Newsletter Strategist

Savings United GmbH; Navarra; A distancia; EUR 20.000 - 30.000; A tiempo parcial

Descripción de la vacante

Savings United GmbH is seeking a Newsletter Strategist to enhance engagement and conversions through strategic email campaigns. This role involves crafting content that drives sales, using analytics to optimize performance, and growing a subscriber base. Ideal candidates will have experience in email marketing with a strong focus on data-driven results.

Formación

• 2–3 years of experience in email marketing, audience strategy, or digital content growth.
• Strong understanding of email KPIs including open rate and conversion rate.
• Experience crafting content for conversion in consumer-focused digital media.

Responsabilidades

• Build and manage a high-performing newsletter strategy focused on deals and reader engagement.
• Analyze performance metrics and implement A/B tests for improvement.
• Collaborate with sales and marketing teams for revenue growth alignment.

Conocimientos

Data-oriented

Email Marketing

A/B Testing

Content Creation

Analytical Skills

Educación

2-3 years in email marketing

Herramientas

Google Analytics

Looker Studio

Descripción del empleo

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Samwise Media is looking for a Newsletter Strategist to grow, engage, and convert our smart shopper audience through high-performing newsletter campaigns. You’ll help us develop the strategy, execution, and optimization of our email content across several brands with a focus on driving sales and subscriber growth. This is a data-driven, content-savvy role for someone who understands the intersection of storytelling, audience behavior, and performance marketing.

Responsibilities

• Build and manage a high-performing newsletter strategy focused on deals and shopper insights
• Plan and execute email campaigns aligned with audience interests and business goals
• Analyze performance metrics like open rate, CTR, and conversion to identify optimization opportunities
• Use tools like Google Analytics and Looker Studio to track and report on campaign success
• Develop content that drives readers toward sales conversions and promotional offers
• Run A / B tests on subject lines, content layout, and send times to boost performance
• Grow the newsletter subscriber base through targeted acquisition tactics
• Segment audiences for more personalized and relevant email content
• Monitor list health, engagement trends, and unsubscribe behavior
• Collaborate with sales and marketing teams to align content with revenue-driving campaigns
• Translate performance insights into clear recommendations for future campaigns
• Design, implement, and adapt newsletter strategies and advanced audience segmentation for multiple projects, ensuring highly personalized content that maximizes engagement and conversions
• Ensure email marketing activities comply with data privacy laws and best practices
• Stay up-to-date with industry trends and propose innovative strategies to grow our subscriber base and boost engagement

Qualifications

• 2–3 years of experience in email marketing, audience strategy, or digital content growth
• Strong understanding of email KPIs including open rate, CTR, and conversion rate
• Proficient in Google Analytics, Looker Studio, and other performance dashboards
• Demonstrated success in growing and engaging newsletter audiences
• Experience crafting content for conversion in consumer-focused digital media
• Familiar with A / B testing and campaign experimentation
• Comfortable working with sales funnels and aligning content to revenue goals
• Excellent writing and editing skills, especially for email marketing
• Highly organized, data-oriented, and able to work independently in a remote environment

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dFtPWxZH1o Seniority level

• Seniority level Entry level

Employment type

• Employment type Part-time

Job function

• Job function Business Development and Sales
• Industries Internet Publishing

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