Operations Analyst

Publicis Groupe España; Madrid; On-site; EUR 45,000 - 60,000; Full time

Benefits offered by this job

Flexible benefits

Growth opportunities

Online training

Partner certifications

Work from anywhere

Holidays package

Well-being program

Job summary

Publicis Groupe España is seeking an Operations Analyst with a focus on media planning, especially TV and offline environments. The role manages end-to-end planning, negotiation, and execution for campaigns for leading national and international advertisers, bringing a strategic mindset, strong analytical capabilities, and deep media understanding.

The candidate will monitor performance, deliver insights, and collaborate with internal teams and agencies to ensure campaigns meet client objectives

Qualifications

• +8 years of experience in media planning, with extensive expertise in TV and offline media.
• Strong analytical skills with experience in campaign tracking, reporting, and KPI management.
• Proven ability to manage multiple projects simultaneously with a high level of accuracy and attention to detail.
• Experience working with leading advertisers across multiple industries.
• Advanced level of English to be evaluated by Talent Acquisition Team.

Responsibilities

• Lead the planning and execution of offline media campaigns, with a strong focus on television, ensuring alignment with client objectives and KPIs.
• Develop a global vision across all media channels, consolidating campaign activity and performance analysis.
• Manage negotiation and buying strategies, optimizing media investments and ensuring efficiency.
• Coordinate with internal teams, media partners, and agencies to ensure smooth campaign delivery.
• Monitor and analyze campaign performance, providing insights and recommendations for continuous improvement.
• Prioritize tasks and manage workloads effectively, ensuring timely delivery and high-quality outputs.

Skills

Media planning

TV media

Offline media

Campaign tracking

Reporting

KPI management

Project management

Education

Bachelor’s Degree in Business Administration

Master’s Degree in Information Systems and Market Research

Job description

Company description

Publicis Groupe, the world's second largest communications group that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies (Leo Constellation:Publicis Spain, Leo Spain; Publicis Health, Digitas Wysiwyg, Nurun), media (Zenith, Starcom, Spark and Performics), and areas of transversal knowledge. Publicis Groupe links Creativity, Technology and Data offering a value proposition that effectively connects brand and consumer.

Overview

Operations Analyst with experience in media planning, specialized in audiovisual and offline environments, with a strong focus on TV. Currently managing end-to-end planning, negotiation, and execution of campaigns for leading national and international advertisers. Brings a strategic mindset, strong analytical capabilities, and a deep understanding of the media

Responsibilities

• Lead the planning and execution of offline media campaigns, with a strong focus on television, ensuring alignment with client objectives and KPIs.
• Develop a global vision across all media channels, consolidating campaign activity and performance analysis.
• Manage negotiation and buying strategies, optimizing media investments and ensuring efficiency.
• Coordinate with internal teams, media partners, and agencies to ensure smooth campaign delivery.
• Monitor and analyze campaign performance, providing insights and recommendations for continuous improvement.
• Prioritize tasks and manage workloads effectively, ensuring timely delivery and high-quality outputs.

Qualifications

• +8 years of experience in media planning, with extensive expertise in TV and offline media.
• Strong analytical skills with experience in campaign tracking, reporting, and KPI management.
• Proven ability to manage multiple projects simultaneously with a high level of accuracy and attention to detail.
• Experience working with leading advertisers across multiple industries.
• Bachelor’s Degree in Business Administration and a Master’s Degree in Information Systems and Market Research.
• Advanced level of English to be evaluated by Talent Acquisition Team.

Additional information

Why join us?

Because we offer reasons such as:

• Flexible Benefits (Coverflex): Enjoy more than just work with flexible compensation including meal vouchers, health insurance, transportation, and more.
• Growth Opportunities: You can advance in your career not only through the experience of working with major clients but also by accessing local and global training programs specialized according to your role, covering both technical and soft skills.
• Free Online Training: You can access unlimited courses from LinkedIn Learning and Udemy Catalogs through our artificial intelligence platform "Marcel".
• Partner Certifications: You'll have the opportunity to obtain certifications from industry giants such as Meta, Google, or Amazon.
• Work from anywhere: Telecommute up to 6 weeks from over 100 countries with our #WorkYourWorld program.
• Attractive holidays package including your birthday & Advertising Day off plus some additional days off. Rest is also important!
• Well-being: We prioritize the well-being of our staff and organize various health initiatives such as daily meditation or yoga among others.

Employee benefits are an integral part of the company’s annual compensation package. These benefits are subject to the company’s current policies and guidelines and may be modified, updated, or adjusted at the company’s discretion to reflect organizational needs, regulatory requirements, or business conditions. We are certified as a Great Place to Work, your happiness and providing you with an outstanding experience means a lot to us, let's enjoy! Here at Publicis Groupe, we are committed to building a culturally diverse workforce and therefore strongly encourage applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from all individuals, regardless of their background: we do not discriminate on the basis of race, color, religion, gender identity or expression, sexual orientation, national origin, age, disability, marital status, or any individual´s status in any group or class protected by law. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you. All employees are committed to complying with obligations regarding Information Security and Technologies, obligations related to the use of Artificial Intelligence, obligations stemming from the Quality and Environmental Management System, as well as obligations derived from the Integrity Management System, Corruption Prevention, and the Anti-Bribery and Anti-Corruption Policy. Furthermore, all employees are required to complete mandatory training courses, declarations, and compliance commitments in these areas.