Account Planner

Publicis Groupe España; Barcelona; Remote; EUR 45,000 - 65,000; Full time

Benefits offered by this job

Flexible Benefits

Growth Opportunities

Free Online Training access

Partner Certifications

Work from anywhere

Holiday package

Well-being programs

Job summary

Publicis Groupe Spain seeks an experienced media professional to manage FMCG client media activities, ensuring efficient planning, execution, and optimization. You will work with strategy, planning, buying, digital, data, creative, and finance teams to deliver results.

The role emphasizes strong interpersonal skills, proactive learning, and a collaborative approach within an established team, with Global account exposure and English proficiency.

Qualifications

• Bachelor’s degree in Marketing, Advertising, or related field.
• Experience: +4 years in a media or advertising agency.
• Technical knowledge: Strategic media planning (off & digital).
• Proficiency in tools such as Galileo, Tom Micro, Kantar, Infoadex, and Iope.
• Advanced English proficiency, as this is a Global account.
• Strong analytical and strategic thinking skills.
• Excellent organization and ability to manage multiple projects efficiently.
• Collaborative mindset and teamwork skills.
• Test-and-learn mentality.

Responsibilities

• Interpret business objectives and design comprehensive media strategies, driving full-funnel campaign performance.
• Coordinate internal teams (strategy, planning, buying, digital, data, creative, finance) to ensure accurate execution.
• Oversee the development and monitoring of media plans, aligned with KPIs, budgets, and timelines.
• Monitor and optimize live campaigns to ensure achievement of expected results.
• Deliver strategic presentations and campaign performance reports to clients.
• Identify media innovation opportunities applicable to the account.
• Stay up to date with market trends, competitive landscape, and emerging platforms.

Skills

Advanced English

Analytical thinking

Strategic planning

Multitasking

Teamwork

Test-and-learn

Education

Bachelor’s degree in Marketing, Advertising, or related field

Tools

Galileo

Tom Micro

Kantar

Infoadex

Iope

Job description

Publicis Groupe, the world's second largest communications group that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies (Leo Constellation:Publicis Spain, Leo Spain; Publicis Health), media (Zenith, Starcom, Spark and Performics), and areas of transversal knowledge.

Publicis Groupe, the world's second largest communications group that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies (Leo Constellation:Publicis Spain, Leo Spain; Publicis Health), media (Zenith, Starcom, Spark and Performics), and areas of transversal knowledge. Zenith is a leading global media agency and is one of the agency brands within Publicis Groupe. We are dedicated to creating a sustainable advantage for our clients, providing them with a quantifiable return from their communications investment that outstrips their competitors. Our focus on ROI ensures that clients' budgets are invested, not simply spent. We believe the most important consideration for any campaign is a demonstrably effective outcome. We are committed to developing close partnerships with all our clients and to delivering a service that always exceeds expectations. Are you looking to join an agency that blends data and technology to solve complex challenges for our clients? Do you want to understand how behavioral insights can be drawn from data, and how this can impact a programmatic strategy? If you're passionate about the marriage of data and digital, and the prospect of building a career in that space, then we want to hear from you! You’ll learn from the best and you’ll teach the best. If this sounds like you and you’ve got something to bring, come and join us!

Overview

Responsible for managing media activities for a FMCG client, ensuring efficient planning, execution, and optimization of media strategies. Strong interpersonal skills are essential, as well as the ability to integrate effectively into an established team. A proactive attitude and strong motivation to work and continuously learn are highly valued.

Responsibilities

• Interpret business objectives and design comprehensive media strategies, driving full-funnel campaign performance.


• Coordinate internal teams (strategy, planning, buying, digital, data, creative, finance) to ensure accurate execution.


• Oversee the development and monitoring of media plans, aligned with KPIs, budgets, and timelines.


• Monitor and optimize live campaigns to ensure achievement of expected results.


• Deliver strategic presentations and campaign performance reports to clients.


• Identify media innovation opportunities applicable to the account.


• Stay up to date with market trends, competitive landscape, and emerging platforms.

Qualifications

• Bachelor’s degree in Marketing, Advertising, or related field.


• Experience: +4 years in a media or advertising agency.


• Technical knowledge: Strategic media planning (off & digital)


• Proficiency in tools such as Galileo, Tom Micro, Kantar, Infoadex, and Iope.


• Advanced English proficiency, as this is a Global account.


• Strong analytical and strategic thinking skills.


• Excellent organization and ability to manage multiple projects efficiently.


• Collaborative mindset and teamwork skills.


• Test-and-learn mentality.

Additional Information

Why join us? Because we offer reasons such as:

• Flexible Benefits (Coverflex): Enjoy more than just work with flexible compensation including meal vouchers, health insurance, transportation, and more.


• Growth Opportunities: You can advance in your career not only through the experience of working with major clients but also by accessing local and global training programs specialized according to your role, covering both technical and soft skills.


• Free Online Training: You can access unlimited courses from LinkedIn Learning and Udemy Catalogs through our artificial intelligence platform "Marcel".


• Partner Certifications: You'll have the opportunity to obtain certifications from industry giants such as Meta, Google, or Amazon.


• Work from anywhere: Telecommute up to 6 weeks from over 100 countries with our #WorkYourWorld program.


• Attractive holidays package including your birthday & Advertising Day off plus some additional days off. Rest is also important!


• Well-being: We prioritize the well-being of our staff and organize various health initiatives such as daily meditation or yoga among others.

Employee benefits are an integral part of the company’s annual compensation package. These benefits are subject to the company’s current policies and guidelines and may be modified, updated, or adjusted at the company’s discretion to reflect organizational needs, regulatory requirements, or business conditions.

We are certified as a Great Place to Work, your happiness and providing you with an outstanding experience means a lot to us, let's enjoy!

Here at Publicis Groupe, we are committed to building a culturally diverse workforce and therefore strongly encourage applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from all individuals, regardless of their background: we do not discriminate on the basis of race, color, religion, gender identity or expression, sexual orientation, national origin, age, disability, marital status, or any individual´s status in any group or class protected by law.

If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.

All employees are committed to complying with obligations regarding Information Security and Technologies, obligations related to the use of Artificial Intelligence, obligations stemming from the Quality and Environmental Management System, as well as obligations derived from the Integrity Management System, Corruption Prevention, and the Anti-Bribery and Anti-Corruption Policy. Furthermore, all employees are required to complete mandatory training courses, declarations, and compliance commitments in these areas.