Online Marketing Data Analyst

TN Spain; Barcelona; Híbrido; EUR 40.000 - 80.000; Jornada completa

Descripción de la vacante

Una empresa líder en tecnología de viajes busca un Analista de Datos de Marketing Online Senior para unirse a su equipo en Barcelona. En esta emocionante posición, serás responsable de dar forma a la estrategia de marketing a través de insights impulsados por datos. Trabajando junto a equipos de ciencia de datos, ingeniería y marketing, transformarás datos en estrategias poderosas que maximicen el ROI y optimicen el gasto en marketing. Si eres un pensador estratégico con habilidades analíticas excepcionales y un enfoque en la resolución de problemas, esta es tu oportunidad para hacer un impacto real en una de las plataformas de suscripción de viajes más grandes de Europa.

Servicios

Membresía Prime Plus

Día libre por cumpleaños

Acceso gratuito a Coursera

Eventos sociales y torneos

Frutas, café y té gratis

Flexibilidad laboral

Soporte para reubicación

Formación

• 5 años de experiencia en análisis de marketing y medición de rendimiento.
• Capacidad para convertir conjuntos de datos complejos en insights accionables.

Responsabilidades

• Desarrollar y mantener paneles en tiempo real para el seguimiento de KPIs.
• Colaborar con equipos de marketing y producto para entender objetivos comerciales.

Conocimientos

Análisis de datos

SQL avanzado

Python

Visualización de datos

Conocimientos de marketing digital

Resolución de problemas

Comunicación efectiva

Educación

Licenciatura en Estadística, Matemáticas, Ingeniería o campo relacionado

Máster en Estadística, Matemáticas, Ingeniería o campo relacionado

Herramientas

Superset

Looker

Google BigQuery

AWS Redshift

Snowflake

Descripción del empleo

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Online Marketing Data Analyst, Barcelona

Client: eDreams ODIGEO

Location:

Barcelona, Spain

Job Category:

Other

EU work permit required:

Yes

Job Views:

2

Posted:

25.04.2025

Expiry Date:

09.06.2025

Job Description:

As you contemplate your future you might be asking yourself what's the next step? Start your journey with us.

We're looking for a Senior Online Marketing Data Analyst to join our Performance Marketing team in Barcelona at eDreams ODIGEO.

Why eDreams ODIGEO

Join the world's leading travel subscription platform and one of the largest ecommerce businesses in Europe.

20 million customers, 44 markets, 5 brands, 65M members in Prime.

162 million bookings FY23, more than 50000 bookings per day, 100 million daily user searches.

1400 employees, more than 50 different nationalities, 99 permanent contracts, 363 average age.

We're a leading travel tech company revolutionizing the travel booking experience through our consumer insight, innovative technology, market leadership, and Prime, the world's first travel subscription program.

What you will do

The Role's Key Responsibilities and Tasks

As a Senior Online Marketing Data Analyst, you will play a pivotal role in shaping our marketing strategy through data-driven insights. Your expertise will drive customer growth, optimize marketing spend, and maximize ROI, ensuring our campaigns deliver measurable impact.

Working alongside data science, data engineering, marketing, and product teams, you will transform raw data into powerful strategies. If you thrive on solving complex problems and crafting data-driven stories that influence key decisions, this is your opportunity to make a real impact.

Performance Monitoring & Optimization

• Develop and maintain real-time dashboards tracking key performance indicators (KPIs).
• Own the performance monitoring of marketing campaigns across various channels.
• Identify opportunities and anomalies early, proactively raising insights to drive optimizations.
• Recommend course corrections and strategic shifts to maximize customer acquisition and ROI.
• Translate data into compelling narratives that influence senior leadership and marketing decisions.

Identifying Growth Opportunities and Actionable Insights

• Collaborate with stakeholders across marketing, product, and data teams to deeply understand business objectives.
• Uncover opportunities for scale and inefficiencies in marketing spend, transforming findings into actionable strategies.
• Support marketing strategy through data-driven insights on targeting, creative performance, and campaign objectives.

Experimentation & Advanced Testing

• Lead the test-and-learn agenda, collecting stakeholder input and identifying high-impact hypotheses to test.
• Design a structured testing roadmap ensuring hypotheses align with strategic marketing objectives.
• Guide marketing teams on proper campaign setup, budget allocation, and execution of A/B and multivariate tests.
• Analyze results, extract clear learnings, and apply them to optimize future campaigns and strategy.

