Organic Digital Marketing Manager (German-Speaking)

WorkMotion; Madrid; A distancia; EUR 35.000 - 65.000; Jornada completa

Descripción de la vacante

An innovative SaaS organization is seeking a marketing professional to lead their organic growth efforts. In this role, you will develop and execute strategies for content marketing and social media, fostering brand awareness and engagement. You will be responsible for analyzing trends and utilizing SEO techniques to enhance visibility. This forward-thinking company values work-life balance and offers the flexibility to work from anywhere, along with various perks like well-being days and training opportunities. If you are a creative thinker with a passion for B2B marketing, this is the perfect opportunity for you.

Servicios

Social Insurance

Trust-based work schedule

WorkFlex

Well-Being Day

Subsidised gym membership

Training and development allowance

Regular virtual events

Annual team meetups

Formación

• 3-5 years of experience in marketing with a focus on organic strategies.
• Native-level proficiency in German and business proficiency in English.

Responsabilidades

• Drive organic traffic generation and brand engagement.
• Manage and grow social media channels with engaging content.
• Utilize SEO techniques to enhance content visibility.

Conocimientos

Organic Marketing Strategies

Content Creation

SEO Optimization

B2B Marketing

Data Analysis

Communication Skills

CRM Systems

Educación

Bachelor's degree in Business

Bachelor's degree in Marketing

Bachelor's degree in Communications

Herramientas

Marketing Automation Tools

Descripción del empleo

Welcome to our Marketing Department, the creative engine driving our SaaS organization's growth. We are a passionate and results-driven group of marketing professionals dedicated to driving success, maximising our digital presence and brand positioning across different markets.

In this role, you will be responsible for pushing the organic reach of WorkMotion’s brand image and growing our brand awareness. You will also be tasked with developing and implementing a comprehensive strategy for our content marketing and social media channels.

We value work-life balance, so please only apply if you're based within 2 hours of the Central European Timezone.

What you’ll do…

1. Be the main driver behind our organic traffic generation and create engagement between potential prospects and our brand.
2. Oversee the management and growth of WorkMotion’s social media channels by developing and implementing creative and highly engaging social media content.
3. Support WorkMotion thought leaders with new ideas to grow their reach and audience (and position WorkMotion as a thought leader in the SaaS and HR tech space).
4. Monitor and analyze social media trends to stay ahead and adapt strategies accordingly.
5. Utilize SEO optimization techniques and tools to enhance visibility and reach of content.
6. Come up with new initiatives to grow our organic reach and measure their success through data analysis.

What we’re looking for…

1. Bachelor's degree in Business, Marketing, Communications, or a related field.
2. 3-5 years of experience in a similar marketing role with a strong focus on organic marketing strategies.
3. Background in B2B marketing with a successful track record of increasing organic traffic.
4. Native-level proficiency in German and business proficiency in English.
5. Excellent written and verbal communication skills in German and English.
6. Ability to produce your own content (particularly in German) and to work effectively with our English speaking content manager.
7. Creative thinker with the ability to generate and implement innovative marketing ideas.
8. Experience on what’s driving engagement in a B2B audience.
9. Data-driven mindset with the ability to integrate data into decision-making processes.
10. Proficiency in using CRM systems and marketing automation tools to manage processes efficiently.
11. Highly motivated and able to work independently with minimal supervision.

What we offer…

1. As a remote and distributed team, you can do your best work from anywhere you are the happiest.
2. Social Insurance as per country regulations.
3. Trust-based work – organise your own schedule. We want to celebrate results, not hours spent working.
4. WorkFlex - easily workation from your dream destination.
5. Well-Being Day - a dedicated day off to disconnect and recharge.
6. Subsidised gym membership subscription.
7. Training and development and mental health allowance.
8. Opportunities to get to know some of your colleagues at our offices.
9. Regular virtual events and annual team meetups.
10. Some benefits may vary due to local law and regulations.