MSCA-PF: Joint application at the University of Granada. Department of Marketing and Market Res[...]

euraxess.ec.europa.eu - Jobboard; España; Presencial; EUR 30.000 - 40.000; Jornada completa

Descripción de la vacante

The University of Granada is seeking postdoctoral candidates for a Marie Skłodowska-Curie Postdoctoral Fellowship. This opportunity involves leading innovative research in marketing and new technologies within the esteemed MarkTech Research Group, promoting knowledge transfer between academia and industry.

Formación

• PhD required in a relevant academic field.
• Strong background in research methodologies and data analysis.
• Experience in digital marketing is advantageous.

Responsabilidades

• Conduct research in marketing and new technologies.
• Publish findings in reputable journals.
• Engage in international research projects funded by EU.

Conocimientos

Research methodologies

Data analysis

Digital marketing

Educación

PhD in relevant field

Descripción del empleo

Marketing and Market Research Department

Organisation / Company University of Granada Department International Research Projects Office Laboratory Marketing and Market Research Department Is the Hosting related to staff position within a Research Infrastructure? No

Professor Manuel Alonso Dos Santos , from the Department of Marketing and Market Research at the University of Granada, welcomes postdoctoral candidatesinterested inapplying for a Marie Skłodowska-Curie Postdoctoral Fellowship (MSCA-PF)in 2025 at this University. Please note that applicants must comply with the Mobility Rule (for more information about the 2025 call, please consult this link .

Brief description of the institution:

The University of Granada (UGR), founded in 1531, is one of the largest and most important universities in Spain. With amost 54,000 undergraduate and postgraduate students and more than 6,000 members of staff, the UGR offers over 90 undergraduate degrees, 157 master’s degrees (7 of which are international double degrees) and 28 doctoral programmes via its 124 departments and nearly 50 centers. Accordingly, the UGR offers one of the most extensive and diverse ranges of higher education programmes in Spain.

The UGR has been awarded with the "Human Resources Excellence in Research (HRS4R)", which reflects the institution’s commitment to continuously improve its human resource policies in line with the European Charter for Researchers and the Code of Conduct for the Recruitment of Researchers. The UGR is also internationally renowned for its excellence in diverse research fields and ranked among the top Spanish universities in a variety of ranking criteria, such as national R&D projects, fellowships awarded, publications, and international funding.

The UGR is one of the few Spanish Universities listed in the Shanghai Top 500 ranking - Academic Ranking of World Universities (ARWU). The 2024 edition of the ARWU places the UGR in 301-400th position in the world and as the 3-8 highest ranked University in Spain ( http://sl.ugr.es/0dwJ ) , reaffirming its position as an institution at the forefront of national and international research. From the perspective of specialist areas in the ARWU rankings ( http://sl.ugr.es/0bSp ) , the UGR is outstanding in Mathematics and Dentistry & Oral Sciences Food Science & Technology (both ranked between 51th-75th position), Computer Science & Engineering, Food Science & Technology and Hospitality & Tourism Management (all three ranked between 76-100th position), and in the areas of Statistics and Psychology (both ranked between 101-150th position). A little lower in the ranking, the UGR also stands out in the areas of Business Administration and Earth Sciences, in which the UGR is positioned in the 151-200th position.

Additionally, the UGR counts with 3 researchers at the top of the Highly Cited Researchers (HCR) list ( http://sl.ugr.es/0cmD ), most of them related to the Computer Science scientific area. It is also well recognised for its presence in the top 200 Universities in Europe ( http://sl.ugr.es/0a6i ) at 43th place .

Internationally, the University of Granada is firmly committed to its participation in the calls of the Framework Programme of the European Union. For the duration of the prevoius Framework Programme, Horizon 2020, the UGR obtained a totalof123 projectswith a total funding of around€30 million.For the current Framework Programme, Horizon Europe, the UGR has obtained108 projects, so far, with a total funding of€33 million.

Brief description of the Centre/Research Group:

MarkTech Research Group is a research group that combines innovation, creativity and academic excellence to lead the way in the field of marketing and new technologies.

MarkTech Research Group aims to be a bridge between Academia and the Business World, offering innovative and evidence-based solutions to meet the needs of public and private organisations.

Lines of research:

- Digital marketing and innovation: Exploration of Internet and RRSS usage behaviours, with emphasis on value realization and consumer loyalty online.

- Electronic banking and means of payment: Research on consumer decision-making, modelling of neural, cognitive, emotional and attentional processes.

- Web analytics: Exploration of Internet and social media usage behaviour, with an emphasis on value creation and consumer loyalty online.

- Responsible consumption: Research on consumer decision-making, modelling of neural, cognitive, emotional and attentional processes.

- Marketing research methodology: Decision-making process, as well as market research focused on segmentation and positioning, consumer perceptions, preferences, attitudes and image.

- Marketing communication: Planning and implementation of marketing communication programmes and public and private organisations. Online communication auditing.

The use of VR to watch soccer match.

Several sports organisations are planning to use virtual reality to allow fans to follow a football match from home. The system makes it possible to switch cameras, get closer to the players and live an interactive experience.

The aim of the research is to analyse the intention to use and acceptance of this technology. Through surveys, we will investigate consumer behaviour with respect to the variables that condition its possible use. We intend to use structural equations and machine learning segmentation. We expect to publish 2-4 articles in prestigious WoS journals.

Research Area:

• Economic Sciences (ECO)

For a correct evaluation of your candidature, please send the documents below to Professor Manuel Alonso Dos Santos ( [e-mail] ):