Operational Marketing Analyst

Astellas Pharma Inc.; Murcia; Presencial; EUR 40.000 - 70.000; Jornada completa

Descripción de la vacante

An innovative firm is seeking an Operational Marketing Analyst to drive the execution of product lifecycle strategies. In this dynamic role, you'll collaborate with cross-functional teams to implement omnichannel marketing strategies and ensure compliance with budgetary guidelines. You'll leverage your expertise in brand management and commercial data analytics to support the development of impactful promotional materials and events. This position offers a unique hybrid working model, allowing for flexibility while ensuring a collaborative environment. If you're passionate about making a difference in patient care and thrive in a fast-paced setting, this opportunity is perfect for you.

Servicios

Continuous Development Opportunities

Challenging and Diversified Job

Hybrid Working Model

Formación

• Solid understanding of the pharmaceutical industry and analytics.
• Experience managing multiple stakeholders and projects.

Responsabilidades

• Support execution of strategic brand plan and coordinate marketing activities.
• Manage development of promotional materials and oversee events.

Conocimientos

Commercial Data Management

Brand Management

Project Management

Fluent English

Educación

Bachelor's Degree

Post-graduate Qualification

Herramientas

Veeva

Descripción del empleo

Description Operational Marketing AnalystAbout Astellas : At Astellas, experience is coupled energised with a relentless challenger spirit. Our global vision for Patient Centricity is to support the development of innovative health solutions through a deep understanding of the patient experience. At Astellas, Patient Centricity isn’t a buzzword - it’s a guiding principle for action. We believe all staff have a role to play in creating a patient-centric culture and integrating an awareness of the patient into our everyday working practices, regardless of our role, team or division. We are unusual in our ability to combine the experience, expertise and resources of an established company with the agility, flexibility and tenacity of a start-up. Relentless curiosity and a hunger for discovery flows throughout our entire organisation. We harness the latest technology and insights from big data with our research expertise to create powerful solutions that could transform the way doctors and nurses treat and care for their patients. We are accelerating product development, driving operational efficiencies and gaining a better understanding of the needs of patients and their healthcare providers. We partner and collaborate with academic research institutes and biotechnology companies who share our passion for bringing breakthrough discoveries to patients. The Opportunity : As Operational Marketing Analyst you will support the execution of the product lifecycle strategy by assisting in the implementation of the global product plan. This includes coordinating and following up on marketing activities within the assigned budget while ensuring compliance with the company’s policies and internal procedures. You will be responsible for applying the defined strategies and executing the action plans established by the Commercial Co-Lead. Hybrid Working : At Astellas we recognise the importance of balancing your work and home life, so we offer a hybrid working solution allowing time to connect with colleagues in person at the office alongside the flexibility to work from home; optimising the most productive work environment for you to succeed and deliver. Key responsibilities :

• Support the execution of the strategic brand plan, assisting the Commercial Co-Lead in its development and ensuring alignment with the Brand Team. This includes gathering feedback from stakeholders (Brand Team, General Management, OPEX, and other departments) and overseeing the execution and follow-up of projects, events, and materials.
• Assist in the design and execution of the omnichannel plan, working alongside the Commercial Co-Lead, the Content Manager, and the Omnichannel Support team to define and implement omnichannel strategies.
• Manage the development of promotional and educational materials by coordinating with the Content Manager and Business Operations Omnichannel Support to ensure proper execution. This includes defining formats, channels, and messages, ensuring their correct integration into platforms like Veeva, and tracking their impact.
• Oversee the planning and execution of events and projects related to the product, ensuring seamless coordination with the Business Operations Coordinator and Business Operations Support.
• Ensure budget control and financial tracking by collaborating with the Specialty Controller to monitor expenses, update forecasts (LBE), and inform the Commercial Co-Lead and Brand Team about budget evolution and financial planning.

Essential Knowledge & Experience :

• Solid understanding of Pharmaceutical industry, especially in commercial data management and analytics.
• Brand Management experience in the pharmaceutical sector.
• Fluent English skills, both spoken and written.

Preferred Qualifications :

• Post-graduate qualification in pharmaceutical area or equivalent.
• Ability to manage concurrent projects to completion with time sensitive schedules and managing multiple stakeholders.

Education :

• Bachelor’s degree or equivalent.

Additional information :

• This is a permanent full-time position.
• This position is based in Madrid, Spain.
• This position follows our hybrid working model. Role requires a blend of home and minimum 2 day per week in our Spain office. Flexibility may be required in line with business need. Candidates must be located within a commutable distance of the office.

What We Offer :

• A challenging and diversified job in an international setting.
• Opportunity and support to continuous development.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. #LI-Madrid#LI-Hybrid

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