shipa in ES

This Full time on site position offers great opportunities for career growth. iContainers is an online freight forwarding platform simplifies global shipping for businesses and individuals. Founded in 2007, it offers a user-friendly interface for booking and managing ocean and air freight services. iContainers enables companies and individuals to compare shipping rates, book FCL, LCL, and air shipments, and track cargo in real time, providing greater transparency and efficiency in the logistics process. In this role, you will develop and execute outbound marketing strategies to attract new business, promote our logistics solutions, and drive qualified leads to our sales team for all our business verticals, it requires a strategic thinker with strong communication and analytical skills who can effectively manage multiple campaigns across various channels, including email, social media, and direct outreach.

Your Responsibilities

• Campaign Strategy & Execution: Design and implement targeted outbound marketing campaigns highlighting our logistics services, such as ocean freight, air freight, domestic shipments and tracking in the US, shop, and ship, returns management, international relocations, e-commerce, etc., including email, cold calling, direct mail, and social media.
• Cold Outreach & Follow-Up: Conduct cold outreach via email and phone to potential clients in the logistics and supply chain industry, introducing them to our vertical solutions and qualifying leads for further sales engagement.
• Lead Generation & Nurturing: Collaborate with sales and business development teams to identify target industries (e.g., retail, manufacturing, e-commerce) and decision-makers (e.g., supply chain managers operations directors) for outbound campaigns, generating and nurturing qualified leads for logistics services.
• Set Campaigns Goals & Track Performance: Measure and analyze the success of outbound campaigns by monitoring key performance indicators (KPIs) such as open rates, conversion rates, lead quality, and campaign ROI. Provide insights and recommendations for improving outreach strategies within the logistics sector.
• Management of Campaigns in our Marketing Tech Stack: Use our CRM platform (Salesforce) and sales enablement tools (SalesLoft) to manage prospect databases, ensuring accurate tracking of interactions, lead segmentation, and communication follow-ups specific to logistics services.
• Event & Webinar Promotion: Continuously evaluate Support outbound marketing initiatives around logistics-related conferences, trade shows, webinars, and industry events. Support our team’s attendance at events through targeted outreach and follow-up campaigns.
• Social Media Management: Manage our social media channels, primarily focusing on Eurostaffs for B2B. You will need to become a Eurostaffs champion. Given the business verticals that we have and will be opening, you will be recommending the ideal social media channels to focus on. You deal with them Collaboration Across Teams: Work closely with the sales, logistics operations, and product development teams to align outbound marketing efforts with iContainers services offerings. Collaborate with our PPC Manager to create social ads campaigns for outbound marketing. Proposes well-funded campaigns. Collaborate with content creators to have compelling content for your outbound marketing purpose.
• Tooling Research: Be up-to-date with outbound marketing tools that could be useful for iContainers business objectives.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 2-4 years of outbound marketing experience, focusing on logistics, transportation, or supply chain services.
• Experience in using B2B outbound marketing tools such as Eurostaffs Sales Navigator.
• Excellent communication skills with the ability to craft industry-specific messaging that resonates with logistics buyers and decision-makers.
• Experience using CRM tools (e.g., Salesforce, HubSpot) and email marketing platforms.
• Ability to manage multiple campaigns simultaneously and work effectively in a fast-paced environment.
• Knowledge of B2B marketing and lead generation techniques specific to logistics services.

Your Competencies

• Technical: Understands the logistics industry, including freight forwarding, warehousing, transportation, and supply chain management.
• Strong analytical skills to assess campaign performance and optimize strategies.
• Knowledge of B2B marketing and lead generation techniques specific to logistics services.
• Experience working with logistics-related technologies or platforms (e.g., TMS, WMS, ERP systems).
• Familiarity with regulatory and compliance requirements in logistics, such as customs regulations, international shipping, or freight tariffs.
• Understanding of digital marketing and account-based marketing (ABM) strategies.
• Proficiency in Google Analytics, Excel, and campaign A/B testing tools.
• Ability to learn and adapt to new technologies quickly.
• Attention to detail and accuracy.
• Ability to work independently and as part of a team.

Behavioral: Teamwork and Collaboration Quality and Results focused Learning Agility Creativity and innovation Service Excellence Agility and Adaptability Communication Planning and Organizing Problem Solving