NEW - Regional Brand Marketing Specialist - (German speaking)

Kaplan Languages Group; Barcelona; Híbrido; EUR 28.000 - 33.000; Jornada completa

Descripción de la vacante

A multinational education company in Barcelona is looking for a Regional Brand Marketing Specialist who speaks German and English. The role involves creating marketing strategies, supporting branding projects, and collaborating with design and content teams. An ideal candidate will have a bachelor’s degree and relevant marketing experience. This entry-level full-time position offers a salary of up to €33,000 annually with medical insurance and flexible working arrangements.

Servicios

Medical insurance

Discounts

Flexible working arrangement

Formación

• Bachelor’s degree or higher (desirable).
• Fluency in English and German, both spoken and written.
• Relevant marketing or branding experience.
• Interest in online trends, social media, blogs, and travel.
• Creative thinking and idea contribution skills.

Responsabilidades

• Creating and implementing a marketing activity calendar.
• Supporting regional branding projects.
• Conducting marketing research, including competitor analysis.
• Collaborating with content, email, design, and web teams.
• Managing website and blog content.

Conocimientos

Fluency in English

Fluency in German

Creative thinking

Experience in content creation

Knowledge of HTML

Ability to handle multiple tasks

Educación

Bachelor’s degree or higher

Herramientas

Website analytics tools

CMS

CRM systems

Descripción del empleo

NEW - Regional Brand Marketing Specialist - (German speaking)

3 weeks ago Be among the first 25 applicants

Company Description

Kaplan Language Group (KLG) provides high-quality, language-travel programs across the world through its four brands: Kaplan International Languages, Alpadia Language Schools, ESL Education, and Azurlinga. All are recognized leaders in the educational travel sector, committed to offering immersive language experiences to students from over 100 countries.

Job Description

• Creating and implementing a marketing activity calendar to drive leads and conversions through online and offline channels.
• Supporting regional branding projects to grow revenue and ROI.
• Conducting marketing research, including competitor analysis, to generate new campaign ideas.
• Collaborating with content, email, design, and web teams to develop digital campaigns.
• Managing website and blog content: writing, translating, and proofreading.
• Creating compelling content for partners.
• Engaging in outreach, digital PR, contests, and industry trend analysis.
• Sourcing and managing sponsorships, blogger partnerships, and influencers.
• Planning and executing social media strategies.
• Managing customer relationships and communication with target audiences.
• Organizing events such as conferences, webinars, and exhibitions.
• Supporting SEO strategy development, including content seeding and link building.
• Monitoring KPIs related to brand searches, website traffic, and lead generation.

Qualifications

• Bachelor’s degree or higher (desirable).
• Fluency in English and German, both spoken and written.
• Relevant marketing or branding experience.
• Interest in online trends, social media, blogs, and travel.
• Creative thinking and idea contribution skills.
• Experience in content creation and marketing channels.
• Ability to handle multiple tasks, prioritize, and meet deadlines.
• Experience with website analytics tools.
• Knowledge of HTML, CMS, and CRM systems.
• PPC and offline marketing experience (desirable).
• High energy, self-motivation, and teamworking skills.

Additional Information

This full-time position is based in Barcelona, with ongoing coaching and training provided.

Benefits include:

• Salary up to €33,000 annually, including tickets and bonus.
• Medical insurance, discounts, and other perks.
• Flexible working arrangement: 3 days in-office, 2 days remote.
• Opportunities for growth within a multinational education company.

Seniority level: Entry level

Employment type: Full-time

Job function: Marketing and Sales

Industry: Education

This job posting is still active.