Mot-541 | Marketing Data Analyst - [VSN-662]

Pearson; Córdoba; Híbrido; EUR 45.000 - 65.000; Jornada completa

Descripción de la vacante

A leading language learning app is seeking a Senior Marketing Data Analyst to drive insights for user acquisition and retention. This hybrid role requires 3+ years of experience in performance marketing analytics, SQL, and data visualization tools. You will influence marketing strategies and connect campaign performance to business impact, making a significant contribution to this global product's success.

Servicios

Hybrid flexibility

Autonomy in marketing analytics

Impact beyond dashboards

Formación

• At least 3 years of experience in marketing data analysis focused on D2C mobile/web apps.
• Experience with performance marketing metrics and analysis.
• Ability to interpret complex data sets.

Responsabilidades

• Provide insights for global user acquisition and retention.
• Collaborate with data engineers on data pipelines.
• Analyze A/B pricing and marketing experiments.

Conocimientos

Performance marketing analytics

SQL

BigQuery

Python

Data visualization

Cohort analysis

Communication skills

Herramientas

Tableau

Looker

Power BI

MMP tools like Singular

Descripción del empleo

Senior Marketing Data Analyst (D2C Mobile & Web) - Spain / Remote or Madrid - Hybrid | Mondly by Pearson

Are you more than just a Data Analyst?

Do you live at the intersection of numbers, marketing strategy, and growth? Mondly by Pearson, a global leader in mobile language learning, is seeking a Senior Marketing Data Analyst who is fluent in D2C performance marketing metrics, beyond just spreadsheets.

Join a product used by over 100 million learners across 190 countries. We're not just building an app — we're transforming the way the world learns languages. This role is 100% focused on marketing, helping our teams unlock the full potential of our mobile subscription and web platforms.

What You'll Do

1. Own data-driven insights for global user acquisition, retention, pricing, and promotions across paid channels: Google, Facebook, TikTok, YouTube, affiliates, and more.
2. Collaborate with Data Engineers to build data pipelines, attribution models, and reporting dashboards for marketing teams.
3. Translate performance data into clear ROI/ROAS, CAC/LTV recommendations to inform decision-making.
4. Analyze the impact of A/B pricing and promotional experiments to support tactical and long-term revenue growth.
5. Act as the analytics link between Marketing, Product, and Finance, connecting campaign performance to business impact.
6. Bring clarity to complex data by aligning KPIs, identifying patterns, challenging assumptions, and uncovering opportunities.

What You Bring

1. At least 3 years of experience as a Marketing Data Analyst with D2C mobile/web app focus.
2. Expertise in performance marketing analytics, paid media, cohort analysis, channel ROI.
3. Hands-on skills in SQL, BigQuery, Python or R, G4, App Store Connect, Google Play Console, and MMP tools like Singular.
4. Proficiency with BI and visualization tools such as Tableau, Looker, or Power BI.
5. Ability to measure and explain pricing strategies, discounts, churn, and retention using data.
6. Experience leading insights that influence marketing strategies and budgets.
7. Strong communication skills to simplify complex data and influence stakeholders.
8. A curious, commercially-minded mindset focused on understanding the 'why' and 'what next'.

Why Mondly?

• Join one of the top 10 language learning apps worldwide, now part of Pearson, the largest education company.
• Work with a close-knit, fast-moving team on a product making a global impact.
• Own your marketing analytics efforts, not just support.
• Enjoy hybrid flexibility and autonomy.
• Make a real business impact beyond dashboards.

Ready to help shape the next 100 million learners? Apply now!

The original job posting can be found on Kit Empleo: https://www.kitempleo.es/empleo/219470200/mot-541-marketing-data-analyst-vsn-662-cordoba/?utm_source=html