Outbound Marketing Specialist

buscojobs España; Murcia; Presencial; EUR 30.000 - 45.000; Jornada completa

Descripción de la vacante

Une entreprise innovante dans le secteur de la logistique recherche un spécialiste du marketing sortant pour développer des stratégies visant à attirer de nouveaux clients. Le candidat idéal gérera plusieurs campagnes à travers divers canaux, collaborant étroitement avec les équipes de vente et de produit pour optimiser les résultats. Ce rôle offre une opportunité passionnante de contribuer à la croissance d'une plateforme de transport maritime en ligne.

Formación

• 2-4 ans d'expérience en marketing sortant, de préférence dans les services logistiques.
• Compétences en communication excellentes pour des messages spécifiques à l'industrie.
• Capacité à gérer plusieurs campagnes dans un environnement dynamique.

Responsabilidades

• Concevoir et mettre en œuvre des campagnes marketing ciblées.
• Effectuer des recherches sur les outils de marketing sortant.
• Collaborer avec les équipes de vente et de développement commercial.

Conocimientos

Communication

Analyse

Gestion de campagnes

Génération de leads

Educación

Bachelor's degree in Marketing, Business, Communications

Herramientas

Salesforce

LinkedIn Sales Navigator

HubSpot

Google Analytics

Descripción del empleo

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iContainers is an online freight forwarding platform that simplifies global shipping for businesses and individuals. Founded in 2007, it offers a user-friendly interface for booking and managing ocean and air freight services. iContainers enables companies and individuals to compare shipping rates, book FCL, LCL, and air shipments, and track cargo in real time, providing greater transparency and efficiency in the logistics process.

Job Description

We are seeking a strategic and analytical outbound marketing specialist to develop and execute marketing strategies aimed at attracting new business, promoting logistics solutions, and generating qualified leads across our various verticals. The ideal candidate will manage multiple campaigns across channels like email, social media, and direct outreach, working closely with sales, logistics, and product teams.

Your Responsibilities

1. Campaign Strategy & Execution: Design and implement targeted outbound marketing campaigns highlighting our logistics services, including ocean freight, air freight, domestic shipments, tracking, shop and ship, returns management, international relocations, and e-commerce, utilizing email, cold calling, direct mail, and social media.
2. Cold Outreach & Follow-Up: Conduct outreach via email and phone to potential clients in the logistics and supply chain industry, introduce our services, and qualify leads.
3. Lead Generation & Nurturing: Collaborate with sales and business development teams to identify target industries and decision-makers, generating and nurturing qualified leads.
4. Set Campaign Goals & Track Performance: Monitor KPIs such as open rates, conversion rates, lead quality, and ROI, providing insights for strategy adjustments.
5. Manage Campaigns in Marketing Tech Stack: Use CRM (Salesforce) and sales enablement tools (SalesLoft) to manage prospect data, track interactions, and segment leads.
6. Event & Webinar Promotion: Support outbound marketing initiatives for industry events, including outreach and follow-up campaigns.
7. Social Media Management: Manage LinkedIn and other channels, becoming a champion for B2B social media marketing.
8. Cross-Team Collaboration: Work with sales, logistics, product teams, PPC managers, and content creators to align marketing efforts.
9. Tooling Research: Stay updated on outbound marketing tools supporting business objectives.

Your Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field
• 2-4 years of outbound marketing experience, preferably in logistics or supply chain services
• Experience with B2B outbound marketing tools like LinkedIn Sales Navigator
• Excellent communication skills for industry-specific messaging
• Experience with CRM tools (Salesforce, HubSpot) and email platforms
• Ability to manage multiple campaigns in a fast-paced environment
• Knowledge of B2B marketing and lead generation techniques specific to logistics

Core Competencies

• Understanding of logistics industry and technologies (TMS, WMS, ERP)
• Strong analytical skills for campaign optimization
• Familiarity with digital marketing and ABM strategies
• Proficiency in Google Analytics, Excel, and A/B testing tools
• Attention to detail, independence, and teamwork skills
• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: IT Services and IT Consulting