Omnichannel IT BA: Data-Driven Engagement

Roche & Company; Madrid; Presencial; EUR 60.000 - 85.000; Jornada completa

Descripción de la vacante

Roche is seeking an IT Business Analyst within Omnichannel Orchestration to bridge business and tech teams across global affiliates, translating needs into clear requirements and supporting adoption of omnichannel capabilities.

You will partner with Product Owners, Architects, Engineers, and Data teams to shape requirements, run workshops, document user stories, and help ensure measurable value through effective delivery. Onboarding and adoption responsibilities will be emphasized across markets.

Formación

• 5+ years of experience in Business Analysis, Consulting, Product Delivery, CRM, Marketing Technology, Omnichannel Engagement, or Digital Transformation domains.

Responsabilidades

• Gather, analyze, and document business requirements for omnichannel engagement, customer journeys, audience segmentation, and activation use cases.
• Translate business needs into user stories, process flows, functional requirements, and acceptance criteria.
• Facilitate workshops, discovery sessions, and requirement gathering activities with global and affiliate stakeholders.
• Support backlog refinement and prioritization activities with Product Owners and delivery teams.
• Act as a key point of contact for affiliate teams adopting omnichannel capabilities.
• Understand affiliate business processes, pain points, and market-specific requirements.
• Support onboarding activities, capability demonstrations, training sessions, and business readiness efforts.
• Identify opportunities to improve adoption, operational efficiency, and user experience.
• Cross-Functional Collaboration: Partner with Product Owners, Solution Architects, Engineers, Data Teams, and Vendors to ensure requirements are understood and implemented.
• Support testing, validation, and user acceptance activities.
• Help manage dependencies across business, process, data, and technology workstreams.
• Analyze business processes and identify opportunities for optimization and standardization.
• Contribute to documentation, governance practices, templates, and best practices.
• Support reporting, insights, and measurement activities to evaluate business outcomes and adoption.

Conocimientos

Business Analysis

Requirements gathering

Stakeholder management

Agile delivery

Cross-functional collaboration

Communication

Process improvement

Educación

University degree

Herramientas

Adobe Experience Platform

Adobe Journey Optimizer

CRM platforms

Marketing Automation

Descripción del empleo

Roche is seeking an IT Business Analyst within Omnichannel Orchestration to bridge business and tech teams across global affiliates, translating needs into clear requirements and supporting adoption of omnichannel capabilities.

You will partner with Product Owners, Architects, Engineers, and Data teams to shape requirements, run workshops, document user stories, and help ensure measurable value through effective delivery. Onboarding and adoption responsibilities will be emphasized across markets.