Operations Senior Executive

PHD Media Spain; Cataluña; Híbrido; EUR 30.000 - 50.000; Jornada completa

Descripción de la vacante

An established industry player is seeking an Operations Senior Executive to enhance campaign performance across Programmatic, Search, and Social channels. In this dynamic role, you will collaborate with local teams to manage automated optimization solutions and ensure optimal performance through effective campaign management. Your expertise in platforms like DV360 and The Trade Desk will be essential as you perform data checks, manage reporting tools, and participate in stakeholder meetings. This position offers a unique opportunity to contribute to impactful advertising strategies in a collaborative environment, making it ideal for those passionate about digital marketing and data-driven decision-making.

Formación

• 1-2+ years in programmatic advertising with hands-on experience in DV360.
• Knowledge of tracking implementation methods and debugging tools.

Responsabilidades

• Manage automated optimization solutions across Programmatic, Search, and Social channels.
• Execute and optimize campaigns across various advertising platforms.

Conocimientos

Programmatic Advertising

Campaign Management

Data Analysis

Attention to Detail

Communication Skills

Educación

Bachelor's Degree in Marketing or Related Field

Herramientas

DV360

The Trade Desk

Google Ads

Search Ads 360

Meta Ads Manager

Google Tag Assistant

Descripción del empleo

PHD pioneered communications planning over 25 years ago and has since become the most awarded media network, recently named ADWEEK's Global Media Agency of the Year 2024. PHD Global Business strives to represent the best of PHD, collaborating closely with more than 80 offices across 70 countries within the global PHD network. We are part of Omnicom Media Group, the media division of Omnicom Group, Inc.

The team operates without a designated home market. The work arrangement for this role will be determined based on various factors, and it may be remote or based in one of PHD's EMEA offices.

Role: Operations Senior Executive

This role will collaborate closely with the wider Operations & Engagement team and report directly to the Operations & Engagement Manager designated.

Key Responsibilities

1. Role & Responsibilities: You will manage automated optimization solutions, collaborating with hubs and local teams in key EU-5 and North American markets. Your focus will be on ensuring optimal performance across Programmatic, Search, and Social channels.
2. Campaign Management: Execute, manage, and optimize campaigns across DV360, TTD (Programmatic), Google Ads, and SA360 (Search). Ensure efficiency thresholds are met and provide regular performance reports.
3. Data Check: Perform regular audits of tracking systems, including Floodlights, universal pixels, static pixels, and variables, to ensure data accuracy and effective performance measurement.
4. Algorithm Management: Handle algorithm requests, including creating and validating algorithm syntax for DV360, Google Ads, SA360, and TTD. Conduct real-time optimizations to enhance campaign performance.
5. Reporting & Insights: Manage and update the automated reporting tool on a day-to-day basis. Conduct monthly performance checks at 50% and 70% campaign duration, while developing benchmarks using historical data.
6. Meetings & Calls: Participate in regular and ad hoc meetings with stakeholders and teams, providing updates on campaign performance and addressing challenges.

Profile

1. Experience: 1–2+ years in programmatic advertising, with hands-on experience in platforms like DV360 and The Trade Desk. Familiarity with Search platforms (Google Ads, Microsoft Ads / Bing, Search Ads 360) and Social platforms (Meta Ads Manager, TikTok Ads) is highly advantageous.
2. Campaign Support: Demonstrated experience supporting performance campaigns across biddable channels, including tasks such as campaign setup, monitoring, optimization, and reporting.
3. Tracking and Troubleshooting: Knowledge of tracking implementation and validation methods, including Floodlights, universal pixels, and static pixels. Familiarity with debugging tools like Google Tag Assistant, Pixel Helper, or Omnibug is an asset.
4. Platform Integration: Understanding of the interplay between DSPs, ad servers, and analytics platforms (e.g., Google Analytics, Adobe Analytics) to ensure seamless campaign performance and accurate measurement.
5. Attention to Detail: A meticulous approach to tasks such as data entry, campaign configuration, and reporting, ensuring high-quality execution and operational accuracy.
6. Language: A good level of English is mandatory as the primary language for communication.