Narrative & Content Strategy Lead

Siliconhr; Madrid; Presencial; EUR 50.000 - 75.000; Jornada completa

Descripción de la vacante

A top international university in Madrid is looking for a Narrative & Content Strategy Lead to oversee its brand voice and storytelling. This dynamic role includes leading content strategy across various channels while managing a team of writers. Ideal candidates will have significant experience in content strategy and proven leadership skills, preferably with a background in marketing or communications.

Formación

• 5+ years of experience in content strategy or editorial roles.
• 2–3 years of team leadership or management experience.
• English native-level proficiency.

Responsabilidades

• Develop and lead the university’s overarching narrative and brand voice.
• Manage and mentor a team of writers.
• Use content performance data to guide editorial direction.

Conocimientos

Storytelling

Strategic thinking

Interpersonal communication

Organization skills

Educación

Bachelor's degree in Marketing

Creative Writing

Communications

Descripción del empleo

A top international university in Madrid is seeking a Narrative & Content Strategy Lead to join its dynamic brand team within the marketing department. This is a creative leadership role focused on shaping the voice and storytelling of one of the world's most globally minded academic institutions.

Key responsibilities

• Develop and lead the university’s overarching narrative and brand voice across all channels
• Strategize, create, and oversee high-impact branded content in a variety of formats (digital, print, video, etc.)
• Manage and mentor a team of writers, reviewing and refining content for clarity, consistency, and quality
• Ensure narrative consistency across all university communications, both internally and externally
• Use content performance data and key metrics to guide editorial direction and optimize strategy
• Collaborate cross-functionally with design, digital, and media teams to ensure content aligns with brand goals

Requirements :

• English native-level proficiency (essential); fluency in Spanish is a plus
• 5+ years of experience in content strategy, or editorial roles
• 2–3 years of team leadership or management experience
• Bachelor's degree in Marketing, Branding, Creative Writing, Communications, or related fields
• Strong storytelling skills, strategic thinking, and an eye for detail
• Solid interpersonal communication and organization skills
• Must be based in Madrid and have legal authorization to work in Spain