Budget Setting & Optimization

• Define optimal budget allocation across campaigns, segments, and durations, ensuring alignment with payback targets.
• Continuously monitor campaign performance, providing insights to adjust spend and maximize efficiency.

Target Setting & Forecasting

• Assist in developing business cases, forecasting potential conversions and revenue based on investment scenarios.
• Establish performance benchmarks and targets (e.g., CPA, ROAS, frequency caps) to steer marketing execution.
• Forecast expected conversion and revenue volumes based on the media plan, flagging when adjustments are needed.
• Provide real-time reporting tracking performance against set targets and forecasts.

Data Enablement & Data Quality Monitoring

• Collaborate with data engineers to build a robust data ecosystem tailored to marketing reporting needs.
• Define and implement automated data quality checks to ensure data integrity and reliability.
• Act as the first line of support in resolving data discrepancies, collaborating with engineers to troubleshoot issues efficiently.
• Ensure data integrity in reporting and analysis at all times.

What does success look like?

The ideal candidate is an analytical powerhouse with a deep understanding of marketing, customer behavior, and performance measurement. They combine technical proficiency, business acumen, and storytelling skills to deliver high-impact insights.

They are:

• Strategic thinkers who challenge assumptions and uncover hidden opportunities.
• Clear communicators who turn complex analyses into actionable recommendations.
• Proactive problem solvers who anticipate challenges and propose solutions.
• Collaborative leaders who thrive in cross-functional teams.
• Self-driven and results-oriented, always striving for excellence.

What you need to succeed:

Must-haves

• Strong Analytical Expertise: Ability to turn complex datasets into actionable insights.
• 5 Years of Experience: Background in marketing analytics, digital marketing, or performance measurement.
• Technical Proficiency: Advanced SQL and some experience with Python, R, or similar.
• Data Visualization Mastery: Proficiency in Superset, Looker, or similar tools.
• Marketing Knowledge: Deep understanding of digital marketing channels, attribution models, logic, A/B and multivariate testing.
• Exceptional Communication Skills: Ability to tell a clear, compelling data-driven story to both technical and non-technical stakeholders.
• Problem-Solving Mindset: Ability to connect dots, think strategically, and challenge the status quo.

Desirable

• Advanced Degree: Masters in Statistics, Mathematics, Engineering, Physics, or a related field.
• Cloud & Big Data: Experience with Google BigQuery, AWS Redshift, or Snowflake.
• Experience in Online Travel or E-Commerce: Understanding of travel marketing and industry dynamics.
• Project Management: Leading complex analytical projects with cross-functional teams.

What's in it for you?

The best talent deserves the best benefits.

At eDO, we want you to be a part of our success story and great culture.

Here's what we offer:

• A rewarding Compensation package: Prime Plus membership, competitive salary and benefits package including flexible benefits, performance-based bonuses, birthday day off, discounts and partnerships, relocation support, and the possibility of choosing your equipment and even better keeping it for free after 3 years.
• Continuous learning to fuel your growth and explore new horizons: Learn and grow with free Coursera access, soft skills workshops, tech training, leadership development, and more. Plus enjoy a great onboarding program.
• Grow opportunities to empower your career and unleash your potential: Personalized career paths and the eVOLVE Program will help you discover, grow, and thrive. Internal mobility opportunities let you pursue horizontal career changes and promotions.
• Your Wellbeing is our priority: Embrace Freedom and Flexibility. At eDO, we value flexibility, employee care, and transparency. We offer a hybrid home-office model focused on outcome, not time-in-seat. You'll be able to find the right work-personal life balance that suits you best.
• Work hard, party hard: We believe in having fun and connecting with colleagues. Join eDO for after-work events, padel tournaments, parties, and more. Create communities based on your passions like sports and music. Come to work as you are with no dress code and enjoy free fruit, coffee, and tea at our offices.
• Enjoy a dynamic and healthy environment: Be innovative, take risks, and share your ideas. Our diverse and open-minded teams support high performance, learning, and growth. You'll work in an Agile mindset environment with recognition at our core.

Wanna take a peek into what it's like to work at eDO? Follow us on LinkedIn and discover more about life at eDO.

If you are ready for a career opportunity with unmatched benefits, continuous learning, and a supportive work-life balance, look no further. Take your career to new destinations by applying now and help our diverse, inclusive, and passionate team shape the future of travel.